İzleyici Araştırmaları ve Politik İmkan Sorunu

Yıl 2014, Cilt: 1 Sayı: 2 - Bellek, 241 - 269, 15.12.2014

Çağla Karabağ Sarı

Öz

İletişim araştırmalarında izleyicinin nasıl kavrandığı ve incelendiği konuları merkezî bir önem taşır. Bu yazı nitel izleyici araştırmalarına odaklanmaktadır. Öncelikle Kültürel Çalışmalar ekolünün öncü izleyici araştırmaları konu edilmekte, ardından izleyici araştırmalarına yönelik eleştiriler ele alınarak bu çalışmaların barındırdığı politik imkân meselesi tartışılmaktadır. Yazının temel iddiası, izleyici araştırmaları ve alımlama çalışmalarının yerel dinamikleri anlamak, mikro ve makro düzeyler arasında bağ kurmak açısından vazgeçilmez olduğudur. Bu tür araştırmalardan elde edilecek bilgi üzerine kurulmuş uzun erimli politik stratejiler sayesinde muhalif anlamları güçlendirmek ve yaygınlaştırmak da mümkündür.

Anahtar Kelimeler

İzleyici, izleyici araştırmaları, alımlama, politik imkân, kültürel çalışmalar

Audience Research and the Problem of Political Potentiality

Öz

In communication studies how the audience is conceived and analysed has significant weight. This study focuses on qualitative audience studies. First, I focus on the pioneering research within the scope of Cultural Studies and second I offer a critical analysis of the criticisms against the audience research. In the same part I also focus on the political possibilities that the audience research contains. The main argument of the study is that audience and reception studies are indispensable to understand the local dynamics and to grasp the connections between micro and macro levels. In this respect, this strand of research also offers the grounds to develop political strategies, which enables one to reinforce and spread oppositional meanings.

Anahtar Kelimeler

Audience, audience studies, reception, political possibility, cultural studies

Kaynakça

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