Çevreye Duyarlı Satın Alma Davranışını Belirleyen Etkenler Üzerine Karşılaştırmalı Bir Araştırma

Öz

Bu çalışmanın amacı; tüketiciyi çevreye duyarlı bir ürün satın almaya iten faktörleri ortaya koymaktır. Bu bağlamda, bağımsız değişkenler dindarlık, çevresel değer, bireysel-kolektivist değer ve çevresel duyarlılık olarak belirlenmiştir. Araştırmanın hipotezleri, biri Türkiye'de yaşayan Türk tüketiciler, diğeri ise Türkiye dışında yaşayan yabancı tüketiciler olmak üzere iki ayrı örnek kütle üzerinde test edilmiştir. Araştırma sonuçlarına göre, bireysel-kolektivist değer ve çevresel duyarlılık değişkenleri her iki örnek kütle için de, davranışsal niyetleri etkilemektedir. Çevresel değerlerin yurt içi örnek kütle için davranışsal niyetler üzerinde anlamlı bir etkisi bulunmaktadır. Yurt dışı örnek kütle için ise, anlamlı bir etkisi bulunmamaktadır. Dindarlık yurt dışında yaşayan yabancıların oluşturduğu örnek kütle için, davranışsal niyetleri etkileyen bir değişken iken diğer örnek kütle içinde ise, davranışsal niyetler üzerinde anlamlı bir etkisi bulunmamaktadır

Anahtar Kelimeler

• Dindarlık, Çevresel Değer, Bireysel-Kolektivist Değer, Çevresel Duyarlılık, Çevreye Duyarlı Satın Alma

A Comperative Research on the Determinants of Environmentally-Conscious Consumption

Öz

This study aims to unveil the determinants of environmentally-conscious consumption. Religiousity, environmental value, ındividualisticcollectivistic value and environmental selfefficacy are stated as independent variables that affect the behavioral intentions as dependent variable. The hypothesis are tested with data which were gathered from two distinct samples that one is the habitants live in Turkey and the foreigners outside Turkey. The results show that individualistic-collectivistic value and environmental-self efficacy significantly affect behavioral intentions in both samples. Environmental value does not have a significant effect on behavioral intentions for foreigner's sample while the opposite is through for the other. Moreover, religiosity has a significant effect on behavioral intentions, only for, the foreigner's sample

Anahtar Kelimeler

• Religiosity, Environmetal Value, Individualistic-Collectivistic Value, EnviromentalSelf-Efficacy,Environmentally-Conscious Consumption

Kaynakça

1. Bailey, J.M. and J. Sood (1993), “ The Effect of Religious Affiliation on Consumer Behaviour: A Preliminary Investigation”, Journal of Managerial Issues, 5, pp.328- 352
2. Balderjahn, I. (1988), “Personality Variables and Environmentally Attitudes as Predictors of Ecologically Responsible Consumption Patterns”, Journal of Business Research, Vol.17, pp.51-56
3. Barr, S. (2003), “ Strategies for Sustainability: Citizens and Responsible Environmental Behaviour”, Area, 35(3), pp. 227-240
4. Chan, R.Y.K. (2001), “Determinants of Chinese Consumers Green Purchase Behaviour”, Psychology and Matrketing, 16(4), pp.389-413
5. Crosby, L.A., J.D. Gill and J.R. Taylor (1981), “Consumer Voter Behaviour in the Passage of the Michigan Container Law”, Journal of Marketing, Vol.45, Spring, pp.19-32
6. Delener, N. (1990), “The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions”, Journal of Consumer Marketing, Vol.7, No.3, pp.27-38
7. Dembowski, S. and S.H. Lloyd (1994), “The Environmental Value-Attitude-System Model: A Framework to Guide the Understanding of Environmentally-Concious Behaviour”, Journal of Marketing Management, 10, pp. 593-603
8. Donahue, M.J. (1985), “Intrinsic and Extrinsic Religiousness: Review and Meta Analysis” Journal of Personality and Social Psychology, Vol.48, No.2, pp.400-419

9. Eckberg, D.L. and T.J. Blocker (1989a), “Varieties of Religious İnvolvement and Environmental Concerns”, Journal for the Scientific Study of Religion, 28(4), pp.509-517
10. Eckberg, D.L. and T.J. Blocker (1989b), “Environmental Issues as Women’s Issues: General Concerns and Local Hazards”, Social Science Quarterly, 70(3), pp.586-593
11. Ellen, P.S., J.L. Weiner and C.C. Walgren (1991), “The Role of Perceived Consumer Effectiveness in Motivating Environmentally Concious Behaviours”, Journal of Public Policy and Marketing, 10(2), pp.102-117
12. Gregory, G.D., J.M. Munch and M. Peterson (2002), “Attitude Functions in Consumer Research: Comparing Value-Attitude Relations in Individualistic and Collectivistic Cultures”, Journal of Business Research, Vol.55, pp.933-942
13. Groot, J.I.M. and L. Steg (2009), “ Mean or Green: Which Values Can Promote Stable Pro-environmental Behaviour?”, Conservation Letters, 2, pp.61-66
14. Guagnano, G.A., P.C. Stern and T. Dietz (1995), “Influences on Attitude-Behaviour Relationships. A Natural Experiment With Curbside Recycling” Environment and Behaviour, 27(5), pp.699-718
15. Hair, J.F., R.E. Anderson, R.L. Tatham and W.C. Black, Multivariate Data Analysis, Prentice Hall, 2006, NewJersey
16. Hofstede, G. (1980), “Motivation, Leadership and Organizations: Do American Theories Apply Abroad?”, Organizational Dynamics, Vol.9, Issue1, pp.42-63
17. Hofstede, G. (1981), “Culture and Organizations” International Studies of Management and Organization, Vol.X, No.1, pp.15-41
18. Hofstede, G. (1994), “Management Scientists are Human”, Management Science, Vol.40, No.1, pp.4-13
19. Kaiser, F.G., W.Sybille and F. Urs (1999), “Environmental Attitude and Ecological Behaviour”, Journal of Environmental Psychology, 19, pp.1-9
20. Kanagy, C. and F. Willits (1993), “A Greening of Religion? Some Evidence from a Pennsylvannia Sample”, Social Science Quarterly, 74(3), pp.674-683
21. Kim, Y. (2002), “The Impact of Personel Value Structures on Consumer Proenvironmental Attitudes, Behaviour and Consumerism: A Cross-Cultural Study”, A Dissertation, Michigan State University
22. Kim, Y. and S.M. Choi (2005), “Antecedents of Green Purchase Behaviour: An Examination of Collectivism, Environmental Concern, and Perceived Consumer Effectiveness”, Advances in Consumer Research, Vol.32, pp.592-599
23. Kinnear, T.C., J.R. Taylor and S.A. Ahmed (1974), “Ecologically Concerned Consumers: Who Are They?”, Journal of Marketing, Vol. 38, April, pp.20-24
24. Kinnear, T.C., J.R. Taylor and A.A. Sadrudin (1974), “Ecologically concerned consumers: Who are they?”, Journal of Marketing, 38, pp. 20-24
25. Kirman, M.A. (2004), Din Sosyolojisi Terimleri Sözlüğü, İstanbul, Rağbet Yayınları
26. Kotler, P.G. and J.S. Armstrong (1999), Principles of Marketing, 2nd European Edition, Prentice Hall Europe
27. LaBarbera, P. (1987), “Consumer Behaviour and Born Again Christianity”, In: Sheth, J.N. and Hirschman, E. (Eds), Research in Consumer Behaviour, Vol.2, pp.193-222
28. Laroche, M., J. Bergeron, M.A. Tomiuk and G.B. Forleo (2002), “Cultural Differences in Environmental Knowledge Attitudes and Behaviours of Canadian Consumers”, Canadian Journal of Administrative Science, Vol.19, No.3, pp.267- 283
29. Leung, C. and J. Rice (2002), “Comparison of Chinese-Australian and Anglo_Australian Environmental Attitudes and Behaviour”, Social Behaviour and Personality, Vol.30(3), pp.251-262
30. Ling-Yee L. (1997), “Effect of Collectivist Orientation and Ecological Attitude on Actual Environmental Commitment: The Moderating Role of Consumer Demographics and Product Involvement”, Journal of International Consumer Marketing, 9(4), pp.31-53
31. Nakip, M., Pazarlama Araştırmaları Teknikler ve (SPSS Destekli) Uygulamalar, Seçkin Yayınevi, 2006, Ankara
32. Oliver, J. D., Increasing the Adoption of Environmentally Friendly Products: Who Are The Non-adapters and What Will Get Them to Buy Green? A Dissertation, University of Rhode Island, 2007, USA
33. Roberts, J.A. (1996), “Green Consumers in the 1990’s: Profile and Implications for Advertising”, Journal of Business Research, 36, pp.217-231
34. Sherkat, D.E. and C.G. Ellison (2007), “Structuring the Religion-Environment Connection: Identifying Religious Influences on Environmental Concern and Activism”, 46(1), pp.71-85
35. Schwepker, C.H. Jr. and T.B. Cornwell (1991), “An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically-Packaged Products”, Journal of Public Policy and Marketing, Vol.10, No.2, pp.77-101
36. Stern P.C., T. Dietz and L. Kalof (1993), “Value Orientations, Gender and Environmental Concern” Environment and Behaviour, 25, pp.322-348
37. Stern P.C. and T. Dietz (1994), “The Value Bases of Environmental Concern”, J. Soc. Issues, 50, pp.65-84
38. Tilikidou, I. and A. Delistavrou (2001), “Utilisation of Selected Demographics and Psychographics ın Understanding Recycling Behaviour: A Focus on Materialism”, GMI, pp.34
39. Weiner, J.L. and T.A. Doescher (1991), “A Framework for Promoting Cooperation”, Journal of Marketing, 55(2), pp. 38-47
40. Wilkes, R.E., J.J. Burnett and R.D. Howell (1986), “On The Meaning and Measurement of Religiousity in Consumer Research”, Journal of the Academy of Marketing Science, Vol.14, No.1, Spring, pp.47-56
41. Yam-Tang, E. and R. Chan (1998), “Purchasing Behaviours and Perceptions of Environmentally Harmfull Products”, Marketing Intelligence and Planning, 16/6, pp.356-362