A Study on the Awareness and Consideration Sets in Relation to Employers in Air Transportation Sector

Yıl 2025, Cilt: 14 Sayı: 2, 675 - 692, 15.04.2025

Ümran Ünder , K. Gülnaz Bülbül , Emircan Özdemir , Ender Gerede

https://doi.org/10.33206/mjss.1527885

Öz

This study identifies the awareness and consideration sets for the aviation companies operating in different fields of air transportation and the factors influencing the sizes of such sets. A two-stage study was conducted with the students from the Aviation Management and Civil Air Transportation Management Departments of Turkish universities through online survey. First, the awareness sets for five different types of aviation companies in Turkey were formed. Then, the consideration set was formed by listing and asking the students to specify the companies that they might want to work with. It is found that potential employers for air transportation companies, have a more favorable opinion of the airline companies and the awareness set size is the greatest for this company type. Significant relationships between both the internship status and education program of the students and the awareness set size is identified. Top five companies in the consideration are identified as airlines and airport/terminal companies. It is found that the size of the consideration set differed based on the education program of students. The study is a pioneer in applying the set theory to employer branding context and investigating the awareness and consideration sets for the employers in air transportation industry.

Anahtar Kelimeler

Set Theory, Awareness Set, Consideration Set, Employer Awareness, Employer Brand, Air Transportation

Etik Beyan

During the writing process of the study “A Study on the Awareness and Consideration Sets in Relation to Employers in Air Transportation Sector” scientific rules, ethical and citation rules were followed. No falsification was made on the collected data and this study was not sent to any other academic publication medium for evaluation. In addition, permission was obtained from the Eskişehir Teknik University Social and Humanities Sciences Ethics Committee (Date: 30/06/2020 and Decision no: 4/10 ) to conduct the research

Hava Taşımacılığı Sektöründeki İşverenlere İlişkin Farkındalık ve Dikkate Alınanlar Kümeleri Üzerine Bir Araştırma

Öz

Bu çalışmanın amacı hava taşımacılığının farklı alanlarındaki havacılık işletmelerinin farkındalık ve dikkate alınanlar kümelerini ve bunların boyutlarını etkileyen faktörleri tespit etmektir. Bu amaçla Türkiye’deki üniversitelerin Havacılık Yönetimi bölümü ve Sivil Hava Ulaştırma İşletmeciliği bölümü öğrencileri ile çevrimiçi anket aracılığıyla iki aşamalı bir araştırma yürütülmüştür. Araştırmanın ilk aşamasında Türkiye’deki beş farklı havacılık işletmesi türü için farkındalık kümeleri elde edilmiştir. İkinci aşamada ise ilk aşamada elde edilen işletme isimleri listelenerek öğrencilerden bu listedeki işletmelerden çalışmayı düşünebilecekleri işletmeleri belirtmeleri istenmiştir. Bu sayede dikkate alınanlar kümesine ulaşılmıştır. Hava taşımacılığı sektörünün potansiyel çalışanlarının havayolu işletmelerine karşı daha olumlu görüşe sahip olduğu ve farkındalık kümesinin bu işletme türü için en yüksek olduğu tespit edilmiştir. Öğrencilerin staj durumu ve eğitim programı ile farkındalık kümesinin büyüklüğü arasında anlamlı ilişkiler tespit edilmiştir. Dikkate alınanlar kümesindeki ilk beş işletmenin havayolları ve havalimanı/terminal işletmelerinden oluştuğu sonucuna ulaşılmıştır. Dikkate alınanlar kümesinin büyüklüğünün öğrencilerin öğrenim gördükleri programa göre farklılık gösterdiği tespit edilmiştir. Çalışmanın, küme teorisinin işveren markası bağlamına uygulanması ve hava taşımacılığı endüstrisindeki işverenlerin farkındalık ve dikkate alınanlar kümelerinin araştırılması açısından öncü niteliğinde olduğu düşünülmektedir.

Anahtar Kelimeler

Küme Seti Teorisi, Farkındalık Kümesi, Dikkate Alınanlar Kümesi, İşveren Farkındalığı, İşveren Markası, Hava Taşımacılığı

Etik Beyan

“Hava Taşımacılığı Sektöründeki İşverenlere İlişkin Farkındalık ve Dikkate Alınanlar Kümeleri Üzerine Bir Araştırma” başlıklı çalışmanın yazım sürecinde bilimsel kurallara, etik ve alıntı kurallarına uyulmuş; toplanan veriler üzerinde herhangi bir tahrifat yapılmamış ve bu çalışma herhangi başka bir akademik yayın ortamına değerlendirme için gönderilmemiştir. Gerekli olan etik kurul izinleri Eskişehir Teknik Üniversitesi Sosyal ve Beşerî Bilimler Bilimsel Araştırma ve Yayın Etiği Kurulu’nun 30.06.2020 tarih ve 4/10 sayılı toplantısında alınmıştır.

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