Psikoloji ve İktisadın Birleşimi Olarak, Davranış‐ sal İktisat

Öz

Bu çalışmada psikoloji ve iktisat arasındaki etkileşim ile ilgili literatür incelenmiştir. Her iki disiplin arasındaki ilişki, bilim tarihinin tekrarla‐ nan konusu olup, son zamanlarda iki alan arasındaki etkileşim iktisatçıların psikoloji bili‐ minden yararlanmaları üzerine yeniden gündeme gelmiştir. Böylece önceleri neoklasik teorinin iktisat yazınında hakimiyetini arttırmasıyla, psikolojik faktörleri göz ardı eden ve insanı sadece akılcı kararlar alan rasyonel varlıklar olarak ele alan modellerin yapısı, değişmeye başlamıştır. Bu çerçevede, disiplinler arası çalışma alanı olarak davranışsal iktisat ortaya çıkmış ve son dönemlerde hızla gelişmiştir. Bu çalışmada iktisat‐psikoloji ilişkisinin tarihsel geçmişi ile iktisat ve psikoloji ortaklığının kavramsal boyutu incelenmekte ve davranışsal iktisadın yöntemlerine değinilmekte‐ dir.

Anahtar Kelimeler

• Psikolojik ekonomi, davranışsal iktisat, rasyonellik, iktisat‐psikoloji ilişkisi.

Behavioral Economics, as a Combination of Psychology and Economics

Öz

This paper analyzes the literature on the interac‐tion between psychology and economics. The relationship between these two disciplines has been once again on the agenda lately, as econ‐omists have started to use psychological litera‐ture in their work. Previously, with the neoclas‐sical theory being the dominant view in the economics literature, economic models ignored psychological factors and treated human beings as purely rational decision makers. But this has begun to change. Behavioral economics has emerged as an interdisciplinary science and developed quickly in recent years. In this paper conceptual dimension of the collaboration of psychology and economics as well as the histori‐cal relationship between these two disciplines are examined. And then the methodology of behavioral economics is discussed.

Anahtar Kelimeler

• Psychological economics,behavioral economics,rationality,economics‐psychology relationship.

Kaynakça

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