Etiik girişimciliğin oyunlaştırılması: İslami finansta yapay zekanın rolü

Yıl 2024, Cilt: 14 Sayı: 3, 1741 - 1752, 29.09.2024

Huseyin Ergun

https://doi.org/10.30783/nevsosbilen.1525559

Öz

Oyunlaştırma, girişimcilik ve İslami Finansın bir araya gelmesi ile daha kapsayıcı ve sürdürülebilir ekonomik bir ekosistem için önemli fırsatları bünyesinde barındırmaktadır. Bu çalışma, oyunlaştırma, girişimcilik ve İslami finansın kesişimini ve yapay zekanın (YZ) bu dönüşümdeki rolünü incelemektedir. Oyunlaştırma, girişimcilik faaliyetlerini yaratıcı, motive edici ve problem çözme yeteneklerini artırarak daha sürükleyici ve etkileyici hale getirir. Zorluklar, ödüller ve geri bildirimler gibi teknikler, girişimcilerin engelleri aşmasını ve hedeflerine verimli bir şekilde ulaşmasını sağlar. İslami finansın temel ilkeleri etik ve adil finansal işlemlerin önemini vurgulayarak, girişimcilik ile birlikte oyunlaştırma için fırsatlar sunar. Oyunlaştırma, Şeriat uyumlu ürünler ve hizmetler ile girişimcileri etkileşime geçirir, finansal kapsayıcılığı teşvik eder ve İslami finansın temel kontlarını interaktif simülasyonlar ve platformlar aracılığıyla anlaşılmasını sağlar. Oyunlaştırma, girişimcilik, İslami finans ve teknolojik girişimciliğin yapay zeka desteğiyle sinerjik etkileşimi, daha kapsayıcı, etik ve sürdürülebilir bir ekonomik ekosistem yaratma potansiyeline sahiptir. Finans sektörü evrilirken, oyunlaştırma girişimcilerin karmaşıklıkları yönetmesini, sosyal etki yaratmasını ve dijital ekonomide yeni fırsatlar keşfetmesini sağlar.

Anahtar Kelimeler

Oyunlaştırma, İslami Finans, Girişimcilik, Yapay Zeka (YZ)

Gamifying Ethical Entrepreneurship: The Role of AI in Islamic Finance

Öz

The convergence of gamification, entrepreneurship, and Islamic finance offers a unique opportunity to foster an inclusive and sustainable economic ecosystem. This study explores the synergies between these domains and the role of artificial intelligence (AI) in driving this transformation. Gamification enhances entrepreneurial endeavours by creating immersive and engaging experiences that stimulate creativity, motivation, and problem-solving abilities. Techniques such as challenges, rewards, and feedback motivate entrepreneurs to overcome obstacles and achieve their goals efficiently. Islamic finance, emphasizing ethical and fair financial transactions, complements gamification in entrepreneurship. Gamification engages entrepreneurs with Sharia-compliant products and services, promoting financial inclusion and understanding of Islamic finance concepts through interactive simulations and platforms. The synergistic interplay of gamification, entrepreneurship, Islamic finance, and technopreneurship, supported by AI, promises to create a more inclusive, ethical, and sustainable economic landscape. As the financial industry evolves, gamification empowers entrepreneurs to navigate complexities, create social impact, and uncover new opportunities in the digital economy.

Anahtar Kelimeler

Gamification, Islamic Finance, Entreprenuership, AI(Artificial Intellgence)

Kaynakça

• Antonaci, Alessandra; Dagnino, Francesca Maria; Ott, Michela; Bellotti, Francesco; Berta, Riccardo; Gloria, Alessandro de et al. (2015): A Gamified Collaborative Course in Entrepreneurship: Focus on Objectives and Tools. In Computers in Human Behavior 51, pp. 1276–1283. DOI: 10.1016/j.chb.2014.11.082.
• Aries, Aries; Vional, Vional; Saraswati, Listya Ayu; Wijaya, Liana; Ikhsan, Ridho Bramulya (2020): Gamification in learning process and its impact on entrepreneurial intention. In 10.5267/j.msl, pp. 763–768. DOI: 10.5267/j.msl.2019.10.021.
• Bitrián, Paula; Buil, Isabel; Catalán, Sara (2021): Making Finance Fun: The Gamification of Personal Financial Management Apps. In IJBM 39 (7), pp. 1310–1332. DOI: 10.1108/IJBM-02-2021-0074.
• Bizzi, Lorenzo (2023): Why to gamify performance management? Consequences of user engagement in gamification. In Information & Management 60 (3), p. 103762. DOI: 10.1016/j.im.2023.103762.
• Breuer, Henning; Bessant, J. R.; Gudiksen, Sune (2022): Gamification for innovators and entrepreneurs. Using games to drive innovation and facilitate learning. Berlin, Boston: De Gruyter.
• Chen, Yu; Albert, Leslie Jordan; Jensen, Scott (2022): Innovation farm: Teaching artificial intelligence through gamified social entrepreneurship in an introductory MIS course*. In Decision Sci J Innov Edu 20 (1), pp. 43–56. DOI: 10.1111/dsji.12253.
• Gazali, Haneffa Muchlis; Jumadi, Junisa; Ramlan, Noor Rasyidah; Rahmat, Abd Normaisarah; Uzair, Siti Nor, Hazilawati Mohd; Mohid, Amira Norliyana (2020): Application of Artificial Intelligence (AI) in Islamic Investments. In Journal of Islamic Finance, IIUM Institute of Islamic Banking and Finance 9 (2).
• Golrang, Hoda; Safari, Ehram (2021): Applying Gamification Design to a Donation-Based Crowdfunding Platform for Improving User Engagement. In Entertainment Computing 38, p. 100425. DOI: 10.1016/j.entcom.2021.100425.
• Hamza, Ibrahim; Sarolta, Tovölgyi; Shatila, Khodor (2022): The Effect of Gamification on Employee Behavior: The Mediating Effects of Culture and Engagement. In Journal of Asian Finance, Economics and Business 9 (5), pp. 213–224. DOI: 10.13106/jafeb.2022.vol9.no5.0213.
• Kaoud, Menatalla; ElBolok, Mostafa (2023): Organizational learning via gamification for employer brand management. In DLO 37 (5), pp. 14–17. DOI: 10.1108/DLO-10-2022-0203.
• Khan, Shahnawaz; Rabbani, Mustafa Raza (2021): Artificial Intelligence and NLP -Based Chatbot for Islamic Banking and Finance. In International Journal of Information Retrieval Research 11 (3), pp. 65–77. DOI: 10.4018/IJIRR.2021070105.
• Korn, Oliver; Schmidt, Albrecht (2015): Gamification of Business Processes: Re-designing Work in Production and Service Industry. In Procedia Manufacturing 3, pp. 3424–3431. DOI: 10.1016/j.promfg.2015.07.616.
• Lai, Karen P.Y.; Langley, Paul (2023): Playful finance: Gamification and intermediation in FinTech economies. In Geoforum, p. 103848. DOI: 10.1016/j.geoforum.2023.103848.
• Pal, Abhinav; Indapurkar, Kavita; Gupta, Kriti Priya (2021): Gamification of Financial Applications and Financial Behavior of Young Investors. In YC 22 (3), pp. 503–519. DOI: 10.1108/YC-10-2020-1240.
• Qian, Tyreal Yizhou; Yu, Bo; Matz, Robbie; Luo, Lei; Xu, Chenglong (2023): Gamification for Consumer Loyalty: An Exploration of Unobserved Heterogeneity in Gamified e-sports Social Live Streaming. In Telematics and Informatics 85, p. 102062. DOI: 10.1016/j.tele.2023.102062.
• Rabbani, M. R.; Lutfi, A.; Ashraf, M. A.; Nawaz, N.; Ahmad Watto, W. (2023): Role of Artificial Intelligence in Moderating the Innovative Financial Process of the Banking Sector: A Research Based on Structural Equation Modeling. In Front. Environ. Sci. 10, Article 978691. DOI: 10.3389/fenvs.2022.978691.
• Ruiz-Alba, José L.; Soares, Anabela; Rodríguez-Molina, Miguel Angel; Banoun, Arnaud (2019): Gamification and entrepreneurial intentions. In JSBED 26 (5), pp. 661–683. DOI: 10.1108/JSBED-09-2018-0266.
• Saputra, Arief Dwi; Rahmatia, Alfina (2021): Gamification Model as a Business Strategy for MSMEs in Indonesia. In JASF 4 (1), pp. 91–107. DOI: 10.33005/jasf.v4i1.162.
• Sarac, Mehmet; Hassan, Mohammed Kabir (2020): Islamic Perspective for Sustainable Financial System. [S.l.]: Istanbul University Press (Islamic Perspective for Sustainable Financial System). van der Heide, Arjen; Želinský, Dominik (2021): ‘Level up Your Money Game’: An Analysis of Gamification Discourse in Financial Services. In Journal of Cultural Economy 14 (6), pp. 711–731. DOI: 10.1080/17530350.2021.1882537.
• Wünderlich, Nancy V.; Gustafsson, Anders; Hamari, Juho; Parvinen, Petri; Haff, André (2020): The great game of business: Advancing knowledge on gamification in business contexts. In Journal of Business Research 106, pp. 273–276. DOI: 10.1016/j.jbusres.2019.10.062.
• Xin, Baogui; Ma, Xiaohong (2023): Gamifying Online Entrepreneurship Education and Digital Entrepreneurial Intentions: An empirical Study. In Entertainment Computing 46, p. 100552. DOI: 10.1016/j.entcom.2023.100552.