CORPORATE SOCIAL RESPONSIBILITY AS A COMPETITION INSTRUMENT

Yıl 2011, Cilt: 2 Sayı: 4, 45 - 60, 01.12.2011

Selçuk Balı Mehmet Ozan Cinel

Öz

Although corporate social responsibility concept is not a recent concept of literature, the importance given and interest to this subject is pretty new. Especially at the international business world with the scandals of accounting and finance the trusts of consumers to the managers and corporates were shaken at the end of 1990’s and beginning of 2000’s, as a result of this the interests to “business
morals” and “corporate management” subjects increased and at this process “corporate social responsibility” concept take over more
excessively day by day.

Anahtar Kelimeler

Corporate Social Responsibility, Administrating Success, Business Morals.

BİR REKABET ARACI OLARAK KURUMSAL SOSYAL SORUMLULUK

Öz

Anahtar Kelimeler

Kurumsal Sosyal Sorumluluk, İşletme Başarısı, Ahlakı