Gelenekten Estetikleştirmeye: Instagram’da Türkiye Aile İmgeleri ve Kültürel Kodlar

Yıl 2025, Cilt: 26 Sayı: Özel Sayı, 1834 - 1858, 30.12.2025

Semra Demirdiş

Öz

Aile, toplumsal yapının temel kurumu olarak kimlik inşası, sosyalizasyon ve kültürel aktarımda merkezi bir rol üstlenirken, dijitalleşme bu temsilleri dönüştürerek yeni ifade biçimleri yaratmaktadır. Bu çalışma, Türkiye’de #bayramsofrası, #annelergünü ve #babalargünü etiketleriyle paylaşılan 500 herkese açık Instagram gönderisini içerik analiziyle incelemektedir. Bulgular, üç ana temayı ortaya koymaktadır: geleneksel aile yapılarının görsel performansı, nostaljinin dijital estetikleşmesi ve illüstratif duygusal babalık. Instagram, hem geleneğin yeniden üretildiği hem de platforma özgü estetik ve algoritmik mantıklarla yeniden uyarlandığı hibrit bir kültürel alan olarak işlev görmektedir. Çalışma, toplumsal cinsiyet rolleri, kültürel kodlar ve duygusal hafızanın sosyal medyada nasıl performatif biçimde sergilendiğini ve yeniden yorumlandığını ortaya koyarak aileyi anlamaya yönelik güncel bir dijital medya perspektifi sunmaktadır.

Anahtar Kelimeler

Instagram , Aile temsilleri , Nostalji , Toplumsal cinsiyet rolleri , Kültürel kodlar

From Tradition to Aestheticization: Family Imagery and Cultural Codes on Instagram in Türkiye

Öz

As a foundational social institution, the family plays a central role in identity formation, socialisation, and cultural transmission, while digitalisation transforms these representations and generates new modes of expression. This study analyses 500 public Instagram posts from Türkiye on Eid feasts, Mother’s Day and Father’s Day. Findings reveal three key themes: the visual performance of traditional family structures, the digital aestheticization of nostalgia, and illustrated emotional fatherhood. Instagram emerges as a hybrid cultural arena where tradition is both reproduced and adapted within platform-specific aesthetic and algorithmic logics. By examining how gender roles, cultural codes, and emotional memory are performed and reinterpreted online, the study offers a contemporary digital media perspective for understanding the family in a changing sociocultural context.

Anahtar Kelimeler

Instagram , Family representation , Nostalgia , Gender roles , Cultural codes

Kaynakça

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