TR
EN
The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs' Market Success
Öz
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Anahtar Kelimeler
Kaynakça
- ALLSOPP, J.F., Personality as a determinant of beer and cider consumption among young men. Personality and Individual Differences, Vol.7, 1986, pp.341-347.
- BENNETT, R., Communicator credibility, personality factors and customer responses to comparative advertising claims. Marketing Intelligence & Planning, Vol.15, No.2, 1997, pp.85–96.
- BODEY, K.; Grace, D., Segmenting service “complainers” and “non-complainers” on the basis of consumer characteristics. Journal of Services Marketing, Vol.20, No.3, 2006, pp.178–187.
- BOVE, L.; Mitzifiris, B., Personality traits and the process of store loyalty in a transactional prone context. Journal of Services Marketing, Vol.21, No.7, 2007, pp.507–519.
- CARRELL, M.R.; Jennings, D.F.; Heavrin, C., Fundamentals of Organizational Behaviour, New Jersey: Prentice Hall, 1997.
- CHAUDHURI, A.; Holbrook, M.B., The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, Vol.65, April, 2001, pp.81-93.
- CHETTHAMRONGCHAI, P.; Davies, G., Segmenting the market for food shoppers using attitudes to shopping and to time. British Food Journal, Vol.102, No.2, 2000, pp.81-101.
- CHOI, J.; Park, J., Multichannel retailing in Korea Effects of shopping orientations and information seeking patterns on channel choice behavior. International Journal of Retail & Distribution Management, Vol.34, No.8, 2006, pp.577-596.
Ayrıntılar
Birincil Dil
İngilizce
Konular
-
Bölüm
Araştırma Makalesi
Yazarlar
Yayımlanma Tarihi
11 Mart 2015
Gönderilme Tarihi
4 Mart 2014
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2009 Cilt: 27 Sayı: 2
APA
Ekmekçi, A. (2015). The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs’ Market Success. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, 27(2), 181-201. https://izlik.org/JA65DN55NT
AMA
1.Ekmekçi A. The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs’ Market Success. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2015;27(2):181-201. https://izlik.org/JA65DN55NT
Chicago
Ekmekçi, Aslı. 2015. “The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs’ Market Success”. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 27 (2): 181-201. https://izlik.org/JA65DN55NT.
EndNote
Ekmekçi A (01 Mart 2015) The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs’ Market Success. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 27 2 181–201.
IEEE
[1]A. Ekmekçi, “The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs’ Market Success”, Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, c. 27, sy 2, ss. 181–201, Mar. 2015, [çevrimiçi]. Erişim adresi: https://izlik.org/JA65DN55NT
ISNAD
Ekmekçi, Aslı. “The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs’ Market Success”. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 27/2 (01 Mart 2015): 181-201. https://izlik.org/JA65DN55NT.
JAMA
1.Ekmekçi A. The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs’ Market Success. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2015;27:181–201.
MLA
Ekmekçi, Aslı. “The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs’ Market Success”. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, c. 27, sy 2, Mart 2015, ss. 181-0, https://izlik.org/JA65DN55NT.
Vancouver
1.Aslı Ekmekçi. The Examination of the Role of Identifying the Factors Influencing Consumer Behaviour in Multinational Markets on the MNCs’ Market Success. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi [Internet]. 01 Mart 2015;27(2):181-20. Erişim adresi: https://izlik.org/JA65DN55NT
