REKLAM ARACI OLARAK ADVERGAMING

Öz

Anahtar Kelimeler

• Yeni Medya, Etkileşim, Etkileşimli Reklamlar, Advergaming

Kaynakça

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8. CHEN, Jane, RINGEL, Mathew, “Can Advergaming be the Future of Interactive Advertising?”, 2001, http://locz.com.br_loczgames_advergames (ULşLP Tarihi (20.04.2010).

9. COOLEY, Tracy, “Interactive Communication:Public Relations on the Web”, Public Relations Quarterly, 44(2), 1999, ss.41-42.
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19. http://en.wikipedia.org/wiki/Advergaming (ULşLP 7DULKL
20. KARAÇOR, Süleyman, 5HNODP İOHWLşLPL, Konya, Çizgi Kitabevi, 2007.
21. KORKMAZ, Sezer, (6(5 =HOLKD g=7h5. 6HYJL $\şH ,ù,1 ) %DKDU Pazarlama:Kavramlar-İONHOHU-Kararlar, Ankara, Siyasal Kitabevi, 2009.
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30. POSTER, Mark, The Second Media Age, Cambridge, Polity Press, 1995.
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32. SAATCHI, Maurice, “The Strange Death of Modern Advertising”, Financial Times, Haziran 22, 2006, s.17.
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38. YANG, Chung-Chuan, “An Exploratory Study of the Effectiveness of Interactive Advertisements on the Internet”, Journal of Marketing Communications, 3(2), 1999, ss.61-85. 5HNODP 2UWDPı 2ODUDN 9LUWLN 2\XQODU YH $GYHUJDPLQJ .DYUDPı´ Yeni İOHWLşLP 2UWDPODUı YH (WNLOHşLP 8OXVODUDUDVı .RQIHUDQVı %LOGLULOHU .LWDEı İVWDQEXO 0DUPDUD hQLYHUVLWHVL - .DVıP 006, ss.593-605. Marmara Üniversitesi Sosyal Bilimler Enstitüsü Öneri Dergisi, 28, 2006, ss.317-326. Stratejik Rol”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW