RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET

Erdoğan Koç

doi:10.14783/maruoneri.678602

RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET

Öz

Bu makalede bir ilişkisel pazarlama unsuru olan elektronik postanın Türkiye iç turizm pazarında müşteriler ile ilişkilerin oluşturulmasında ve geliştirilmesindeki rolü araştırılmaktadır. Makalede, hizmetlerin ve özellikle turizm hizmetlerinin özellikleri ile ilişkisel pazarlamanın paralelliği ve ilgisi irdelenmektedir. Araştırmada kullanılan elektronik posta araştırması neticesinde, Türkiye iç turizm pazarında faaliyet gösteren seyahat acentalarının önemli bir kısmının, elektronik postayı bir müşteri ilişkileri oluşturma ve geliştirme unsuru olarak kullanmadıkları ortaya çıkmıştır. Araştırmada, seyahat acentalarına gönderilen müşteri sorularının önemli bir kısmına cevap verilmediği tespit edilmiştir. Cevap verilen sınırlı durumlarda da, müşteri sorularına çok geç cevap verildiği ve gözlemlenmiştir. Araştırma, Türkiye iç turizm pazarında faaliyet gösteren seyahat acentaları arasında pazarlama oryantasyonluluğunun eksik olduğunu ortaya koymaktadır. Bu araştırmanın Türkiye’deki diğer hizmet endüstrilerinde faaliyet gösteren işletmelerin, ve başka ülkelerdeki hizmet işletmelerinin faaliyetlerine de ışık tutacağına inanılmaktadır.

Anahtar Kelimeler

ilişkisel Pazarlama,Elektronik Posta,İç Turizm

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Erdoğan Koç ^* Bu kişi benim
Türkiye

Yayımlanma Tarihi

10 Haziran 2004

Gönderilme Tarihi

10 Ocak 2004

Kabul Tarihi

20 Mayıs 2004

Yayımlandığı Sayı

Yıl 2004 Cilt: 6 Sayı: 22

DOI

https://doi.org/10.14783/maruoneri.678602

IZ

https://izlik.org/JA93RR53MC

Kaynak Göster

RIS / Bibtex

APA

Koç, E. (2004). RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET. Öneri Dergisi, 6(22), 129-138. https://doi.org/10.14783/maruoneri.678602

AMA

1.Koç E. RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET. Öneri Dergisi. 2004;6(22):129-138. doi:10.14783/maruoneri.678602

Chicago

Koç, Erdoğan. 2004. “RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET”. Öneri Dergisi 6 (22): 129-38. https://doi.org/10.14783/maruoneri.678602.

EndNote

Koç E (01 Haziran 2004) RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET. Öneri Dergisi 6 22 129–138.

IEEE

[1]E. Koç, “RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET”, Öneri Dergisi, c. 6, sy 22, ss. 129–138, Haz. 2004, doi: 10.14783/maruoneri.678602.

ISNAD

Koç, Erdoğan. “RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET”. Öneri Dergisi 6/22 (01 Haziran 2004): 129-138. https://doi.org/10.14783/maruoneri.678602.

JAMA

1.Koç E. RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET. Öneri Dergisi. 2004;6:129–138.

MLA

Koç, Erdoğan. “RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET”. Öneri Dergisi, c. 6, sy 22, Haziran 2004, ss. 129-38, doi:10.14783/maruoneri.678602.

Vancouver

1.Erdoğan Koç. RELATIONSHIP MARKETING AND THE ROLE AND POTENTIAL OF E-MAIL FOR TRAYEL AGENCIES OPERATINGIN THE TURKISH DOMESTIC TOURISM MARKET. Öneri Dergisi. 01 Haziran 2004;6(22):129-38. doi:10.14783/maruoneri.678602

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