Analitik Felsefe ve Siyasetin Metalaşması: Siyasal Pazarlamada Etik ve Tüketici Seçmenin Rolü

Yıl 2025, Cilt: 14 Sayı: 4, 1718 - 1729, 03.10.2025

Kürşad Özkaynar

https://doi.org/10.33206/mjss.1640305

Öz

Çalışma, siyasal pazarlamanın analitik felsefe ve etik boyutları üzerine odaklanarak, seçmen davranışını etkileyen pazarlama stratejilerini ele almaktadır. Siyasal pazarlamanın modern demokrasilerde siyasi aktörlerin seçmenlerle iletişim kurmak için kullandıkları yöntemler olarak tanımlandığı bu çalışmada, analitik felsefenin dilsel çözümleme ve mantıksal analiz yöntemleriyle bu stratejilerin etik boyutları incelenmiştir. Çalışma, seçmeni bir tüketici olarak konumlandırmanın demokratik değerler üzerindeki etkilerini ele alırken, siyaset ve tüketim kültürü arasındaki ilişkiyi sorgulamaktadır. Analitik felsefe perspektifinden, siyasal pazarlamanın manipülasyon, propaganda, şeffaflık eksikliği ve veri gizliliği gibi etik sorunları detaylandırılmıştır. Ayrıca, siyasal kampanyaların dijitalleşmesi ve büyük veri kullanımının seçmen tercihleri üzerindeki etkileri tartışılmıştır. Sonuç olarak, siyasal pazarlamanın etik sınırlarının belirlenmesi, demokratik süreçlerin sağlığı ve seçmen özerkliğinin korunması açısından hayati öneme sahiptir.

Anahtar Kelimeler

Siyasal Pazarlama , Analitik Felsefe , Etik , Tüketici Seçmen , Demokrasi

Etik Beyan

“Analitik Felsefe ve Siyasetin Metalaşması: Siyasal Pazarlamada Etik ve Tüketici Seçmenin Rolü” başlıklı çalışmanın yazım sürecinde bilimsel kurallara, etik ve alıntı kurallarına uyulmuş; toplanan veriler üzerinde herhangi bir tahrifat yapılmamış ve bu çalışma herhangi başka bir akademik yayın ortamına değerlendirme için gönderilmemiştir. Çalışma betimsel çalışma olup etik kurul iznine tabi değildir.

Analytical Philosophy and the Commodification of Politics: Ethics in Political Marketing and the Role of the Consumer Voter

Öz

This study focuses on the analytical philosophy and ethical dimensions of political marketing, examining marketing strategies that influence voter behavior. Political marketing is defined here as the methods used by political actors in modern democracies to communicate with voters. Through the linguistic analysis and logical evaluation methods of analytical philosophy, the ethical aspects of these strategies are scrutinized. The study explores the impact of positioning the voter as a consumer on democratic values, questioning the relationship between politics and consumer culture. From an analytical philosophy perspective, ethical issues in political marketing, such as manipulation, propaganda, lack of transparency, and data privacy, are detailed. Furthermore, the effects of digitalization in political campaigns and the use of big data on voter preferences are discussed. Ultimately, defining the ethical boundaries of political marketing is essential for the health of democratic processes and for safeguarding voter autonomy.

Anahtar Kelimeler

Political Marketing , Analytical Philosophy , Ethics , Consumer Voter , Democracy

Etik Beyan

During the writing process of the study “Analytical Philosophy and the Commodification of Politics: Ethics in Political Marketing and the Role of the Consumer Voter” scientific rules, ethical and citation rules were followed. No falsification was made on the collected data and this study was not sent to any other academic publication medium for evaluation. Ethics Committee Permission is not required.

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