ORTAK GİRİŞİM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ

Recep Baki Deniz

doi:10.14783/maruoneri.683125

ORTAK GİRİŞİM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ

Öz

There is no denying that international markets present a challenging and steadily growing opportunity for global expansion of the business base. One of the most significant developments in business practice in recent years has been the raped growth of international activities. The major considerations associated with entry into foreign locations are: direct exporting, indirect exporting, Licence, franchising, joint ventures and direct investment. This paper covers joint venture strategy with its advantages and disadvantages, in addition to emphasizing the factors for making a joint venture successful.

Anahtar Kelimeler

Ortak girişim stratejisi,Global pazar

Kaynakça

[1] JEANNET, J.P.; HENNESEY, H.D., Global Marketing Strategies, Houghton Mifflin Company, Third Edition, 1995, s.307-312.
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[3] BOONE, L.E.; David L. Kurt .2, Contemporary Business, The Dryden Press, 1997, s.53.
[4] BALL, D. A.; WENDELL, H.; Mc CULOCH, Jr., International Business The Challange of Global Competition, The Mc Hill Companies, Inc., 1996, s.61-62.
[5] MUHLBACHER, H.; DAHRINGER, L.; LEIHS, H., International Marketing, International Thomson Business Press, Second Edition, 1999, s.467.
[6] ASSAEL, H., Marketing, Principles & Strategy, The Dryden Press, 1990, s.596.
[7] SOLOMON, R.; MICHAEL, S.; ELNORA, W., Marketing, Real People, Real Choices, Prentice Hall 1997, s.137.
[8] DIBB, S.; LYNDON, S.; PRIDE, W.M.; FERRELL, O.C., Marketing Concepts and Strategies, Houghton Mifflin Compan, Second Eupopean Edition, 1994, s.717.

[9] CATOREA, P.R., International Marketing, Richard D. Irwin, Inc., Sixth Edition, 1987, s.72-79.
[10] DALRMPLE, D.J.; PARSONS, LJ,, Marketing Management, Text and Cases, John Willey & Sons, Inc., 1995, s.888.
[11] WERREN, K.J., Global Marketing Management, Prentice Hall, Sixth Edition, 1999, s.292.
[12] HILL, C.; W.L., GARETH, R.I., Strategic Management, An Integrated Approach, Houghton Mifflin Company, Fourth Edition, 1998, s.263.
[13] PLAY, N., The Manager’s Guide to Competetive Marketing Strategies, American Management Assocation, 1990, s.352.
[14] KULHAVY, E., Internationales Marketing, Trauner Verlag, 1981, s.26.
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[18] CHISNALL, P., Strategic Business Marketing, Prentice Hall, Second Edition, 1995, s.342.
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[20] CZINKOTE, MR.; RONKAINEN, I.A., Global Marketing, The Dryden Press, 1996, s.346.
[21] TERPRESTE, V.; SARAHRY, R., International Marketing, The Dryden Press, 5th Edition, 1991, s.388-389.
[22] BRADLEY, F., International Marketing Strategy, Prentice Hall International (UK) Ltd., Second Edition, 1991,s.404.

Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Derleme

Yazarlar

Recep Baki Deniz ^* Bu kişi benim
Türkiye

Yayımlanma Tarihi

28 Haziran 2002

Gönderilme Tarihi

7 Mayıs 2002

Kabul Tarihi

3 Haziran 2002

Yayımlandığı Sayı

Yıl 2002 Cilt: 5 Sayı: 18

DOI

https://doi.org/10.14783/maruoneri.683125

IZ

https://izlik.org/JA28LT59CB

Kaynak Göster

RIS / Bibtex

APA

Deniz, R. B. (2002). ORTAK GİRİŞİM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ. Öneri Dergisi, 5(18), 37-40. https://doi.org/10.14783/maruoneri.683125

AMA

1.Deniz RB. ORTAK GİRİŞİM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ. Öneri Dergisi. 2002;5(18):37-40. doi:10.14783/maruoneri.683125

Chicago

Deniz, Recep Baki. 2002. “ORTAK GİRİŞİM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ”. Öneri Dergisi 5 (18): 37-40. https://doi.org/10.14783/maruoneri.683125.

EndNote

Deniz RB (01 Haziran 2002) ORTAK GİRİŞİM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ. Öneri Dergisi 5 18 37–40.

IEEE

[1]R. B. Deniz, “ORTAK GİRİŞİM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ”, Öneri Dergisi, c. 5, sy 18, ss. 37–40, Haz. 2002, doi: 10.14783/maruoneri.683125.

ISNAD

Deniz, Recep Baki. “ORTAK GİRİŞİM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ”. Öneri Dergisi 5/18 (01 Haziran 2002): 37-40. https://doi.org/10.14783/maruoneri.683125.

JAMA

1.Deniz RB. ORTAK GİRİŞİM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ. Öneri Dergisi. 2002;5:37–40.

MLA

Deniz, Recep Baki. “ORTAK GİRİŞİM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ”. Öneri Dergisi, c. 5, sy 18, Haziran 2002, ss. 37-40, doi:10.14783/maruoneri.683125.

Vancouver

1.Recep Baki Deniz. ORTAK GİRİŞİM STRATEJİSİ İLE GLOBAL PAZARLARA GİRİŞ. Öneri Dergisi. 01 Haziran 2002;5(18):37-40. doi:10.14783/maruoneri.683125