HİZMET İŞLETMELERİNDE STRATEJİ SORUNLARI

Yıl 1996, Cilt: 1 Sayı: 5, 81 - 90, 01.06.1996

Yahya Fîdan

https://doi.org/10.14783/maruoneri.703412

Öz

Organızatıons and firms try to reach their goals by differing goods and Services. Service producing firms have some disadvantages with regard to the good producing and delivering firms. Particularly, because of the strategy development problems caused by the disadvantages deriving from the nature of Services, make the management practices more difficult. For this reason, in the strategy development attempts in service sector, the analysis of the limitations /deriving from the nature of the Services forms the focus point in the success of organizatıons and firms.

Anahtar Kelimeler

Hizmet İşletmeleri, Strateji Sorunları

Kaynakça

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