REKLAM ARACI OLARAK ADVERGAMING

Yıl 2010, Cilt: 29 Sayı: 2, 455 - 478, 27.03.2015

Betül Özkaya

Anahtar Kelimeler

Yeni Medya, Etkileşim, Etkileşimli Reklamlar, Advergaming

Kaynakça

• $/781%$ù +VH\LQ ³<HQL 0HG\D YH İQWHUDNWLI 5HNODPFıOıN´ Kurgu Dergisi,18, 2001, ss.369-384.
• $/781%$ù +VH\LQ ³<HQL İQWHUDNWLI 0HG\D YH 5HNODPFıOığD (WNLVL´ %LOLşLP =LUYHVL 7%' %LOLşLP .XUXOWD\ı $VNHUL 0]H YH /WIL .ıUGDU -7 (\OO İVWDQEXO www.turk.internet.com, (01.05.2003).
• ATABEK, Ümit, İOHWLşLP YH 7HNQRORML <HQL 2ODQDNODU-Yeni Sorunlar, Ankara, 6HoNLQ <D\ıQFıOıN 6DQ YH 7LF $ ù
• $7$%(. hPLW ³İOHWLşLP 7HNQRORMLOHUL YH <HUHO 0HG\D İoLQ 2ODQDNODU´ $ODQNXş Sevda (Ed), <HQL İOHWLşLP 7HNQRORMLOHUL YH 0HG\D İVWDQEXO ,36 İOHWLşLP 9DNIı <D\ıQODUı VV -90.
• BABACA1 (\OLQ ³<HQL İOHWLşLP 7HNQRORMLOHUL YH 5HNODP´ Dijital Platform ve İOHWLşLP, 'HU %HULO $NıQFı 9XUDO İ]PLU (JH hQLYHUVLWHVL <D\ıQODUı İOHWLşLP )DNOWHVL <D\ıQ 1R VV -220.
• BARUH, Lemi, YÜKSEL, Müberra, “Parlak Bir Ekran ve Üzerindeki Parmak İ]OHUL´ 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH
• %$58+ /HPL .,5*,= $\oD ³)ıUVDWODU $ğı 6RV\DO 0HG\DGD 0DUND İOHWLşLPL YH Viral Pazarlama”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH
• CHEN, Jane, RINGEL, Mathew, “Can Advergaming be the Future of Interactive Advertising?”, 2001, http://locz.com.br_loczgames_advergames (ULşLP Tarihi (20.04.2010).
• COOLEY, Tracy, “Interactive Communication:Public Relations on the Web”, Public Relations Quarterly, 44(2), 1999, ss.41-42.
• ELDEN, Müge, ULUKÖK, Özkan, YEYGEL, Sinem, ùLPGL 5HNODPODU İVWDQEXO İOHWLşLP <D\ıQODUı
• ELDEN, Müge, 5HNODP YH 5HNODPFıOıN İVWDQEXO 6D\ <D\ıQODUı
• (/'(1 0JH ³5HNODPFıOığıQ <HQL <] İQWHUQHW 5HNODPFıOığı”, 5HNODPıQ 7RSOXPVDO <DQVıPDODUı YH <HQL 5HNODP %LoLPOHUL 'HU ùDKLQGH <DYX] İVWDQEXO hWRS\D <D\ıQODUı VV -159.
• (/'(1İ= /HYHQW ³İNLQFL 0HG\D dDğıQGD (WNLOHşLPLQ 5RO YH :HE ´ İNLQFL 0HG\D dDğıQGD İQWHUQHW 'HU )LOL] $\GRğDQ - $\şHQ $N\] İVWDQEXO $OID <D\ıQODUı VV -32.
• GERAY, Haluk, İOHWLşLP YH 7HNQRORML 8OXVODUDUDVı %LULNLP ']HQLQGH <HQL 0HG\D 3ROLWLNDODUı $QNDUD hWRS\D <D\ıQHYL
• *h1 )XQGD 6DYDş %WQOHşLN 3D]DUODPD İOHWLşLPLQGH (OHNWURQLN 5HNODPFıOıN ve UygulamalaUı İVWDQEXO 7P 2IVHW 0DWEDDFıOıN /WG ùWL
• *h1(< =H\QHS ³İQWHUDNWLI 5HNODP 8\JXODPDODUıQGDQ %DQW 5HNODPODUıQ $QDOL]L 7HOVLP %DQW 5HNODPODUı gUQHNOHUL´ Galatasaray Üniversitesi İOHWLşLP )DNOWHVL 'HUJLVL, 2005, ss.133-152.
• GÜLSOY, Tanses, ReklaP 7HULPOHUL YH .DYUDPODUı 6|]Oğ İVWDQEXO $GDP
• *h= +DQLIH ³(WNLOHşLPOL 3D]DUODPD YH <HQL 0HG\D $UD\ışODUıQGD <HQL %LU Mecra:Advergaming”, <HQL İOHWLşLP 2UWDPODUı YH (WNLOHşLP 8OXVODUDUDVı .RQIHUDQVı %LOGLULOHU .LWDEı İVWDQEXO Marmara Üniversitesi, 1- .DVıP VV -475.
• http://en.wikipedia.org/wiki/Advergaming (ULşLP 7DULKL
• KARAÇOR, Süleyman, 5HNODP İOHWLşLPL, Konya, Çizgi Kitabevi, 2007.
• KORKMAZ, Sezer, (6(5 =HOLKD g=7h5. 6HYJL $\şH ,ù,1 ) %DKDU Pazarlama:Kavramlar-İONHOHU-Kararlar, Ankara, Siyasal Kitabevi, 2009.
• (5$/ 3ıQDU 6HGHQ ³+DEHUOHUH .OLNOHGLQL] İQWHUQHW 2UWDPıQGD İoHULN <|QHWLPL ve Habercilik”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3Dzarlama, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH
• İ6dİ 6HPD ³<HQL 0HG\D .XOODQıPıQıQ 2UJDQL]DV\RQ <DSıVı h]HULQGHNL (WNLVL´ .LWDEı İVWDQEXO 0DUPDUD hQLYHUVLWHVL - .DVıP VV -137.
• '$%$ù, <DYX] Postmodern Pazarlama İVWDQEXO .DSLWDO 0HG\D $ ù
• '$%$ù, <DYX] ³3D]DUODPD İOHWLşLPLQGH <HQL <|QHOLPOHU <HQL 8\JXODPDODU´ 3D]DUODPD http://www.siyasaliletisim.org/dr-bahadr-kaleaas/prof-dr-yavuz- odaba/198-pazarlama-letiiminde-yeni-yoenelimler-yeni- uygulamalar.html (ULşLP 7DULKL 3(21), 2007,
• ÖZEN, Duygu, “Advergame”,
• http://www.pazarlamadunyasi.com/Desktopdefault.aspx?tabid=195&ItemId=2 94&Rtabid=194 (ULşLP 7DULKL
• g=0(1 ùXOH $ğ (NRQRPLVLQGH <HQL 7LFDUHW <ROX (-Ticaret, İVWDQEXO İVWDQEXO %LOJL hQLYHUVLWHVL <D\ıQODUı
• /$7 İVPDLO +DNNı ³<HQL İOHWLşLP 2UWDPı <HQL %LU 0HG\D´ 'HğLşHQ İOHWLşLP OUWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - Müberra Yüksel, İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH <DSıPFıOıN 7LF $ ù VV - 36.
• POSTER, Mark, The Second Media Age, Cambridge, Polity Press, 1995.
• h6.h//h2ö/8 $OL Türkçe Sözlük İVWDQEXO 'RğDQ .LWDSoıOıN $ ù
• SAATCHI, Maurice, “The Strange Death of Modern Advertising”, Financial Times, Haziran 22, 2006, s.17.
• ù(1(5 %DKDU ³0HOH] %LU İOHWLşLP .DQDOı :HE´ Her Yönüyle Pazarlama İOHWLşLPL İVWDQEXO 0HGLD&DW <D\ıQODUı VV -143.
• TO681 1XUKDQ %DEU ³(WNLOHşLP %R\XWX\OD <HQL 0HG\D´ 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - Müberra Yüksel, İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH <DSıPFıOıN 7LF $ ù VV - 52.
• TOSUN, Nurhan Babür, İOHWLşLP 7HPHOOL 0DUND Yönetimi İVWDQEXO %HWD %DVıP
• g5(1/İ 1XUFDQ %LOLşLP 7HNQRORMLOHUL 7HPHOLQGH +DEHU 0HG\DVıQıQ <HQLGHQ %LoLPOHQLşL <HQL 0HG\D <HQL İOHWLşLP 2UWDPı, Ankara, Bilim ve Sanat
• h5.0(1 0HOLV 7g=*( (OLI ³*HOHFHğLQ gQF 0HFUDVı 0RELO 3D]DUODPD Ekran”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH 3D]DUODPD YH İOHWLşLP .OWU 'HUJLVL, 3, 2009, ss.18-21.
• YANG, Chung-Chuan, “An Exploratory Study of the Effectiveness of Interactive Advertisements on the Internet”, Journal of Marketing Communications, 3(2), 1999, ss.61-85. 5HNODP 2UWDPı 2ODUDN 9LUWLN 2\XQODU YH $GYHUJDPLQJ .DYUDPı´ Yeni İOHWLşLP 2UWDPODUı YH (WNLOHşLP 8OXVODUDUDVı .RQIHUDQVı %LOGLULOHU .LWDEı İVWDQEXO 0DUPDUD hQLYHUVLWHVL - .DVıP 006, ss.593-605. Marmara Üniversitesi Sosyal Bilimler Enstitüsü Öneri Dergisi, 28, 2006, ss.317-326. Stratejik Rol”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH