Araştırma Makalesi
BibTex RIS Kaynak Göster

Takıntılı Tüketim: Tek Ürüne Yönelik Kompulsif Satın Alma Davranışı

Yıl 2019, Cilt: 8 Sayı: 2, 1800 - 1814, 27.04.2019
https://doi.org/10.33206/mjss.483925

Öz

Tüketiciler satın alma süreçlerinde
rasyonellikten ziyade duygusal dürtülerle hareket ederek kompulsif satın alma
davranışında bulunmaktadır. Kompulsif satın alma davranışında satın alma isteği
tüketicinin hayatını ele geçirmiş ve bir bağımlılık halini almıştır. Kompulsif
satın alımlarda ihtiyaç ürüne değil kontrol edilemeyen dürtüyü gidermeye
yöneliktir. Satın alma sonrasında tüketici maddi ve manevi olarak zor duruma
girmektedir. Bu çalışmanın amacı pazarlama literatüründe nadir rastlanan
konulardan biri olan kompulsif satın alma davranışını ve tüketicilerin
takıntılı olduğu ürünleri incelemektir. Bu amaç kapsamında yüzyüze anket
yöntemi ile kolayda örneklemeyle belirlenen 268 tüketiciden veri toplama yoluna
gidilmiştir. Elde edilen verilerin analizinde açıklayıcı faktör, bağımsız iki
örneklem t testi, tek yönlü varyans analizinden faydalanılmıştır. Açıklayıcı
faktör analizi sonucunda kompulsif satın alma davranışı alışveriş zevki için
alışveriş, bütçeyi aşan alışveriş, olumsuz sosyalleşme, hipnotize alışveriş ve
pişmanlık olmak üzere beş faktör altında toplanmıştır. Tüketicilerin giyim,
aksesuar ve elektronik ürünlerinde diğer ürün gruplarına kıyasla daha çok
kompulsif satın alımlarda bulunduğu tespit edilmiştir.

Kaynakça

  • Aslanoğlu, S. ve Korga, S. (2017). Kredi Kartı Kullanımı ve Kompulsif Satın Alma: Kırıkkale İlinde Bir Uygulama, İşletme Araştırmaları Dergisi, 9(1), 148-165. DOI: 10.20491/isarder.2017.239
  • Amerikan Psikiyatri Derneği (2013). Diagnostic and Statistical Manual of Mental Disorders, 5th Edition: DSM-5. New School LibraryBatı, U. (2015). Tüketici Davranışları. İstanbul: Alfa Basım Yayım Dağıtım.
  • Billieux, J., Rochat, L., Rebetez, M.M.L. and Linden, M.V. (2008). Are All Facets of Impulsivity Related to Self-Reported Compulsive Buying Behavior?, Personality and Individual Differences.,44 (1), 1432–1442. https://doi.org/10.1016/j.paid.2007.12.011
  • Christenson G.A., Faber R.F., de Zwaan M., Raymond N.C., Specker S.M., Ekern M.D., Mackenzie T.B., Crosby R.D., Crow S.J., Eckert E.D., Mussel M.P., Mitchell J.E.. (1994). Compulsive Buying: Descriptive Characteristics and Psychiatric Comorbidity, Journal of Clinical Psychiatry, 55. 5–11.
  • Dell'Osso B., Altamura A.C., Allen A., Marazziti D., Hollander E. (2006). Epidemiologic and Clinical Updates On Impulse Control Disorders: a Critical Review, European Archives Psychiatry Clinical Neuroscience, 256(8), 464-475. https://link.springer.com/article/10.1007/s00406-006-0668-0
  • Dittmar, H. (2004). Understanding and Diagnosing Compulsive Buying. In R. Coombs (Ed.), Handbook of Addictive Disorders: A Practical Guide to Diagnosis and Treatment. New York: Wiley
  • Dittmar, H.- Long, K.- Bond, R. (2007). When A Better Self Is Only A Button Click Away: Associations Between Materialistic Values, Emotinal and Identity Related Buying Motives, and Compulsive Buying Tendency Online, Journal of Social and Clinical Psychology, 3, 334-361. https://doi.org/10.1521/jscp.2007.26.3.334
  • D'Astous, A., Maltais, J., Roberge, C. (1990). Compulsive Buying Tendencies of Adolescent Consumers, Advances in Consumer Research, 17, 306-312. http://acrwebsite.org/volumes/9829/volumes/v17/NA-17
  • Doğan, K., Solak, Ö.S., Özdel, K., Türkçapar, M.H. (2013). Obsesif Kompulsif Bozukluk Alt Tiplerinde ve Sağlıklı Kontrol Grubunda Üstbilişlerin Karşılaştırılması, Bilişsel Davranışçı Psikoterapi ve Araştırmalar Dergisi, 2, 34-40. https://www.ejmanager.com/mnstemps/77/77-1366290188.pdf
  • Edwards, E.A. (1992). The Measurement and Modeling of Compulsive Buying Behavior, Dissert Abstracts Int., 53 (11-A). http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:9308304
  • Eroğlu, F. (2016). Kompulsif Satın Alma: Kişisel Faktörler, Postmodern Tüketim Şekilleri ve Reklama Karşı Tutumun Rolüne Yönelik Bir Araştırma, Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19-(35), 253-282. http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=11a90cd1-0d41-4319-b19c-fcacbef57b76%40sessionmgr4007
  • Faber, R.J., O’Guinn, T.C. and Krych, R. (1987). Compulsive Consumption, Advances in Consumer Research, 14(1), 132-135. http://acrwebsite.org/volumes/6670/volumes/v14/NA-14
  • Faber, R.J. and O’Guinn, T.C. (1989). Classifying Compulsive Consumers: Advances in the Development of a Diagnostic Tool, Advances in Consumer Research, 16, 738-744. http://acrwebsite.org/volumes/5965/volumes/v16/NA-16
  • Faber R.J., Christenson G.A. (1996). In The Mood to Buy: Differences in The Mood States Experienced by Compulsive Buyers and Other Consumers, Psychology and Marketing, Psychology and Marketing, 13, 803–820. https://doi.org/10.1002/(SICI)1520-6793(199612)13:8<803::AID-MAR6>3.0.CO;2-J
  • Faber R.J. (2004). Self-control and Compulsive Buying, in Psychology and Consumer Culture: the Struggle for a Good Life in a Materialistic World, Edited by Kasser T. and Kanner AD. Washington, DC, American Psychological Association, 169–187.
  • Flight, R.L., Rountree, M.M. and Beatty, S.E. (2012). Feeling The Urge: Affect in Impulsive and Compulsive Buying, Journal of Marketing Theory and Practice, 20 (4), 453-466. https://doi.org/10.2753/MTP1069-6679200407
  • Hyman, B.M. and DuFrene, T. (2008). Coping with OCD. Oakland, CA: New Harbinger
  • Hollander E, Benzaquen S.D. (1996). Is there a Distinct OCD Spectrum?, CNS Spectrums, 1, 17-2. https://doi.org/10.1017/S1092852900000651
  • King, A. (1981). Beyond Propensities: Towards a Theory of Addictive Consumption, in K. Bernharrdt et al (Eds.). The Changing Environment – New Theories, Chicago: American Marketing Association, 132-135. https://www.researchgate.net/publication/268241407_Patterns_of_Addictive_Consumption1
  • Koç, E. (2017). Temel Tüketici Davranışı ve Pazarlama Stratejileri. Ankara: Seçkin Yayıncılık.
  • Kyrios, M., Frost, R.O., and Steketee, G. (2004). Cognitions in Compulsive Buying and Acquisition, Cognitive Therapy and Research, 28 (2), 241–258. https://link.springer.com/article/10.1023/B:COTR.0000021543.62799.32
  • Lo, H. and Harvey, N. (2011). Shopping without Pain: Compulsive Buying and the Effects of Credit Card Availability in Europe and the Far East, Journal of Economic Psychology, 32, 79-92. https://doi.org/10.1016/j.joep.2010.12.002
  • McElroy S.L., Satlin, A., Pope, H., Hudson, J. (1991). Treatment of Compulsive Shopping With Antidepressants: a Report of Three Cases, Annals of Clinical Psychiatry, 3(3), 199-204. https://www.researchgate.net/publication/240238077_Treatment_of_Compulsive_Shopping_with_Antidepressants_A_Report_of_Three_Cases
  • McElroy S.L., Hudson J.I., Pope H. Jr., Keck P.E. Jr., Aizley H.G. (1992). The DSM-III-R Impulse Control Disorders Not Elsewhere Classified: Clinical Characteristics and Relationship to Other Psychiatric Disorders, Am J Psychiatry, 149 (3), 318-327. DOI: 10.1176/ajp.149.3.318
  • McElroy S.L., Keck P.E. Jr., Pope H.G. Jr., Smith J.M.R, Strakowski S.M. (1994). Compulsive Buying: a Report of 20 Cases, J Clin Psychiatry, 55, 242–248. https://doaj.org/article/49b982e01ffd4ec891e1c74f46f3c4b6
  • Mueller, A., Mueller, U., Albert, P., Mertenes, C., Silbermann, A., Mitchell, J.E., Zwaan, M. (2007). Hoarding in a Compulsive Buying Sample. Behaviour Research and Therapy. 45(11). 2754-2763. https://doi.org/10.1016/j.brat.2007.07.012
  • Müller, A., Arikian, A., de Zwaan, M., Mitchell, J.E. (2013). Cognitive–Behavioural Group Therapy Versus Guided Self‐Help for Compulsive Buying Disorder: A Preliminary Study, Clinical Psyhology and Psychothreapy, 20 (1), 28-35. DOI: 10.1002/cpp.773
  • O’Guinn, T.C., Faber, R.J. (1989). Compulsive Buying: A Phenomenological Exploration, Journal of Consumer Research, 16 (2), 147–157. http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?vid=10&sid=6ea39c7b-9a53-46f7-9a2c-f8163d891654%40pdc-v-sessmgr05
  • Ridgway, N.R., Kukar-Kinney, M. and Monroe, K.B. (2008). An Expanded Conceptualization and a New Measure of Compulsive Buying, Journal of Consumer Research, 35 (4), 622–639. DOI: 10.1086/591108
  • Sheth, J.N., Mittal, B. and Newman, B.I. (1999). Customer Behavior Consumer Behavior and Beyond. Tokyo: The Dryden Press
  • TPD. Türkiye Psikiyatri Derneği. http://www.psikiyatri.org.tr/halka-yonelik/29/obsesif-kompulsif-bozukluk. (28.03.2018)
  • WHO (2014). http://apps.who.int/classifications/icd10/browse/2014/en#/F42. (28.03.2018)
  • Winston, G.C. (1980) Addiction and Backsliding. A Theory of Compulsive Consumption, Journal of Economic Behaviour and Organization, 1, 295-324. https://doi.org/10.1016/0167-2681(80)90009-8
  • Yüce, A. ve Kerse, Y. (2017). Kişiliğin Kompulsif Satın Alma Davranışı Üzerindeki Etkisi: Ampirik Bir Çalışma, Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 32 (1), 143-155. http://dergipark.gov.tr/download/article-file/478588

Consumption Obsession: Compulsive Buying Behavior On Specific Product

Yıl 2019, Cilt: 8 Sayı: 2, 1800 - 1814, 27.04.2019
https://doi.org/10.33206/mjss.483925

Öz

Consumers behave in compulsive buying behaviors by acting with emotionally from rationality in their purchasing process. In compulsive buying behavior, the desire to buy captures the consumer's life and become an addiction. The relevant procurement is related aimed at impulse, which can not be controlled, not the product needed. After purchasing, the consumer is in a difficult situation in material and spiritual sense. The purpose of this study is to examine the compulsive buying behavior, one of the rare cases in marketing literature, and the products that consumers are obsessed with. According to this purpose, a questionnaire was used to collect data from 268 consumers by convenience sampling. The explanatory factors in the analysis, the independent sample t test, and one way ANOVA analysis were applied to data. As a result of explanatory factor analysis, compulsive buying behaviors were collected under five factors: shopping for taste, shopping over budget, negative socialization, hypnotized shopping and regret. Consumers have been found to have more compulsive buying in clothing, accessories and electronics compared to other product groups.

Kaynakça

  • Aslanoğlu, S. ve Korga, S. (2017). Kredi Kartı Kullanımı ve Kompulsif Satın Alma: Kırıkkale İlinde Bir Uygulama, İşletme Araştırmaları Dergisi, 9(1), 148-165. DOI: 10.20491/isarder.2017.239
  • Amerikan Psikiyatri Derneği (2013). Diagnostic and Statistical Manual of Mental Disorders, 5th Edition: DSM-5. New School LibraryBatı, U. (2015). Tüketici Davranışları. İstanbul: Alfa Basım Yayım Dağıtım.
  • Billieux, J., Rochat, L., Rebetez, M.M.L. and Linden, M.V. (2008). Are All Facets of Impulsivity Related to Self-Reported Compulsive Buying Behavior?, Personality and Individual Differences.,44 (1), 1432–1442. https://doi.org/10.1016/j.paid.2007.12.011
  • Christenson G.A., Faber R.F., de Zwaan M., Raymond N.C., Specker S.M., Ekern M.D., Mackenzie T.B., Crosby R.D., Crow S.J., Eckert E.D., Mussel M.P., Mitchell J.E.. (1994). Compulsive Buying: Descriptive Characteristics and Psychiatric Comorbidity, Journal of Clinical Psychiatry, 55. 5–11.
  • Dell'Osso B., Altamura A.C., Allen A., Marazziti D., Hollander E. (2006). Epidemiologic and Clinical Updates On Impulse Control Disorders: a Critical Review, European Archives Psychiatry Clinical Neuroscience, 256(8), 464-475. https://link.springer.com/article/10.1007/s00406-006-0668-0
  • Dittmar, H. (2004). Understanding and Diagnosing Compulsive Buying. In R. Coombs (Ed.), Handbook of Addictive Disorders: A Practical Guide to Diagnosis and Treatment. New York: Wiley
  • Dittmar, H.- Long, K.- Bond, R. (2007). When A Better Self Is Only A Button Click Away: Associations Between Materialistic Values, Emotinal and Identity Related Buying Motives, and Compulsive Buying Tendency Online, Journal of Social and Clinical Psychology, 3, 334-361. https://doi.org/10.1521/jscp.2007.26.3.334
  • D'Astous, A., Maltais, J., Roberge, C. (1990). Compulsive Buying Tendencies of Adolescent Consumers, Advances in Consumer Research, 17, 306-312. http://acrwebsite.org/volumes/9829/volumes/v17/NA-17
  • Doğan, K., Solak, Ö.S., Özdel, K., Türkçapar, M.H. (2013). Obsesif Kompulsif Bozukluk Alt Tiplerinde ve Sağlıklı Kontrol Grubunda Üstbilişlerin Karşılaştırılması, Bilişsel Davranışçı Psikoterapi ve Araştırmalar Dergisi, 2, 34-40. https://www.ejmanager.com/mnstemps/77/77-1366290188.pdf
  • Edwards, E.A. (1992). The Measurement and Modeling of Compulsive Buying Behavior, Dissert Abstracts Int., 53 (11-A). http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:9308304
  • Eroğlu, F. (2016). Kompulsif Satın Alma: Kişisel Faktörler, Postmodern Tüketim Şekilleri ve Reklama Karşı Tutumun Rolüne Yönelik Bir Araştırma, Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19-(35), 253-282. http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=11a90cd1-0d41-4319-b19c-fcacbef57b76%40sessionmgr4007
  • Faber, R.J., O’Guinn, T.C. and Krych, R. (1987). Compulsive Consumption, Advances in Consumer Research, 14(1), 132-135. http://acrwebsite.org/volumes/6670/volumes/v14/NA-14
  • Faber, R.J. and O’Guinn, T.C. (1989). Classifying Compulsive Consumers: Advances in the Development of a Diagnostic Tool, Advances in Consumer Research, 16, 738-744. http://acrwebsite.org/volumes/5965/volumes/v16/NA-16
  • Faber R.J., Christenson G.A. (1996). In The Mood to Buy: Differences in The Mood States Experienced by Compulsive Buyers and Other Consumers, Psychology and Marketing, Psychology and Marketing, 13, 803–820. https://doi.org/10.1002/(SICI)1520-6793(199612)13:8<803::AID-MAR6>3.0.CO;2-J
  • Faber R.J. (2004). Self-control and Compulsive Buying, in Psychology and Consumer Culture: the Struggle for a Good Life in a Materialistic World, Edited by Kasser T. and Kanner AD. Washington, DC, American Psychological Association, 169–187.
  • Flight, R.L., Rountree, M.M. and Beatty, S.E. (2012). Feeling The Urge: Affect in Impulsive and Compulsive Buying, Journal of Marketing Theory and Practice, 20 (4), 453-466. https://doi.org/10.2753/MTP1069-6679200407
  • Hyman, B.M. and DuFrene, T. (2008). Coping with OCD. Oakland, CA: New Harbinger
  • Hollander E, Benzaquen S.D. (1996). Is there a Distinct OCD Spectrum?, CNS Spectrums, 1, 17-2. https://doi.org/10.1017/S1092852900000651
  • King, A. (1981). Beyond Propensities: Towards a Theory of Addictive Consumption, in K. Bernharrdt et al (Eds.). The Changing Environment – New Theories, Chicago: American Marketing Association, 132-135. https://www.researchgate.net/publication/268241407_Patterns_of_Addictive_Consumption1
  • Koç, E. (2017). Temel Tüketici Davranışı ve Pazarlama Stratejileri. Ankara: Seçkin Yayıncılık.
  • Kyrios, M., Frost, R.O., and Steketee, G. (2004). Cognitions in Compulsive Buying and Acquisition, Cognitive Therapy and Research, 28 (2), 241–258. https://link.springer.com/article/10.1023/B:COTR.0000021543.62799.32
  • Lo, H. and Harvey, N. (2011). Shopping without Pain: Compulsive Buying and the Effects of Credit Card Availability in Europe and the Far East, Journal of Economic Psychology, 32, 79-92. https://doi.org/10.1016/j.joep.2010.12.002
  • McElroy S.L., Satlin, A., Pope, H., Hudson, J. (1991). Treatment of Compulsive Shopping With Antidepressants: a Report of Three Cases, Annals of Clinical Psychiatry, 3(3), 199-204. https://www.researchgate.net/publication/240238077_Treatment_of_Compulsive_Shopping_with_Antidepressants_A_Report_of_Three_Cases
  • McElroy S.L., Hudson J.I., Pope H. Jr., Keck P.E. Jr., Aizley H.G. (1992). The DSM-III-R Impulse Control Disorders Not Elsewhere Classified: Clinical Characteristics and Relationship to Other Psychiatric Disorders, Am J Psychiatry, 149 (3), 318-327. DOI: 10.1176/ajp.149.3.318
  • McElroy S.L., Keck P.E. Jr., Pope H.G. Jr., Smith J.M.R, Strakowski S.M. (1994). Compulsive Buying: a Report of 20 Cases, J Clin Psychiatry, 55, 242–248. https://doaj.org/article/49b982e01ffd4ec891e1c74f46f3c4b6
  • Mueller, A., Mueller, U., Albert, P., Mertenes, C., Silbermann, A., Mitchell, J.E., Zwaan, M. (2007). Hoarding in a Compulsive Buying Sample. Behaviour Research and Therapy. 45(11). 2754-2763. https://doi.org/10.1016/j.brat.2007.07.012
  • Müller, A., Arikian, A., de Zwaan, M., Mitchell, J.E. (2013). Cognitive–Behavioural Group Therapy Versus Guided Self‐Help for Compulsive Buying Disorder: A Preliminary Study, Clinical Psyhology and Psychothreapy, 20 (1), 28-35. DOI: 10.1002/cpp.773
  • O’Guinn, T.C., Faber, R.J. (1989). Compulsive Buying: A Phenomenological Exploration, Journal of Consumer Research, 16 (2), 147–157. http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?vid=10&sid=6ea39c7b-9a53-46f7-9a2c-f8163d891654%40pdc-v-sessmgr05
  • Ridgway, N.R., Kukar-Kinney, M. and Monroe, K.B. (2008). An Expanded Conceptualization and a New Measure of Compulsive Buying, Journal of Consumer Research, 35 (4), 622–639. DOI: 10.1086/591108
  • Sheth, J.N., Mittal, B. and Newman, B.I. (1999). Customer Behavior Consumer Behavior and Beyond. Tokyo: The Dryden Press
  • TPD. Türkiye Psikiyatri Derneği. http://www.psikiyatri.org.tr/halka-yonelik/29/obsesif-kompulsif-bozukluk. (28.03.2018)
  • WHO (2014). http://apps.who.int/classifications/icd10/browse/2014/en#/F42. (28.03.2018)
  • Winston, G.C. (1980) Addiction and Backsliding. A Theory of Compulsive Consumption, Journal of Economic Behaviour and Organization, 1, 295-324. https://doi.org/10.1016/0167-2681(80)90009-8
  • Yüce, A. ve Kerse, Y. (2017). Kişiliğin Kompulsif Satın Alma Davranışı Üzerindeki Etkisi: Ampirik Bir Çalışma, Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 32 (1), 143-155. http://dergipark.gov.tr/download/article-file/478588
Toplam 34 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makalesi
Yazarlar

Çiğdem Aliçavuşoğlu 0000-0002-4542-3432

Elif Boyraz Bu kişi benim 0000-0003-4717-1678

Yayımlanma Tarihi 27 Nisan 2019
Gönderilme Tarihi 16 Kasım 2018
Yayımlandığı Sayı Yıl 2019 Cilt: 8 Sayı: 2

Kaynak Göster

APA Aliçavuşoğlu, Ç., & Boyraz, E. (2019). Takıntılı Tüketim: Tek Ürüne Yönelik Kompulsif Satın Alma Davranışı. MANAS Sosyal Araştırmalar Dergisi, 8(2), 1800-1814. https://doi.org/10.33206/mjss.483925
AMA Aliçavuşoğlu Ç, Boyraz E. Takıntılı Tüketim: Tek Ürüne Yönelik Kompulsif Satın Alma Davranışı. MJSS. Nisan 2019;8(2):1800-1814. doi:10.33206/mjss.483925
Chicago Aliçavuşoğlu, Çiğdem, ve Elif Boyraz. “Takıntılı Tüketim: Tek Ürüne Yönelik Kompulsif Satın Alma Davranışı”. MANAS Sosyal Araştırmalar Dergisi 8, sy. 2 (Nisan 2019): 1800-1814. https://doi.org/10.33206/mjss.483925.
EndNote Aliçavuşoğlu Ç, Boyraz E (01 Nisan 2019) Takıntılı Tüketim: Tek Ürüne Yönelik Kompulsif Satın Alma Davranışı. MANAS Sosyal Araştırmalar Dergisi 8 2 1800–1814.
IEEE Ç. Aliçavuşoğlu ve E. Boyraz, “Takıntılı Tüketim: Tek Ürüne Yönelik Kompulsif Satın Alma Davranışı”, MJSS, c. 8, sy. 2, ss. 1800–1814, 2019, doi: 10.33206/mjss.483925.
ISNAD Aliçavuşoğlu, Çiğdem - Boyraz, Elif. “Takıntılı Tüketim: Tek Ürüne Yönelik Kompulsif Satın Alma Davranışı”. MANAS Sosyal Araştırmalar Dergisi 8/2 (Nisan 2019), 1800-1814. https://doi.org/10.33206/mjss.483925.
JAMA Aliçavuşoğlu Ç, Boyraz E. Takıntılı Tüketim: Tek Ürüne Yönelik Kompulsif Satın Alma Davranışı. MJSS. 2019;8:1800–1814.
MLA Aliçavuşoğlu, Çiğdem ve Elif Boyraz. “Takıntılı Tüketim: Tek Ürüne Yönelik Kompulsif Satın Alma Davranışı”. MANAS Sosyal Araştırmalar Dergisi, c. 8, sy. 2, 2019, ss. 1800-14, doi:10.33206/mjss.483925.
Vancouver Aliçavuşoğlu Ç, Boyraz E. Takıntılı Tüketim: Tek Ürüne Yönelik Kompulsif Satın Alma Davranışı. MJSS. 2019;8(2):1800-14.

MANAS Journal of Social Studies (MANAS Sosyal Araştırmalar Dergisi)     


16155