Yıl 2020, Cilt 9 , Sayı 1, Sayfalar 209 - 221 2020-01-27

Tüketici Davranışlarının Çevre Dostu Davranış Türleri Kapsamında İncelenmesi: Alanya Örneği
Investigation of Consumer Behaviors within the Scope of Different Environment-Friendly Behavior Types: A Research on Green Hotels in Alanya

Üzeyir Kement [1]


Bu araştırmanın amacı iyi vatandaşlık davranışı, çevreci aktivizm davranışı ve yeşil satın alma davranışına algılana tüketici etkililiği, çevresel kaygı ve özgecil değerin etkisini incelemektir. Araştırmanın evrenini çevreye duyarlı tesisler (yeşil oteller) oluşturmaktadır. Araştırmanın amacı doğrultusunda 391 yeşil otel müşterisine kolayda örneklem yöntemi ile anket formu doldurtulmuştur. Araştırmada kullanılan anket formları Haziran 2017-Mayıs 2018 zaman aralığında Alanya’da faaliyet göstermekte olan yeşil otellerde konaklayan otel müşterilerine doldurtulmuştur. Araştırma kapsamında oluşturulan model önerisine yönelik geçerlilik, güvenilirlik ve tesadüfilik testleri uygulanmış ve hipotezlerin test edilmesi sürecinde Amos paket programında yol analizi gerçekleştirilmiştir. Araştırma sonuçları incelendiğinde iyi vatandaşlık davranışını; algılanan tüketici etkililiği, çevresel kaygı ve özgecil değerin olumlu yönde etkilediği sonucuna ulaşılmıştır. Ayrıca çevreci aktivizm davranışını; özgecil değer, yeşil satın alma davranışını ise özgecil değer ve çevresel kaygı değişkenlerinin olumlu yönde etkilediği tespit edilmiştir.


The aim of this study is to examine the effects of perceived customer effectiveness, environmental concern and altruistic value on good citizenship behavior, environmental activism behavior and green purchase behavior. The universe of the research consists of environmentally sensitive hotels (green hotels) in Alanya. In line with the purpose of the study, 391 green hotel customers were filled in the questionnaire form with convenience sampling method. The questionnaires used in the research were filled in the hotel guests staying in green hotels in the period of June 2017-May 2018. Validity, reliability and random tests to the research model. Path analysis was performed in Amos package program for testing hypotheses. When the results of the research were examined, it was concluded that perceived customer effectiveness, environmental concern and altruistic value positively affect good citizenship behavior. Moreover, altruistic value positively affects the environmental activism behavior. Altruistic value and environmental concern positively affect green purchase behavior.

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Birincil Dil tr
Konular Sosyal
Bölüm Araştırma Makalesi
Yazarlar

Orcid: 0000-0002-3190-9079
Yazar: Üzeyir Kement (Sorumlu Yazar)
Kurum: BİNGÖL ÜNİVERSİTESİ, BİNGÖL SOSYAL BİLİMLER MESLEK YÜKSEKOKULU
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 27 Ocak 2020

Bibtex @araştırma makalesi { mjss487606, journal = {MANAS Sosyal Araştırmalar Dergisi}, issn = {1694-7215}, address = {Chyngyz Aytmatov Campus, 720038, Djal, Bishkek, KYRGYZSTAN}, publisher = {Kırgızistan Türkiye Manas Üniversitesi}, year = {2020}, volume = {9}, pages = {209 - 221}, doi = {10.33206/mjss.487606}, title = {Tüketici Davranışlarının Çevre Dostu Davranış Türleri Kapsamında İncelenmesi: Alanya Örneği}, key = {cite}, author = {Kement, Üzeyir} }
APA Kement, Ü . (2020). Tüketici Davranışlarının Çevre Dostu Davranış Türleri Kapsamında İncelenmesi: Alanya Örneği. MANAS Sosyal Araştırmalar Dergisi , 9 (1) , 209-221 . DOI: 10.33206/mjss.487606
MLA Kement, Ü . "Tüketici Davranışlarının Çevre Dostu Davranış Türleri Kapsamında İncelenmesi: Alanya Örneği". MANAS Sosyal Araştırmalar Dergisi 9 (2020 ): 209-221 <https://dergipark.org.tr/tr/pub/mjss/issue/52092/487606>
Chicago Kement, Ü . "Tüketici Davranışlarının Çevre Dostu Davranış Türleri Kapsamında İncelenmesi: Alanya Örneği". MANAS Sosyal Araştırmalar Dergisi 9 (2020 ): 209-221
RIS TY - JOUR T1 - Tüketici Davranışlarının Çevre Dostu Davranış Türleri Kapsamında İncelenmesi: Alanya Örneği AU - Üzeyir Kement Y1 - 2020 PY - 2020 N1 - doi: 10.33206/mjss.487606 DO - 10.33206/mjss.487606 T2 - MANAS Sosyal Araştırmalar Dergisi JF - Journal JO - JOR SP - 209 EP - 221 VL - 9 IS - 1 SN - 1694-7215- M3 - doi: 10.33206/mjss.487606 UR - https://doi.org/10.33206/mjss.487606 Y2 - 2019 ER -
EndNote %0 MANAS Sosyal Araştırmalar Dergisi Tüketici Davranışlarının Çevre Dostu Davranış Türleri Kapsamında İncelenmesi: Alanya Örneği %A Üzeyir Kement %T Tüketici Davranışlarının Çevre Dostu Davranış Türleri Kapsamında İncelenmesi: Alanya Örneği %D 2020 %J MANAS Sosyal Araştırmalar Dergisi %P 1694-7215- %V 9 %N 1 %R doi: 10.33206/mjss.487606 %U 10.33206/mjss.487606
ISNAD Kement, Üzeyir . "Tüketici Davranışlarının Çevre Dostu Davranış Türleri Kapsamında İncelenmesi: Alanya Örneği". MANAS Sosyal Araştırmalar Dergisi 9 / 1 (Ocak 2020): 209-221 . https://doi.org/10.33206/mjss.487606
AMA Kement Ü . Tüketici Davranışlarının Çevre Dostu Davranış Türleri Kapsamında İncelenmesi: Alanya Örneği. MJSS. 2020; 9(1): 209-221.
Vancouver Kement Ü . Tüketici Davranışlarının Çevre Dostu Davranış Türleri Kapsamında İncelenmesi: Alanya Örneği. MANAS Sosyal Araştırmalar Dergisi. 2020; 9(1): 221-209.