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ULUSLARARASI PAZARLAMA VE KÜLTÜR ETKİLEŞİMİ

Yıl 1996, , 151 - 156, 01.06.1996
https://doi.org/10.14783/maruoneri.703471

Öz

It is certain that international marketing has been one of the crucial activities of businesses which want to keep up with the challenge of our times. For this reason, internationalization is a must for any firm that wants to survive in cut-throat competition. However, given the rigorous and different marketing environment where the firm intends to operate in, still, it is not easier to enter international markets. In order to shed a light on this issue, this article analyzes culture which is one of the important dimensions of the international marketing environment. From the standpoint of international marketing, this article examines the relation and interaction between marketing and culture.

Kaynakça

  • [1] -Engel. James E.; Black\vell. Roger D.: Miniaıd. Paul W. (1990). Consumer Behavior. Sixth Edition. The Dryden Press International Edition.
  • [2] -Toffler, Alvin (1974), Şok. Altın Kitaplar.
  • [3] -Hofstede. Geert(1991), Cultures And Organizations: Software Of The Mind. McGra\v-Hill Book Company. England.
  • [4] -Razzouk. Nabi Y.; Lance A. Masters (1983), "Cultural Marginality In The Arab World: Implications To Western Marketers". World Marketiııg Congress. 1983, s. 366-373.
  • [5] -Reynolds, John I. (1978), "Developing Policy Responses To Cultural Differences", Business Horizons. August 1978, s.28-35.
  • [6] -Adler. Nancy J.; Robert Doktor, S. Gordon Redding (1991), "From The Atlantic To The Pacific Century: Cross-Cultural Management Revie\ved". Global Strategic Management. (Heidi Vernon-Wortzel. Lawrence H. Wortzel. Second Edition. 1991. John Wiley & Sons Inc.
  • [7] -Thomas Robert .1. (1986) "Managing Cross-Cultural Differences İn Organizatioııal Buying Behaviour: Implications For Industrial Marketiııg Strategy". The Role of Marketiııg in Development. Edited by Erdoğan Kumcu, A. Fuat Fırat. Mclınıct Karafakioğlu. Muhittin Karabulut and Mehmet Oluç, İstanbul University. İstanbul. Turkey.
  • [8] -Kirtiş. Kazım (1994) "Kontrol Edilemeyen Çevre Faktörlerinden Kliltür'ün Ülke Ekonomisi Açısından Önemi ve Kültür'ün Ekonomik Yönüyle Yapısal • Analizi". İnönü Üniversitesi Eğitim Fakültesi Dergisi. Cilt: 1. Sayı: 1. s. 134-141.
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  • [11]-Ricks. David A. (1986), "How To Avoid Business Blunders Abroad". International Marketiııg: Managerial Perspectives. Subhaslı C. Jain. I.eıvis R. Tucker. Jr.. Kent Publishing Company. Second Edition.
  • [12]-Maher. Thoınas E.: Yim Yu Wong (1994). "The Impact Of Cultural Differences On The Grovving Tensions Betvveen Japan And The United States". Sam Advanced Management Journal. Vol. 59. Num- ber 1. Winter. s. 40-46.
  • [13]-Deutsch. Mitchell F. (1983). Doiııg Business With The Japanese, A Mentor Book.
  • [14]- Iacocca. Lee (1989). Lee Iacocca's Talking Straight. Ban- tam Books.
  • [15]-Giivenç. Bozkurl (1989). Japon Kültürü. 3. Baskı. Türkiye İş Bankası Kültür Yayınları.
  • [16j-Tappan. Jr.. David S. (1989). "Trade In The Pacific Rim". Vital Speeches Of The Dav. Vol LV. No: 7. January 15. s. 217-220.
  • |17|-Weinstein. Ari. Richard R. Stili (1990). "International Sales Negotiations:The Impact Of Cross-Cultural Communications". Journal Of Global Marketing. Volüme 3. No. 3. s.73-85.
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Toplam 20 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Eski Sayılar
Yazarlar

Ercan Gegez Bu kişi benim

Yayımlanma Tarihi 1 Haziran 1996
Yayımlandığı Sayı Yıl 1996

Kaynak Göster

APA Gegez, E. (1996). ULUSLARARASI PAZARLAMA VE KÜLTÜR ETKİLEŞİMİ. Öneri Dergisi, 1(5), 151-156. https://doi.org/10.14783/maruoneri.703471

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