INVESTIGATION OF THE BEHAVIORS OF PEOPLE COMING TO SHOPPING CENTERS DURING THE COVID-19 PANDEMIC PROCESS TO PURCHASE RECREATION PRODUCTS

Öz

Purpose: The purpose of the study is to purchaserec reational products in shopping centers that are open for a certain time and on a limited basis duringthe COVID-19 pandemic processall over the world. Material and Methods: The universe of there search consists of all individuals who buy recreational products in shopping centers. 594 recreational consumers selected by convenience sampling method were included in there search. Results: It was found that there was a significant difference between the participants in the study with the variables of Gender, Educational statu sand doings ports, there wasno significant difference with the variable of age, and therewas a positive significant relation ship between the Recreational Products Purchasing Style scale and allitssub-dimensions according to the results of the correlation analysis. Conclusion: It has been concluded that the Covid-19 Pandemic Process has affected the Recreational Products Purchasing Behaviors of People Who Cometo Shopping Centers.

Anahtar Kelimeler

• Covid-19 Pandemıc
• Shopping Malls
• Recreation Products

COVID-19 PANDEMİ SÜRECİNDE ALIŞVERİŞ MERKEZLERİNE GELEN KİŞİLERİN REKREASYON URUNLERİ SATIN ALMA DAVRANIŞLARININ İNCELENMESİ

Öz

Amaç: Tüm dünyada saran COVID-19 pandemi sürecinde belirli zaman ve sınırlı olarak açık olan alış veriş merkezlerinde rekreasyon ürünleri satın alma davranışında bulunan kişiler çalışmanın amacını oluşturmaktadır. Gereç ve Yöntemler: Araştırmanın evrenini, alış veriş merkezlerinde rekreatif ürünleri satın alan tüm bireyler oluşturmaktadır. Araştırmaya kolayda örneklemi yöntemi ile seçilen 594 rekreasyon tüketicisi araştırmaya dâhil edilmiştir. Bulgular: Araştırmaya katılanların Cinsiyet, Eğitim durumu ve Spor yapma durumu değişkeni ile arasında anlamlı fark olduğu, yaş değişkeni ile anlamlı fark olmadığı ve Rekreasyon Ürünlerini Satın Alma Tarzı ölçeği ile tüm alt boyutlarına arasında korelasyon analizi sonuçlarına göre pozitif yönde anlamlı ilişki olduğu bulunmuştur. Sonuç: Covıd-19 Pandemi Sürecinin Alışveriş Merkezlerine Gelen Kişilerin Rekreasyon Ürünleri Satın Alma Davranışlarında etkilediği sonucuna varılmıştır.

Anahtar Kelimeler

• Covid-19 Pandemisi
• Alış Veriş Merkezi
• Rekreasyon Ürünleri

Kaynakça

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