The Effect of Crises and The Mediating Role of Involvement in Travel Decisions of Tourists to Destinations

Yıl 2024, Cilt: 19 Sayı: 2, 489 - 510, 01.08.2024

Işıl Cankül , Gökçe Yüksek

https://doi.org/10.17153/oguiibf.1415943

Öz

This research aims to determine the effect of crises and the mediating role of their involvement in the decisions of tourists to travel to destinations. For this purpose, a questionnaire was used as a quantitative data collection technique in the research. Cause and effect relationships between the variables in the theoretical model were tested with the structural equation modeling technique. According to the findings obtained as a result of the analyzes, it has been determined that the crisis has a full mediation effect on the decisions to travel to the destinations. In the scale of the research, it is seen that the participants mostly participate in the pleasure dimension, which is one of the subdimensions of involvement. On the other hand, a statistically significant relationship was found between tourist involvement, crises and purchasing decisions.

Anahtar Kelimeler

Involvement, Tourist involvement, Crisis, Consumer Behavior, Decision to Travel

Turistlerin Destinasyonlara Seyahat Kararlarında Krizlerin Etkisi ve İlgilenimlerinin Aracılık Rolü

Öz

Bu araştırmada turistlerin destinasyonlara seyahat etme kararlarında krizlerin etkisi ve ilgilenimlerinin aracılık rolünün belirlenmesi amaçlanmaktadır. Bu amaç doğrultusunda araştırmada nicel veri toplama tekniği olarak anket kullanılmıştır. Kuramsal modelde yer alan değişkenler arasındaki neden sonuç ilişkileri yapısal eşitlik modellemesi tekniğiyle test edilmiştir. Yapılan analizler sonucunda elde edilen bulgulara göre krizlerin destinasyonlara seyahat etme kararlarında ilgilenimin tam aracılık etkisi olduğu tespit edilmiştir. Araştırmanın ölçeğinde ilgilenimin alt boyutlarından katılımcıların en çok zevk/haz boyutuna katılım gösterdikleri görülmektedir. Diğer taraftan turist ilgilenimi ile krizler ve satın alma kararı arasında da istatistiksel olarak anlamlı bir ilişki bulunmuştur.

Anahtar Kelimeler

İlgilenim, Turist ilgilenimi, Kriz, Tüketici davranışı, Seyahat Etme Kararı

Kaynakça

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