REKABET AVANTAJI YARATMADA TEDARİK ZİNCİRİ TASARIMI: Mc DONALD'S TÜRKİYE ÖRNEĞİ

Refika Bakoğlu; Erdal Yılmaz

REKABET AVANTAJI YARATMADA TEDARİK ZİNCİRİ TASARIMI: Mc DONALD'S TÜRKİYE ÖRNEĞİ

Öz

Tedarik zinciri yazını incelendiğinde yapılan çalışmaların daha çok pazarlama ve üretim perspektifinden ele alınmakta olduğu, süreçteki problemlerin operasyonel etkinlik boyutuyla incelendiği gözlenmektedir (örn. maliyetlerin veya stok düzeylerinin belirlenmesi, üretim planlarının oluşturulması, bilgi paylaşımında ihtiyaç duyulabilecek yazılımlar veya bilgi paylaşım düzeyleri, vb.). Buna karşın tedarik zincirlerinin ve özellikle tedarik zinciri tasarımının işletme stratejileri açısından önemine sınırlı ve genel düzeyde değinildiği, genel stratejilerle tedarik zinciri tasarımı ilişkisi boyutunun yeterince incelenmediği söylenebilir. Bu noktadan hareketle, ilgili yazından farklı olarak, çalışmamız, rekabet avantajı yaratmada tedarik zinciri tasarımında kilit noktada bulunan boyutlardan hareketle tedarik zinciri tasarımım incelemekte ve stratejik yönetim ve genel olarak yönetim yazınından hareketle tasarımda rekabet avantajı yaratma açısından gelecekte ön plana çıkması beklenen alanlara temas etmektedir. Teorik çerçevede hazırlanan ilk bölümü desteklemek amacıyla özellikle “fast food” sektörü örneği seçilmiştir. Bu amaçla McDonald’s Türkiye’nin tedarik zinciri tasarımının ortaya çıkarılmasına ve bu tasarımın rekabet avantajı sağlaması açısından değerlendirilmesine yönelik örnek olay incelemesi yapılmıştır.

Anahtar Kelimeler

Tedarik Zinciri,Rekabet Avantajı,Fast Food Sektörü

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Refika Bakoğlu ^*
Türkiye

Erdal Yılmaz ^*
Türkiye

Yayımlanma Tarihi

10 Ocak 2005

Gönderilme Tarihi

10 Haziran 2004

Kabul Tarihi

15 Aralık 2004

Yayımlandığı Sayı

Yıl 2005 Cilt: 6 Sayı: 23

IZ

https://izlik.org/JA36PM79JP

Kaynak Göster

RIS / Bibtex

APA

Bakoğlu, R., & Yılmaz, E. (2005). REKABET AVANTAJI YARATMADA TEDARİK ZİNCİRİ TASARIMI: Mc DONALD’S TÜRKİYE ÖRNEĞİ. Öneri Dergisi, 6(23), 81-91. https://izlik.org/JA36PM79JP

AMA

1.Bakoğlu R, Yılmaz E. REKABET AVANTAJI YARATMADA TEDARİK ZİNCİRİ TASARIMI: Mc DONALD’S TÜRKİYE ÖRNEĞİ. Öneri Dergisi. 2005;6(23):81-91. https://izlik.org/JA36PM79JP

Chicago

Bakoğlu, Refika, ve Erdal Yılmaz. 2005. “REKABET AVANTAJI YARATMADA TEDARİK ZİNCİRİ TASARIMI: Mc DONALD’S TÜRKİYE ÖRNEĞİ”. Öneri Dergisi 6 (23): 81-91. https://izlik.org/JA36PM79JP.

EndNote

Bakoğlu R, Yılmaz E (01 Ocak 2005) REKABET AVANTAJI YARATMADA TEDARİK ZİNCİRİ TASARIMI: Mc DONALD’S TÜRKİYE ÖRNEĞİ. Öneri Dergisi 6 23 81–91.

IEEE

[1]R. Bakoğlu ve E. Yılmaz, “REKABET AVANTAJI YARATMADA TEDARİK ZİNCİRİ TASARIMI: Mc DONALD’S TÜRKİYE ÖRNEĞİ”, Öneri Dergisi, c. 6, sy 23, ss. 81–91, Oca. 2005, [çevrimiçi]. Erişim adresi: https://izlik.org/JA36PM79JP

ISNAD

Bakoğlu, Refika - Yılmaz, Erdal. “REKABET AVANTAJI YARATMADA TEDARİK ZİNCİRİ TASARIMI: Mc DONALD’S TÜRKİYE ÖRNEĞİ”. Öneri Dergisi 6/23 (01 Ocak 2005): 81-91. https://izlik.org/JA36PM79JP.

JAMA

1.Bakoğlu R, Yılmaz E. REKABET AVANTAJI YARATMADA TEDARİK ZİNCİRİ TASARIMI: Mc DONALD’S TÜRKİYE ÖRNEĞİ. Öneri Dergisi. 2005;6:81–91.

MLA

Bakoğlu, Refika, ve Erdal Yılmaz. “REKABET AVANTAJI YARATMADA TEDARİK ZİNCİRİ TASARIMI: Mc DONALD’S TÜRKİYE ÖRNEĞİ”. Öneri Dergisi, c. 6, sy 23, Ocak 2005, ss. 81-91, https://izlik.org/JA36PM79JP.

Vancouver

1.Refika Bakoğlu, Erdal Yılmaz. REKABET AVANTAJI YARATMADA TEDARİK ZİNCİRİ TASARIMI: Mc DONALD’S TÜRKİYE ÖRNEĞİ. Öneri Dergisi [Internet]. 01 Ocak 2005;6(23):81-9. Erişim adresi: https://izlik.org/JA36PM79JP