Aşırı Bilgi Yüklemesi ile Mücadelede Entegre SWARA-GRA Yaklaşımı: Yatırım Değerlendirme ve Kararlar

Yıl 2020, Sayı: 87, 263 - 280, 05.07.2020

Melissa Nihal Cagle , Aşkın Özdağoğlu Kevser Yılmaz

https://doi.org/10.25095/mufad.756377

Cited By: 2

Öz

Yatırım değerlendirme ve kararlarında çok-kriterli karar verme yöntemleri son yıllarda yaygın olarak kullanılır hale gelmiştir. Karar sürecini olumsuz etkileyen aşırı bilgi yükü ve karmaşıklığını azaltmak için kullanılan bu yöntemler, özellikle bilgiye doymuş pazarlarda geleneksel rasyo analizlerine bir alternatif olarak sunulmuştur. SWARA-GRA entegre yaklaşımı, bir dizi kriter veya nitelik içinde mevcut en iyi yatırım alternatiflerini sunmaktadır. Bu çalışmada, BİST kotasyon şartları (43 değişken) göz önüne alınarak, Yiyecek ve İçecek sektöründe faaliyet gösteren 27 şirketin 2015-2017 finansal performansı analiz edilmiştir. Analiz sonuçları, SWARA-GRA yaklaşımının yatırım değerlendirmelerine sağladığı faydalar vurgulanmaktadır. Bu yöntem sayesinde dönemsel şirket performansındaki ani hareketlerin takibi, değerlendirme kriterlerinin kullanımından ödün vermeden, kolay hale getirilmektedir. SWARA-GRA entegre yaklaşımı şirketin bütünsel görünümünü sergilediğinden dolayı bu yöntemin uygulanması yatırım kararları almakta fayda sağlayacaktır.

Anahtar Kelimeler

Aşırı Bilgi Yüklenmesi,, Swara-GRA,, Finansal Kararlar,

Kaynakça

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