Antalya Konaklama İşletmelerinde İnovasyon Odaklılık ve Yeşil İnovasyonun Çevresel Performansa Etkisi: Çoklu Regresyon Analizi ile Değerlendirme

Öz

Bu çalışma, turizm ve konaklama sektöründe yeşil inovasyonun, inovasyon odaklılık ile işletmelerde yaratacağı etkileri çevresel performans kapsamında analiz etmektedir. İşletmeler, karbon salınımına sebep olan fosil yakıt kullanımını azaltarak çevre ve doğa dostu ürün ve hizmetlere geçmesi için bazı teknolojik yeniliklere ihtiyaç duymaktadır. Yeşil inovasyon olarak adlandırılan bu teknolojik değişim de işletmelerin yeniliklere olan yaklaşımları, yeni fikirlere değer verilmesi, bir anlamda inovasyon odaklı olmaları ile daha mümkün olmaktadır. Turizmin en önemli bölgelerinden olan Antalya bölgesinde yer alan pek çok konaklama işletmesi bulunmaktadır. Bu işletmelerin yoğun doğal kaynak ve gıda, plastik gibi kullanımları çevre kirliliği ve doğal kaynakların tahribatına sebep olabilmektedir. Bu yüzden işletmeler yeşil inovasyon uygulamaları ile çevresel performanslarını artırmak zorundadır. Bu çalışmada Antalya bölgesinin en yoğun turizm merkezlerinde 200 konaklama işletme yöneticisi ile anket yapılmıştır. Anket ile işletmelerin inovasyon odaklı olması ve yeşil inovasyon uygulamalarının çevresel performansa nasıl etki ettiği incelenmiştir. Elde edilen veriler ile açımlayıcı ve doğrulayıcı faktör analizleri yapılarak çoklu regresyon analizi ile sonuca varılmaya çalışılmıştır.

Anahtar Kelimeler

• yeşil inovasyon
• inovasyon odaklılık
• çevresel performans
• sürdürülebilir turizm
• Antalya

Innovation Orientation and Green Innovation in Antalya Hotels: A Multiple Regression Approach

Öz

This study analyzes the effects of green innovation in the tourism and accommodation sector on innovation-oriented businesses in terms of environmental performance. Businesses need certain technological innovations to reduce their use of fossil fuels, which cause carbon emissions, and switch to environmentally and nature-friendly products and services. This technological change, referred to as green innovation, is made possible by businesses' approach to innovation, their appreciation of new ideas, and their innovation-oriented mindset. The Antalya region, one of the most important tourism destinations, is home to numerous accommodation businesses. The intensive use of natural resources and food, as well as plastic, by these businesses can cause environmental pollution and damage to natural resources. Therefore, businesses must improve their environmental performance through green innovation practices. In this study, a survey was conducted with 200 accommodation business managers in the most intensive tourism centers of the Antalya region. The survey examined the extent to which businesses are innovation-focused and how green innovation practices impact environmental performance. Using the data collected, explanatory and confirmatory factor analyses were conducted, and a multiple regression analysis was performed to draw conclusions.

Anahtar Kelimeler

• Green Innovation
• Innovation Orientation
• Environmental Performance
• Sustainable Tourism
• Antalya

Kaynakça

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