BENCHMARKING

Yıl 2001, Cilt: 4 Sayı: 15, 173 - 185, 15.01.2001

Gülnur Eti İçli

https://doi.org/10.14783/maruoneri.735507

Öz

in t his article benchmarking subjeci is laken into consideration. Benchmarking is a comparison process which provides useful information for improving almost each business activity. it has got different kinds such as internal, competative, functional benchmarking and business enterprises chooses one or some of them according to their aims to use. Today a lot of big business enterprises such as Xerox, AT&T and Motorola makes benchmarking study so as to remain standing

Anahtar Kelimeler

müşteri ilişkileri, işletme

Kaynakça

• [1] Miller, Jelfry G., Benchmarking-Global Marketing.
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• [5] Watson, Gregory H., The Benchmarking Handbook, Productivity Press, 1992.
• [6] Nemlioğlu, Samim, Benchmarking (Kıyaslama), Arçelik A.Ş, İstanbul 1995.
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• [9] Eker, Selim, "Kıyaslama Tekniği ve Eczacıbaşı Topluluğunda Kıyaslama Uygulamaları", 5.Ulusal Kalite Kongresi, Toplam Kalite Yönetimi ve Siyasette Kalite, İstanbul.
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• [12] Dinçer, Ömer, Stratejik Yönetim, İstanbul, 1992.
• [13] --------, The Benchmarking Toolkit, Delegate Manuel Course, Coaching for Excellence, "Benchmarking Examples", 1995.