SEYAHAT MOTİVASYONLARINA İLİŞKİN BİR YAZIN İNCELEMESİ

Öz

Bu çalışmada, 1970’lerden bu yana turist davranışlarını açıklamada yararlanılan seyahat motivasyonlarına yönelik teoriler gözden geçirilmiş, itici ve çekici faktörler üzerine yapılan 42 görgül araştırma; amaç, yöntem ve sonuçlarıyla incelenmiştir. Elde edilen bulgular, yapılan araştırmalarda içerik ve yöntem açısından bir tekdüzelik olduğuna işaret etmektedir. Buna göre, araştırmalarda bir örüntü ortaya çıkmaktadır: nicel araştırma deseni benimsenmekte, faktör analizine başvurulmakta ve yinelenen itici ve çekici faktörler elde edilmektedir. Bu durum, ilgili yazında bir çeşitlenmeye ihtiyaç olduğunu göstermektedir. Araştırmacıların farklı araştırma desenleriyle ve değişkenlerle yordayıcı ve doğrulayıcı modellere yönelmeleri yöntemsel tekdüzeliği aşmada katkı sağlayacaktır. Koşut olarak, yerel ve kültürel bağlamı öncelemenin ve kültürel mesafe konusundaki yazına başvurmanın itici ve çekici faktörler yazınını zenginleştireceği düşünülmektedir.

Anahtar Kelimeler

• Motivasyon,Seyahat Motivasyonu,İtici ve Çekici faktörler,İtme ve Çekme Kuramı

Kaynakça

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