From Tradition to Aestheticization: Family Imagery and Cultural Codes on Instagram in Türkiye
Öz
As a foundational social institution, the family plays a central role in identity formation, socialisation, and cultural transmission, while digitalisation transforms these representations and generates new modes of expression. This study analyses 500 public Instagram posts from Türkiye on Eid feasts, Mother’s Day and Father’s Day. Findings reveal three key themes: the visual performance of traditional family structures, the digital aestheticization of nostalgia, and illustrated emotional fatherhood. Instagram emerges as a hybrid cultural arena where tradition is both reproduced and adapted within platform-specific aesthetic and algorithmic logics. By examining how gender roles, cultural codes, and emotional memory are performed and reinterpreted online, the study offers a contemporary digital media perspective for understanding the family in a changing sociocultural context.
Anahtar Kelimeler
Instagram, Family representation, Nostalgia, Gender roles, Cultural codes
Kaynakça
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