ORTAK GİRİŞİM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ

Yıl 2002, , 37 - 40, 28.06.2002

Recep Baki Deniz

https://doi.org/10.14783/maruoneri.683125

Öz

There is no denying that international markets present a challenging and steadily growing opportunity for global expansion of the business base. One of the most significant developments in business practice in recent years has been the raped growth of international activities. The major considerations associated with entry into foreign locations are: direct exporting, indirect exporting, Licence, franchising, joint ventures and direct investment. This paper covers joint venture strategy with its advantages and disadvantages, in addition to emphasizing the factors for making a joint venture successful.

Anahtar Kelimeler

Ortak girişim stratejisi, Global pazar

Kaynakça

• [1] JEANNET, J.P.; HENNESEY, H.D., Global Marketing Strategies, Houghton Mifflin Company, Third Edition, 1995, s.307-312.
• [2] KOTLER, P., Marketing Management, The Millenium . Edition, Prentice-Hall, New-Jersey, 2000, s.377.
• [3] BOONE, L.E.; David L. Kurt .2, Contemporary Business, The Dryden Press, 1997, s.53.
• [4] BALL, D. A.; WENDELL, H.; Mc CULOCH, Jr., International Business The Challange of Global Competition, The Mc Hill Companies, Inc., 1996, s.61-62.
• [5] MUHLBACHER, H.; DAHRINGER, L.; LEIHS, H., International Marketing, International Thomson Business Press, Second Edition, 1999, s.467.
• [6] ASSAEL, H., Marketing, Principles & Strategy, The Dryden Press, 1990, s.596.
• [7] SOLOMON, R.; MICHAEL, S.; ELNORA, W., Marketing, Real People, Real Choices, Prentice Hall 1997, s.137.
• [8] DIBB, S.; LYNDON, S.; PRIDE, W.M.; FERRELL, O.C., Marketing Concepts and Strategies, Houghton Mifflin Compan, Second Eupopean Edition, 1994, s.717.
• [9] CATOREA, P.R., International Marketing, Richard D. Irwin, Inc., Sixth Edition, 1987, s.72-79.
• [10] DALRMPLE, D.J.; PARSONS, LJ,, Marketing Management, Text and Cases, John Willey & Sons, Inc., 1995, s.888.
• [11] WERREN, K.J., Global Marketing Management, Prentice Hall, Sixth Edition, 1999, s.292.
• [12] HILL, C.; W.L., GARETH, R.I., Strategic Management, An Integrated Approach, Houghton Mifflin Company, Fourth Edition, 1998, s.263.
• [13] PLAY, N., The Manager’s Guide to Competetive Marketing Strategies, American Management Assocation, 1990, s.352.
• [14] KULHAVY, E., Internationales Marketing, Trauner Verlag, 1981, s.26.
• [15] DOUGLAS, S.P.; CRAIG, C.S., Global Marketing Strategy, Mc Graw-Hill, Inc. International Edition, 1995, s.164.
• [16] MENDENHALL, M.; PUNNETT, B.J.; RICKS, D., Global Management, Blackwell Publishers 1995, s.267- 272.
• [17] BERMAN, B., Marketing Channels, John Wiley & Sons, Inc., 1996, s.607.
• [18] CHISNALL, P., Strategic Business Marketing, Prentice Hall, Second Edition, 1995, s.342.
• [19] KOTLER, P., Marketing Management, Planning, Implementation and Control, Prentice Hall International Inc. 9th Edition, 1997, s.412.
• [20] CZINKOTE, MR.; RONKAINEN, I.A., Global Marketing, The Dryden Press, 1996, s.346.
• [21] TERPRESTE, V.; SARAHRY, R., International Marketing, The Dryden Press, 5th Edition, 1991, s.388-389.
• [22] BRADLEY, F., International Marketing Strategy, Prentice Hall International (UK) Ltd., Second Edition, 1991,s.404.