REKABET İSTİHBARATI

Yıl 2007, Cilt: 7 Sayı: 28, 1 - 8, 10.06.2007

Haldun Akpınar İbrahim Edin

https://doi.org/10.14783/maruoneri.684159

Cited By: 1

Öz

İşletmelerin faaliyet alanlarındaki globalleşme eğilimleri ve teknolojik gelişmeler, özellikle stratejik yönetim kapsamında risk ve fırsatların birlikte değerlendirilmesini zorunlu kılmaktadır. Stratejik yönetim işletmenin kendi potansiyelinin ve işletme çevresindeki faktörlerin belirlenmesini ve bu faktörlerin etkilerinin kontrol altında tutulmasını gerektirmektedir. Yönetim, pazarlama ve enformasyon teknolojileri alanındaki birçok yöntem ve araçtan faydalanan rekabet istihbaratı (Rİ) süreci, istihbarat kullanıcılarının ihtiyaçlarının belirlenmesi, işletme içinden ve çevresinden enformasyonun elde edilmesi, enformasyonun işlenmesi, analizi ve istihbarat kullanıcıları ile paylaşılması olmak üzere beş temel aşamadan meydana gelmektedir. Ancak işletme içi ve dışı tehditlere karşı hazırlıklı olan, fırsatları hızlı bir biçimde algılayan ve rakiplerden önce değerlendiren işletmeler başarılı olabilecektir. Bu kapsamda Rİ işletmelere yol gösterici bir niteliğe sahiptir.

Anahtar Kelimeler

Rekabet İstihbaratı, İstihbarat Süreci, Enformasyon ve Bilgi Yönetimi

Kaynakça

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