AN ANALYSIS OF FOREIGNIZATION STRATEGIES IN THE ENGLISH TRANSLATION OF TURKISH HOTEL WEBSITES
Öz
Tourism is all the economic and cultural activities carried out to attract tourists to a country or region. In today’s world, there are multiple options for vacationing under the concept of tourism. One of the most preferred options is staying in a hotel. Therefore, hotels need to do their promotion and advertising very well to attract both local and foreign tourists. An effective way to do this is for hotels to create a website and translate these websites. Websites have more specific characteristics and are more complex so some strategies are used in the translation process. The essence of the present graduation thesis was to figure out the distributions and use of foreignization strategies utilized in the English translation of Turkish hotel websites. To achieve this aim, 35 hotel websites located in Antalya were analyzed and the taxonomy of foreignization suggested by Venuti (1995) was applied. The most used foreignization strategy was transferring the word as it is and the least used strategy was translating with explanation or paraphrasing. Since the terms of the lodging industry are often transferred or translated literally as they are loanwords, these results are not surprising. It is expected that this study will raise awareness of translation studies in the field of tourism and provide insight to translators about the website translation strategies that will be used in the future.
Anahtar Kelimeler
Website translation, translation strategies, foreignization, hotel websites
Kaynakça
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