The Effects of Information Systems on Supply Chain and Operating Performance - Analysis of the Retail Industry

Öz

In this study, researches have been done with the manager of 287 companies operating in Retail Sector in the  domestic Anatolia region of Turkey in order to measure The effects of supply chain management information systems on supplier selection, demand forecasting, supply chain integration, supply chain flexibility and customer satisfaction.

With this study where Structural Equation Modeling (Amos) and Spss program was used and structural equation model was analysed;  The use of information technologies in the supply chain is found to has a positive effect on supplier selection, demand forecasting, supply chain integration, supply chain flexibility and customer satisfaction.

The study also contributes to the supply chain literature to improve the supply chain and business performance of information systems, to guide business managers to adopt and implement information technologies and to make investment decisions.

Anahtar Kelimeler

• Supply Chain Management
• Information Systems
• Business Performance

Bilişim Sistemlerinin Tedarik Zinciri ve İşletme Performansına Etkisinin Perakende Sektöründe İncelenmesi

Öz

Bu çalışmada, Türkiye’nin iç anadolu bölgesi perakende sektöründe faaliyet gösteren firmaların lojistik birimlerinde görev yapan 287 yöneticiye, tedarik zinciri yönetiminde bilişim sistemlerinin; tedarikçi seçimi, talep tahmini, tedarik zinciri entegrasyonu, tedarik zinciri esnekliği ile müşteri memnuniyeti üzerindeki etkisini ölçen araştırma yapılmıştır. Yapısal eşitlik modellemesi (Amos) ve Spss programı kullanılarak yapılan çalışmada, kurulan yapısal eşitlik modeli analiz edildikten sonra; tedarik zincirinde bilişim teknolojileri kullanımının tedarikçi seçimi, talep tahmini, tedarik zinciri entegrasyonu, tedarik zinciri esnekliği ile müşteri memnuniyeti üzerine olumlu etkisi olduğu tespit edilmiştir.

Çalışma, bilişim sistemlerinin tedarik zinciri ve işletme performansını artırmasında, işletme yöneticilerinin bilgi teknolojilerini benimsemesi ve uygulanmasında yatırım kararları almalarında,  rehber olması yönünde ayrıca tedarik zinciri literatürüne katkıda bulunmaktadır.

Anahtar Kelimeler

• Tedarik Zinciri Yönetimi
• Bilişim Sistemleri
• İşletme Performansı

Kaynakça

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