OMNİBUS ARAŞTIRMALAR VE ÖRNEKLERİ

Yıl 2001, Cilt: 4 Sayı: 16, 81 - 88, 13.01.2001

Asuman Yalçın Burcu Onar

https://doi.org/10.14783/maruoneri.727636

Öz

Omnibus is a flexible research method where customers participate by asking specific cpıestions. It can regularly be repeated, it represents the population effectively, it is very economic and it can be completed in a short time. Customers are paid money according to the number of questions they submit therefore this method is very popular in developed and developing countries. The aim of this study, is to explain how omnibus research can be conducted. Examples are provided.

Anahtar Kelimeler

OMNİBUS, OMNİBUS ARAŞTIRMALAR, OMNİBUS ARAŞTIRMA ÖRNEKLERİ

Kaynakça

• [1] Yalçm, Asuman F.; Sezer Füsun I., Pazarlama Bilgileri, Bilim Teknik Yaymevi, İstanbul, 1995.
• [2] Hamilton, Jack, Pazarlama ve Kamuoyu Araştırmacıları Demeği Yayını, Edinburgh Üniversitesi.
• [3] ---------, Strateji|MORI Omnibus Broşürü.
• [4] Aaker, Kumar V., Day George S., Marketing Research, John Wiley&Sons, Inc, New York, 1995.
• [5] --------, www.Mercury.ro (Mercury Marketing and Research Consultants).
• [6] --------, www.Mareco.hu (Mareco Omnibus).
• [7] --------, A.C Nielsen-ZET Eğitim (Ocak 1997) Adhoc Saha Kitapçığı.
• [8] --------, www.mori. com/product/omnibus-htm (MORI Omnibus).
• [9] Şerbanescu, V.; Teodorescu, N., ”Use of Omnibus Research for Creating a Confıdence Index”, Sixth International Conference on Marketing and Development, Black Sea University, Mangalia, Romania, 1-4 July,1997.