Ne Kadar Hazırız? Nesnelerin İnterneti Teknolojilerinin (IoT) Tüketiciler Tarafından Kabulü

Öz

Bu çalışmanın amacı Nesnelerin İnterneti teknolojilerinin (IoT) tüketiciler tarafından kabulünde önemli olan faktörlerin belirlenmesi ve kabul davranışını açıklayan bir modelin kurulmasıdır. 359 katılımcıdan toplanan veriler kısmi en küçük kareler yapısal eşitlik modellemesi ile test edilmektedir. Buna göre kabul davranışında belirleyici olan davranışsal niyetin %62’si açıklanmaktadır. Bu bağlamda, birçok ilişki mevcut araştırma kapsamında ilk kez tanımlanmış ve literatüre sunulmuştur. Sonuçlar, IoT teknolojilerinin kabulü noktasında tüketici niyet yapısının ne kadar karmaşık olduğunu göstermektedir.

Anahtar Kelimeler

• IoT
• Tüketici Kabulü
• UTAUT 2
• PLS YEM
• Teknoloji Kabulü

How Ready Are We? Acceptance of Internet of Things (IoT) Technologies by Consumers

Öz

The aim of this study is to determine the factors that are important in the acceptance of Internet of Things technologies by consumers and to establish a model that explains the acceptance behavior. With data collected from 359 participants, the model is tested using partial least square structural equation model. Accordingly, 62% of behavioral intention is explained. In this context, some relationships are defined for the first time within the scope of the present study and presented to the literature. Results show how complex the formation of consumer intention is for the adoption of IoT technologies.

Anahtar Kelimeler

• IoT
• Consumer Adoption
• UTAUT 2
• PLS SEM
• Technology Acceptance

Kaynakça

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