Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment

Yıl 2012, Cilt: 1 Sayı: 2, 0 - 0, 25.07.2012

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Öz

Electronic commerce has changed the outlook of traditional business trading behavior. It is now common to see business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer (C2C) commerce on the Internet. Furthermore, deciding the best alternative B2C web site has multi-level and multi-factor features. To tackle this problem, a conceptual framework was proposed. Then, fuzzy sets aided Analytical Hierarchy Process and Similarity to Ideal Solution were used to solve this problem. This paper will help managers to find out the consumers’ expectations from a website while enhancing the capabilities of it.