TÜRK YÖNETİCİLERİN KARAR VERME TUTUMLARI

Yıl 1996, , 115 - 122, 01.06.1996

Gerhard Reıter

https://doi.org/10.14783/maruoneri.703433

Öz

Tlıis article shows the results of a survey concerning the decision making of Turkish managers when buying big machines and technical equipment. The survey took place in İstanbul, January 1995; 70 managers had been questioned. the results indicate, that for Turkish managers the image of the product and of the seller is very important, whereas the price of the product is of minor importance.

Anahtar Kelimeler

Türk Yöneticiler, Karar Verme, Karar Verme Tutumları

Kaynakça

• [1] -Spiegel-Verlag (Hrsg.) Innovatoren,Hamburg 1988
• [2] -Backhaus,K., Invcstitionsgütermarketin.München 1990,2.Aufl.
• [3] -Strothmann,K.-H.,/Kliche,M., Innovationsmarketing:MarkterschlieBung fıir Systeme der Bürokommunikation und Fertigungsautomation, Wiesbaden 1989