An investigation of outsourcing relationship between network type and regional airlines on the basis of line features

Yıl 2021, Cilt: 14 Sayı: 3, 734 - 749, 31.07.2021

Eyüp Bayram Şekerli

https://doi.org/10.25287/ohuiibf.738829

Öz

By the liberalization in the 1980s, the low-cost business model became effective in Europe, which increased the risks for regional airline companies. As the use of the hub & spoke model become more common, regional airlines began to be strategic partners of network-type airlines more frequently. In this research, the relationships between the network type airlines and the regional airlines are defined by examining the regional routes on which Lufthansa Airlines (LH) operates. At first, the types of operations that regional airlines proceed with network-type airlines are classified. Later on, the use of regional airlines from within and outside the group, according to the characteristics of the routes is investigated. Accordingly, It has been determined that there is a negative relationship between departure and arrival airports within the regional routes of LH. Differences between routes depending on the use of in-group or out-group regional airlines were analyzed by analysis of variance. One-way analysis of variance revealed that the choice of operators within and outside the group on regional routes varies according to the connection characteristics of the airports. In the regional context, LH prefers regional airlines from outside the group in routes that include low connection value of departure-arrival airports. It has been observed that LH uses regional airlines within its own group on routes containing airports with high connection values and prefers outsourcing on routes with low connection values.

Anahtar Kelimeler

Regional airline, Airline competition strategy, Airline business models, Airline line structures, Airport connectivity.

Avrupa’da ağ tipi havayolu ve bölgesel havayolu işletmeleri arasındaki dış kaynak kullanım ilişkisinin hat özellikleri temelinde incelenmesi

Öz

1980’li yıllarda yaşanan serbestleşme ile Avrupa’da düşük maliyetli iş modeli giderek yaygınlaşmış, bu durum bölgesel havayolu işletmeleri için riskleri artırmıştır. Topla & dağıt modeli uygulaması arttıkça bölgesel havayolları, ağ tipi havayolu işletmelerinin stratejik ortağı haline gelmişlerdir. Bu araştırmada, Avrupa’daki ağ tipi havayolu ile bölgesel havayolu ilişkisiLufthansa Havayolları (LH)’nın faaliyet gösterdiği bölgesel hatlar üzerinden tanımlanmıştır. İlk aşamada bölgesel havayolu işletmelerinin ağ tipi işletmelerle birlikte yaptıkları operasyon şekilleri ortaya konulmuştur. Sonrasında ise hatların özelliklerine göre ağ tipi havayolu işletmelerinin grup içinden ve grup dışından bölgesel havayolu işletmelerini nasıl kullandıkları araştırılmıştır. Buna göre, LH’nin bölgesel hatları kapsamındaki kalkış havalimanları ve varış havalimanlarının bağlantı değerleri arasında negatif ilişki olduğu tespit edilmiştir. LH grubundan ve dışarıdan bölgesel havayolu işletmelerinin kullandığı hatlar arasında fark olup olmadığı varyans analizi ile incelenmiştir. Tek yönlü varyans analizi, bölgesel hatlarda grup içinden ve dışından işletme seçiminin havalimanlarının bağlantı özelliklerine göre değiştiğini ortaya koymuştur. Bölgesel kapsamda LH’nin grup dışından havayolu işletmelerini tercih ettiği hatların daha çok düşük bağlantı değerine sahip kalkış-varış havalimanlarını içerdiği tespit edilmiştir. Yüksek bağlantı değerlerine sahip havalimanlarını içeren hatlarda LH’nin kendi grubu içerisindeki havayolu işletmelerini kullandığı, düşük bağlantı değerine sahip hatlarda ise dış kaynak kullanımını tercih ettiği görülmüştür.

Anahtar Kelimeler

Havayolu rekabet stratejileri, bölgesel havayou işletmeleri, , havayolu hat yapıları

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