MANAGING A RETAIL FASHION PRODUCT WITH RFID-ENABLED INVENTORY VISIBILITY

Yıl 2019, Cilt: 8 Sayı: 2, 796 - 809, 31.07.2019

Özgen Karaer

https://doi.org/10.28948/ngumuh.598174

Öz

   One of the main promises of Radio Frequency Identification Technology
(RFID) is reduction in inventory record inaccuracy at retail stores, and thus
to help achieve inventory visibility in the system. In this paper, we investigate
the impact of RFID-enabled inventory visibility for a retailer that sells
fashion merchandise, such as trendy apparel. Because the retailer already
commits to a total quantity for the item before the season begins, an increase
in sales cannot be expected. Here, we formulate the value of inventory
visibility as an increase in revenue generated from the product. We
characterize the components of this impact and how it changes with respect to
the retailer and product characteristics. We also consider the possibility of
imperfect performance of an enabler technology like RFID, and analyze how it
affects the ROI of the technology.

Anahtar Kelimeler

Retail, inventory, fashion, perishable, imperfect read rate, RFID

Teşekkür

This research was funded in part by METU BAP #BAP-08-11-2012-124. The authors thank seminar participants at the 2014 IFORS Meeting in Barcelona, Spain, 2014 ISIR Symposium in Budapest, Hungary, and ICORES Meeting in Lisbon, Portugal, 2015 for their valuable comments. An earlier version of this work was in proceedings of the ICORES 2015 Conference.

RFID İLE SAĞLANMIŞ ENVANTER GÖRÜNÜRLÜĞÜ İLE MODA PERAKENDE ÜRÜNÜ YÖNETİMİ

Öz

   Radio Frequency Identification (RFID)
teknolojisinin sanayiye sunduğu başlıca değerlerden biri envanter
kayıtlarındaki stokla gerçek envanter durumu arasındaki tutarsızlığı yok
etmesi, bu şekilde de sistemde envanter görünürlüğünün elde edilmesini
sağlamaktır. Bu makalede, hazır giyim gibi moda tarzı ürün satan bir perakendeci
için RFID ile sağlanmış envanter görünürlüğünün etkisi irdelenmiştir. Satış
sezonu başlamadan perakendeci toplam sipariş miktarını sabitlemiş olduğundan
RFID kullanımı satışlarda bir artışa neden olamayacaktır. Bu durumda, erişilen
envanter görünürlüğünün etkisi üründen elde edilen toplam gelirdeki artış
olarak formüle edilmiştir. Bu etkinin bileşenleri tanımlanmıştır ve perakendeci
ve ürün özelliklerine göre etkinin nasıl değiştiği nitelendirilmiştir. Ayrıca
RFID teknolojisinin kusurlu performans göstermesi de göz önüne alınmıştır ve bu
kusurlu performansın teknolojinin getirisine etkisi incelenmiştir.

Anahtar Kelimeler

Perakende, envanter, RFID, moda, ölümlü, kusurlu okuma oranı

Kaynakça

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