The Effects of Corporate Image on Customers’ Behaviour Kemal ÇEK
Öz
This research seeks to investigate customer behaviour in relation
to corporate image and corporate reputation. Studies were
conducted amongst students within the School of Management at
the University of Southampton. The corporate image’s effects on
the customers’ behaviours are found to be significant. However,
the results have implied that there are other factors influencing the
customers’ behaviours such as price and quality. Companies need
to manage their images in order to be more successful.
Anahtar Kelimeler
Kaynakça
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