Yapay zekâ, dijital propaganda ve bilgi operasyonları kesişiminde ABD-Çin rekabeti: ‘look what you taxed us through’ klibine yönelik bir örnek olay incelemesi

Öz

Propaganda ve bilgi operasyonu gibi stratejik iletişimin altındaki tekniklerin, yapay zekâ kapasitesiyle dönüşümü incelenmeye değerdir. Yapay zekâ, çoklu krizlerin yarattığı rekabet ve belirsizlik ortamında aktörlere kamuoyunu yönlendirmek üzere yeni imkânlar sunmaktadır. Çin’in, resmî yayın organı CGTN’den yayımlanan ve yapay zekâyla üretilen “Look What You Taxed Us Through” klibiyle siyasi, ekonomik ve teknolojik rekabet içerisinde bulunduğu Amerika Birleşik Devletleri’ni hedef alması araştırmada örnek olay olarak belirlenmiştir. Araştırma, yapay zekâ tabanlı dijital propaganda materyalinin biçim ve içerik açısından kurgusunu, yarattığı algının karakteristiğini tümevarımcı içerik analizi ile keşfetmektedir. Araştırma kapsamında yapay zekâ destekli üretilen klip ve bu klibi konu alan haber metinleri analiz edilmiştir. Amerikan kamuoyuna, yine Amerikalı perspektifiyle mesaj geliştiren video, karanlık mizah, sarkazm ve kültürel angajman gibi unsurları kullanmaktadır. Haber metinlerinin bileşenleri ve yapay zekâ destekli klibin Amerika Birleşik Devletleri-Çin rekabeti noktasında nasıl konumlandırıldığına yönelik önemli ipuçları sunan bulgular, Çin’in yapay zekâ alanındaki rekabeti yapay zekâ tabanlı stratejilerle bilgi ekosistemine taşıdığını göstermektedir.

Anahtar Kelimeler

• dijital propaganda
• bilgi operasyonları
• yapay zeka

Etik Beyan

Bu çalışma “XIII International Scientific Conference “Space, Society, Politics - Digital Technologies and the New World Order” (26-27 June, 2025 / Ivane Javakhishvili Tbilisi StateUniversity)” kongresinde sunulan “How New Strategic Communication Tactics are Reflected in the Media in the Context of China-US Competition: The Case Of Generative AI Based ‘Look What You Taxed Us Through’ Video” başlıklı bildirinin literatür ve örneklem yönünden geliştirilmiş bir versiyonudur.

USA-China competition at the intersection of artificial intelligence, digital propaganda and information operations: A case study of the ‘look what you taxed us through’ clip

Öz

The transformation of techniques under strategic communication, such as propaganda and information operations, through artificial intelligence (AI) capabilities is worth examining. AI offers actors new opportunities to influence public opinion in the competitive and uncertain environment created by poly-crises. China targeting of the United States, with which it is engaged in political, economic, and technological competition, through the AI-generated clip “Look What You Taxed Us Through” published by its official media channel CGTN, has been identified as a case study in the research. The study explores the form and content of AI-based digital propaganda material and the characteristics of the perception it creates through inductive content analysis. Within the scope of the research, the clip produced with AI-assisted form and news texts covering this clip were analyzed. The video, which develops its message for the American public from an American perspective, uses elements such as dark humor, sarcasm, and cultural engagement. The findings, which provide important clues about the components of the news texts and how the AI-supported clip is positioned in terms of United States of America - China competition, show that China is bringing the competition in the field of artificial intelligence into the information ecosystem with AI-based strategies.

Anahtar Kelimeler

• digital propaganda
• information operations
• artificial intelligence

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