Uluslararası Ticarette İşletmeler Arası İlişki Kalitesinin Kavramsallaştırılması ve Tekstil İhracatçıları Üzerine Bir Uygulama

Öz

Bu çalışmanın amacı, işletmelerin karşılıklı alışveriş süreçleri sonucunda ortaya çıkan ilişki kalitesi olgusunu uluslararası ticaret bağlamında yeniden kavramsallaştırmaktır. Yazında, ilişki kalitesinin çeşitli biçimlerde tanımlandığı fakat kavramın uluslararası işlemlere özgü yönüyle yeterince ele alınmadığı görülmektedir. Alandaki mevcut bilgiler ışığında yapılan kavramsal çıkarımlar, görgül bir araştırmayla sınanmıştır. Araştırmanın kapsamı, Türkiye'deki ihracatçı firmaların yurtdışındaki müşterileriyle yürüttükleri ticari ilişkilerdir. Çalışmada, nicel ağırlıklı bir araştırma tasarımı benimsenmiş; veriler, belirlenen örneklem grubundan anket yoluyla toplanmıştır. 165 gözleme dayalı bulgular, uluslararası ticarette ilişki kalitesinin güven, memnuniyet ve ilişkisel öğrenme boyutlarından oluştuğu yaklaşımını desteklemektedir. Çalışmanın, ilgili yazında nadiren rastlanan ilişkisel öğrenme olgusunun uluslararası ticaretteki önemini vurgulaması açısından alana kuramsal katkı sağlayacağı düşünülmektedir.

Anahtar Kelimeler

• Uluslararası Ticaret,İşletmeler Arası İlişkiler,Güven,Memnuniyet,İlişkisel Öğrenme,İlişki Kalitesi

Conceptualizing the Inter-firm Relationship Quality in International Trade and an Application on Textile Exporters

Öz

The purpose of this study is to re-conceptualize the relationship quality that occurs in buyer-seller exchanges within the international trade context. In relevant literature, extensive work has been done to define the relationship quality; however its particular aspects pertaining to international transactions require further examination. This study’s conceptual inferences, which are derived from the current knowledge, have been tested by an empirical research. The scope of the research is the exchanges between exporting firms in Turkey and their customers abroad. In this respect, a quantitative research design is employed and data is collected from the sample group through a survey. Based on 165 observations, the findings support the approach that relationship quality in international trade is composed of trust, satisfaction, and relational learning dimensions. The research makes a theoretical contribution by highlighting the importance of neglected relational learning concept in inter-firm relationship quality research in the context of international exchanges.

Anahtar Kelimeler

• International Trade,Inter-firm Relationships,Trust,Satisfaction,Relational Learning,Relationship Quality

Kaynakça

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