Aile İşletmelerinde Kurumsal Değer Söylemi: TAİDER Üyesi Şirketler Üzerine Nitel Bir Analiz

Yıl 2025, Cilt: 26 Sayı: Özel Sayı, 1960 - 1984, 30.12.2025

Muhammet Hamdi Mücevher , Seda Can

Öz

Bu çalışma, Türkiye’deki aile işletmelerinin kurumsal değer yapılarını analiz etmeyi amaçlamaktadır. Türk Aile İşletmeleri Derneği’ne (TAİDER) üye 51 şirketin web sitelerindeki “Değerler” ifadeleri içerik analizi yöntemi ve tematik kodlama tekniğiyle incelenmiştir. Elde edilen bulgular, kurumsal değerlerin “insan merkezli değerler” ve “kurumsal merkezli değerler” olarak iki ana tema etrafında şekillendiğini göstermiştir. Bu kapsamda insan merkezli değerler insan yönlülük, toplum ve yaşam yönlülük, iş birliği yönlülük temalarından; kurumsal merkezli değerler ise kurumsal başarı yönlülük, kurumsal dönüşüm ve gelişim yönlülük temalarından oluşmaktadır. Bulgular, aile şirketlerinin kurumsal sürdürülebilirliği önemsemesinin yanı sıra sosyal sorumluluğa yönelik iki yönlü bir değer anlayışının olduğunu göstermiştir. Söz konusu araştırma, aile şirketlerinin değer iletişimini anlamak ve bu iletişimin aile şirketlerindeki kurumsallaşma süreçlerindeki rolünü kavrayabilmek adına önemli bir çerçeve sunmaktadır.

Anahtar Kelimeler

Aile , Aile İşletmeleri , Değer

Organizational Value Discourse in Family Businesses: A Qualitative Analysis of TAIDER Member Companies

Öz

This study aims to analyze the institutional value structures of family businesses in Türkiye. The “Values” statements on the websites of 51 companies which are the members of the Turkish Family Business Association (TAIDER) were studied through content analysis and thematic coding. The findings show that corporate values are shaped around two main themes: “human-centered values” and “corporate-centered values.” In this context, human-centered values consist of human orientation, social and life orientation, and collaboration orientation; corporate-centered values consist of corporate success orientation and corporate transformation and development orientation. The findings indicate that, in addition to caring corporate sustainability, family businesses also have a dual value approach oriented toward social responsibility. This research offers an important framework for understanding the value communication of family businesses and for comprehending the role of this communication in their institutionalization processes.

Anahtar Kelimeler

Family , Family Business , Value

Kaynakça

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