-

Öz

Extant research has yielded conflicting results regarding the relationship between adoption of green supply chain management practices and competitive advantage. The purpose of this paper is to further investigate this relationship by examining the case of green reverse logistics. Through the lens of diffusion of innovation and resourceadvantage theory, the authors examine whether or not consumers perceive products made via GRL practices to be equivalent to brand-new products in terms of quality. Asurvey method is used to gather data from a diverse sample of 533 participants. Data are analyzed via ANOVA to test the hypotheses

Anahtar Kelimeler

• Supply chain management, reverse logistics, green logistics, diffusion of innovation

Yeşil Yayılım Tedarik Zinciri Yönetimi / Diffusion of Green Supply Chain Management

Öz

Bu çalışmada Yeşil Tedarik Zinciri Yönetiminin benimsenmesi, uygulamaları ve rekabetçi üstünlük arasındaki ilişkilerin sonucunda ortaya çıkan bir takım uyuşmazlıklar ortaya konulmuştur. Çalışmada yeşil ters lojistik durumu çalışılarak yukarıdaki ilişkinin ileri düzeyde araştırılması amaçlanmıştır. Yazarlar, yenilikçilik ve kaynak üstünlüğü teorisine odaklanmak suretiyle tüketicilerin yeşil ters lojistik ürünlerinden algıladıkları kalite ile yeni ürünlerin kaliteleri hakkındaki algılarının eşit olup olmadığını incelemişlerdir. Anket yöntemiyle gerçekleştirilen çalışmada 553 katılımcıyla yapılan görüşmelerden elde edilen veriler kullanılmıştır. Hipotez testleri, verilerin ANOVA ile analiz edilmesi suretiyle gerçekleştirilmiştir.

Anahtar Kelimeler: Tedarik zinciri yönetimi, ters lojistik, yeşil lojistik, yenilik yayılımı.

Anahtar Kelimeler

• Tedarik zinciri yönetimi, ters lojistik, yeşil lojistik, yenilik yayılımı

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