E-COMMERCE AND SECURITY

Levent Ertaul; Ayşe Akyol

E-COMMERCE AND SECURITY

Öz

E-commerce became an important tool ıtsed by the companies in order to communicate customers directly and satisfy theır personalized needs and requirements. Although e-commerce and its importance are increasing rap'ıdly, it is well behind its potential. The main reason for its slow development is the security. The ultimate success of e-commerce will depend, to a great extent, on the interest and confidence of consumers. The issue of security is not an easy problem and there are no definitive solutions to it. There will always be a fıerce computation betıveen people trying to protect their assets and people trying to defeat these protections. This will be a never-ending story. In this paper, direct nıarketing, Online marketing and e-commerce are defıned; security issues are addressed; the existing security technologies in e-commerce are reviewed and finally, the paper is concluded with a general discussion about the achievability of security in e-commerce.

Anahtar Kelimeler

Direct Marketing,Online Marketing,E-Commerce,Security

Kaynakça

[1] Kotler, P., & Armstrong, G. (2001). Principles of Marketing. 9th Edition. New Jersey: Prentice Hall.
[2] Jobber, D. (1995). Principles and Practice of Marketing, Berkshire: McGraw-Hill Book Company.
[3] Brooksbank, D., Thomas, B., Packham, G., & Morse, L. (2002). E-Commerce and Small and Medium-Sized Enterprises in South East Wales; A Clear Case for Intervention?”. Working Paper, ISBA National Small Firms Policy & Research Conference, Brighton.
[4] Oppliger, R. (1999). Shaping the research agenda for security in E-commerce. 10lh International Workshop on Database and Expert Systems Applications, Italy.
[5] Mavridis, I., Pangalos, G., Koukouvinos, T., & Muftic, S. A secure payment system for Electronic Commerce. (infolab.gen.auth.gr/Phd/mavridis/DEXA99.pdf).
[6] Stallings, W. (2003). Network Security Essentials: Applications and Standards. 2nd Ed. New Jersey: Prentice Hali.
[7] Hofacker, C.F. (2001). Internet Marketing, Third Edition, New Jersey: John Wiley & Sons.
[8] Win, B.D., Bergh, J.V.D., Matthijs, F., Decker B.D., & Joosen, W. (2000). A Security Architecture for e-commerce applications. (http://www. cs.kuleiiven.ac.be/~bartd/ PAPERS/bdw-sec2000.ps.gz).

[9] Marchany, R.C., & Tront, J.G. (2002). E-Commerce Security Issues. Proc. of the 358 9 10 11’ Hawaii International Conference on System Sciences, p. 193. (http://csdl.comouter.org/comp/nroceedings/hics/2002/143/ 5/07/14350193.odf)
[10] Sahuguet, A. (1998). Piracy: The dark side of Electronic Commerce. CIS-700/2 University of Pennsylvania.
[11] Ghosh, A.K. Securing Electronic Commerce: Exposing the Weak Links. Reliable Software Technologies Corporation. (httD://www.rstcorp.com/~anup/IBconf.DS~l.
[12] Kailer, R. (2003). Accountability in Electronic Commerce Protocols. Proceedings of the IEEE Symposium on Security and privacy, pp.200-205.
[13] Ettredge, M., & Richardson, V.J. (2002). Assessing the Risk in E-Commerce. Proc. of the 35"' Hawaii. International Conference on System Sciences, p.194. (http://csdl.computer.org/comp/proceedings.4iics/2002/143/ 5/07/14350194.pdf)
[14] Hassler, V. (2001). Security Fundamentals for E-Commerce. Norwood: Artech House Computer Security Series.
[15] Liew, C.C., Ng, W.K., Lim, E.P, Tan, B.S., & Ong, K.L. (1999). Non-repudiation in Agent-Based Electronic Commerce System. IEEE I0'h International Workshop on Database and Expert Systems Applications, pp.864-869. (http://csdl.computer.org/comp/proceedings/dexa/ 1999/0281/00/02810864.pdf)
[16] Peeples, D.K. (2002). Instilling Consumer Confıdence in E- Commerce. S.A.M. Advanced Management Journal, 67(4), pp.26-32.
[17] Bishop, M. (2003). Computer Security: Art and Science, Boston: Addison Wesley.
[18] Pfleeger, C.P., & Pfleeger, S.L. (2003). Security in Computing. 3rd Ed. New Jersey: Prentice-Hall.
[19] Matsuura, J.H. (2002). Security, Rights, and Liabilities in e-commerce. Norwood: Artech House.
[20] McCrohan, Kevin F. (2003), Facing the Threats to Electronic Commerce. The Journal of Business & Industrial Marketing. 18(2/3), pp.133-146.
[21] Kaufman, C., Perlman, R., & Speciner, M. (2002). Network Security: Private Communication in a Public World. 2"d Ed. New Jersey: Prentice-Hall.
[22] ITO. (2002). Dünyada ve Türkiye 'de Elektronik Ticaret ve Vergilendirilmesi. İstanbul: İstanbul Ticaret Odası Yayınları, 6.

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Levent Ertaul ^* Bu kişi benim
United States

Ayşe Akyol ^* Bu kişi benim
Türkiye

Yayımlanma Tarihi

10 Ocak 2005

Gönderilme Tarihi

10 Haziran 2004

Kabul Tarihi

15 Aralık 2004

Yayımlandığı Sayı

Yıl 2005 Cilt: 6 Sayı: 23

IZ

https://izlik.org/JA83AN59KE

Kaynak Göster

RIS / Bibtex

APA

Ertaul, L., & Akyol, A. (2005). E-COMMERCE AND SECURITY. Öneri Dergisi, 6(23), 129-136. https://izlik.org/JA83AN59KE

AMA

1.Ertaul L, Akyol A. E-COMMERCE AND SECURITY. Öneri Dergisi. 2005;6(23):129-136. https://izlik.org/JA83AN59KE

Chicago

Ertaul, Levent, ve Ayşe Akyol. 2005. “E-COMMERCE AND SECURITY”. Öneri Dergisi 6 (23): 129-36. https://izlik.org/JA83AN59KE.

EndNote

Ertaul L, Akyol A (01 Ocak 2005) E-COMMERCE AND SECURITY. Öneri Dergisi 6 23 129–136.

IEEE

[1]L. Ertaul ve A. Akyol, “E-COMMERCE AND SECURITY”, Öneri Dergisi, c. 6, sy 23, ss. 129–136, Oca. 2005, [çevrimiçi]. Erişim adresi: https://izlik.org/JA83AN59KE

ISNAD

Ertaul, Levent - Akyol, Ayşe. “E-COMMERCE AND SECURITY”. Öneri Dergisi 6/23 (01 Ocak 2005): 129-136. https://izlik.org/JA83AN59KE.

JAMA

1.Ertaul L, Akyol A. E-COMMERCE AND SECURITY. Öneri Dergisi. 2005;6:129–136.

MLA

Ertaul, Levent, ve Ayşe Akyol. “E-COMMERCE AND SECURITY”. Öneri Dergisi, c. 6, sy 23, Ocak 2005, ss. 129-36, https://izlik.org/JA83AN59KE.

Vancouver

1.Levent Ertaul, Ayşe Akyol. E-COMMERCE AND SECURITY. Öneri Dergisi [Internet]. 01 Ocak 2005;6(23):129-36. Erişim adresi: https://izlik.org/JA83AN59KE