Araştırma Makalesi
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Tüketicilerin keçi sütüne yönelik satın alma niyetlerinin belirlenmesi: Akdeniz Bölgesi örneği

Yıl 2019, Cilt: 34 Sayı: 3, 289 - 295, 15.10.2019

Osman İnanç Güney Levent Sangün

https://doi.org/10.7161/omuanajas.560984
Cited By: 2

Öz

Keçi sütünün günlük gıda tüketimindeki önemi her geçen
gün artmaktadır. Bu çalışma keçi sütü tüketimine etki eden faktörleri
belirlemeyi amaçlamaktadır. Araştırmanın materyalini Adana ve Mersin illerinde
uygulanan yüz yüze tüketici anketleri oluşturmuştur. Anketin örneklem
büyüklüğü, sınırsız popülasyon koşulları altında 518 tüketici olarak (kolayda
örnekleme yöntemi kullanılarak) belirlenmiştir. Bu bağlamda, keçi sütü tüketimi
ve satın alma niyetlerini test etmek için çok değişkenli bir probit modeli
tasarlanmıştır. Çalışmanın sonuçları, satınalma yeri, şişe tipi, koku, marka,
peynir tüketimi ve memleket faktörlerinin keçi sütü tüketimi ve satın alma
faaliyetleri ile ilişkili olduğunu göstermektedir. Bu sonuçlar, tüketicinin
keçi sütündeki tutumunu anlamak ve gelecekteki ticari hedefleri ve üretim
stratejilerini belirlemek için yararlı olabililecektir.

Anahtar Kelimeler

Keçi sütü Tüketim Probit model Satın alma davranışı Türkiye

Destekleyen Kurum

Çukurova Üniversitesi Bilimsel Araştırma Projeleri Birimi

Proje Numarası

FBA-2017-8251

Kaynakça

  • Daşkıran İ, Koluman N. 2014. Recent perspectives on goat production in Turkey, European Regional Conference on Goats, Hungary-Romania.
  • Jerop, R., Kosgey, I.S., Ogola, T.D.O., Opondo, F.A., 2014. Consumers’ perceptions towards goat’s milk: Exploring the attitude amongst consumers and its implication for a dairy goat breeding programme in Siaya County, Kenya. European Journal of Business and Management., 6 (28): 221-229. ISSN 2222-1905
  • Jerop, R., Kosgey, I.S., Owuor, G.O., Chelanga, P.K., 2013. Consumer willingness to pay for dairy goat milk in Siaya County, Kenya. Livestock Research for Rural Development, 25(7). Available: http://www.lrrd.org/lrrd25/7/jero25123.htm
  • Kurajdováa, K., Petrovicováa, J.K., Kašcákováa, A., 2015. Factors influencing milk consumption and purchase behavior-evidence from Slovakia. Procedia Economics and Finance, 34: 573-580. doi: 10.1016/S2212-5671(15)01670-6
  • Kurajdováa, K., Petrovicova, J.T., 2015. Literature review on factors influencing milk purchase behaviour. International Review of Management and Marketing, 5(1): 9-25. ISSN: 2146-4405
  • Maddala, G.S., 1983. Limited-dependent and qualitative variables in econometrics. Cambridge, MA: Cambridge University Press.
  • Narrod, C., Tiongco, M., Scott, R., 2011. Current and predicted trends in the production, consumption and trade of live animals and their products. Rev. Sci. Tech. off. Int., 30 (1). doi: 10.20506/rst.30.1.2014
  • OECD/FAO (2018), OECD-FAO Agricultural Outlook 2018-2027, OECD Publishing, Paris/Food and Agriculture Organization of the United Nations, Rome. Accesed: 04.07.2018.
  • Ozawa, T., Mukuda, K., Fujita, M., Nıshıtanı, J., 2009. Goat milk acceptance and promotion methods in Japan: The questionnaire survey to middle class households. Animal Science Journal, 80(2): 212-219. doi.org/10.1111/j.1740-0929.2008.00611.x
  • Pinto, V.R.A., Melo, L.F., Balbino, D.F., De Novaes, J.F., Negrete, M.C., De Sousa, T.D., 2016. The evaluation of consumer behaviour influence on the buying process of dairy products in Minas Gerais State, Brazil. Journal of Food and Nutrition Research, 4 (1): 51-59. doi:10.12691/jfnr-4-1-9
  • Popescu, A., 2013. Study regarding the trends in the World and European goat milk production. Scientific Papers, Animal Science Series, 59(18): 127-132. Available: http://www.uaiasi.ro/zootehnie/Pdf/Pdf_Vol_59/Agatha_Popescu1.pdf
  • Rugimbana, R., 2007. Generation Y: how cultural values can be used to predict their choice of electronic financial services. Journal of Financial Services Marketing., 11(4): 301-313. doi.org/10.1057/palgrave.fsm.4760048
  • Skapetas, B., Bampidis, V., 2016. Goat production in the World: present situation and trends, Livestock Research for Rural Development, 28(11): 1-6. Available: http://www.lrrd.org/lrrd28/11/skap28200.html
  • Santoso, S.I., Setiadi, A., Kisworo, A.N., Nuswantara, N.K., 2012. Analysis various factors that influence the purchasing behaviour of goat milk in Bogor Regency, Indonesia. International Journal of Engineering and Technology, 12(5):124-131. Available: http://citeseerx.ist.psu.edu/viewdoc/download;jsessionid=EC8D8DF30EA826AC74156500D1D61021?doi=10.1.1.419.7506&rep=rep1&type=pdf
  • Utami, H.D., 2014. Consumer behaviour toward goat milk and its processed products in Malang, Indonesia. Journal of International Food & Agribusiness Marketing, 26(1): 1-12. doi.org/10.1080/08974438.2012.755724
  • Türkiye İstatistik Kurumu (TÜİK). 2016. 2015 Yılı Hayvansal Üretim İstatistikleri, s 21822, URL: http://www.tuik.gov.tr/PreHaberBultenleri.do?id=21822. Accesed. 08.10.2017
  • Wooldridge, J., 2003. Introductory Econometrics: A modern approach. Second Edition. South-Western.
  • Yayar, R., 2012. Consumer characteristics influencing milk consumption preference. the Turkey case. Theoretical and Applied Economics, 7(572): 25-42. Available: http://store.ectap.ro/articole/748.pdf

Determination of consumers' intention to purchase goat milk: the case of the Mediterranean Region

Yıl 2019, Cilt: 34 Sayı: 3, 289 - 295, 15.10.2019

Osman İnanç Güney Levent Sangün

https://doi.org/10.7161/omuanajas.560984
Cited By: 2

Öz




Goat milk has
increasing importance in daily food consumption of individuals. This study aims
to determine the factors that have influence on goat milk consumption. The
research was conducted based on a face to face consumer survey which was
applied in the two cities of the south-east part of Turkey, Adana and Mersin.
The sample size of the survey was determined as 518 consumers depend on
convenience sampling in case of unlimited population size. In this regard, a
multivariate probit model was designed to test the intentions for goat milk
consumption and purchase. The result of the study shows that place of purchase,
bottle type, odour, brand, cheese consumption and homeland are the related
factors with goat milk consumption and purchase activities. These results could
be useful for understanding consumer attitude towards goat milk and to identify
commercial targets and production strategies in future.




Anahtar Kelimeler

Goat milk Consumption Probit model Purchase behaviour Turkey

Proje Numarası

FBA-2017-8251

Kaynakça

  • Daşkıran İ, Koluman N. 2014. Recent perspectives on goat production in Turkey, European Regional Conference on Goats, Hungary-Romania.
  • Jerop, R., Kosgey, I.S., Ogola, T.D.O., Opondo, F.A., 2014. Consumers’ perceptions towards goat’s milk: Exploring the attitude amongst consumers and its implication for a dairy goat breeding programme in Siaya County, Kenya. European Journal of Business and Management., 6 (28): 221-229. ISSN 2222-1905
  • Jerop, R., Kosgey, I.S., Owuor, G.O., Chelanga, P.K., 2013. Consumer willingness to pay for dairy goat milk in Siaya County, Kenya. Livestock Research for Rural Development, 25(7). Available: http://www.lrrd.org/lrrd25/7/jero25123.htm
  • Kurajdováa, K., Petrovicováa, J.K., Kašcákováa, A., 2015. Factors influencing milk consumption and purchase behavior-evidence from Slovakia. Procedia Economics and Finance, 34: 573-580. doi: 10.1016/S2212-5671(15)01670-6
  • Kurajdováa, K., Petrovicova, J.T., 2015. Literature review on factors influencing milk purchase behaviour. International Review of Management and Marketing, 5(1): 9-25. ISSN: 2146-4405
  • Maddala, G.S., 1983. Limited-dependent and qualitative variables in econometrics. Cambridge, MA: Cambridge University Press.
  • Narrod, C., Tiongco, M., Scott, R., 2011. Current and predicted trends in the production, consumption and trade of live animals and their products. Rev. Sci. Tech. off. Int., 30 (1). doi: 10.20506/rst.30.1.2014
  • OECD/FAO (2018), OECD-FAO Agricultural Outlook 2018-2027, OECD Publishing, Paris/Food and Agriculture Organization of the United Nations, Rome. Accesed: 04.07.2018.
  • Ozawa, T., Mukuda, K., Fujita, M., Nıshıtanı, J., 2009. Goat milk acceptance and promotion methods in Japan: The questionnaire survey to middle class households. Animal Science Journal, 80(2): 212-219. doi.org/10.1111/j.1740-0929.2008.00611.x
  • Pinto, V.R.A., Melo, L.F., Balbino, D.F., De Novaes, J.F., Negrete, M.C., De Sousa, T.D., 2016. The evaluation of consumer behaviour influence on the buying process of dairy products in Minas Gerais State, Brazil. Journal of Food and Nutrition Research, 4 (1): 51-59. doi:10.12691/jfnr-4-1-9
  • Popescu, A., 2013. Study regarding the trends in the World and European goat milk production. Scientific Papers, Animal Science Series, 59(18): 127-132. Available: http://www.uaiasi.ro/zootehnie/Pdf/Pdf_Vol_59/Agatha_Popescu1.pdf
  • Rugimbana, R., 2007. Generation Y: how cultural values can be used to predict their choice of electronic financial services. Journal of Financial Services Marketing., 11(4): 301-313. doi.org/10.1057/palgrave.fsm.4760048
  • Skapetas, B., Bampidis, V., 2016. Goat production in the World: present situation and trends, Livestock Research for Rural Development, 28(11): 1-6. Available: http://www.lrrd.org/lrrd28/11/skap28200.html
  • Santoso, S.I., Setiadi, A., Kisworo, A.N., Nuswantara, N.K., 2012. Analysis various factors that influence the purchasing behaviour of goat milk in Bogor Regency, Indonesia. International Journal of Engineering and Technology, 12(5):124-131. Available: http://citeseerx.ist.psu.edu/viewdoc/download;jsessionid=EC8D8DF30EA826AC74156500D1D61021?doi=10.1.1.419.7506&rep=rep1&type=pdf
  • Utami, H.D., 2014. Consumer behaviour toward goat milk and its processed products in Malang, Indonesia. Journal of International Food & Agribusiness Marketing, 26(1): 1-12. doi.org/10.1080/08974438.2012.755724
  • Türkiye İstatistik Kurumu (TÜİK). 2016. 2015 Yılı Hayvansal Üretim İstatistikleri, s 21822, URL: http://www.tuik.gov.tr/PreHaberBultenleri.do?id=21822. Accesed. 08.10.2017
  • Wooldridge, J., 2003. Introductory Econometrics: A modern approach. Second Edition. South-Western.
  • Yayar, R., 2012. Consumer characteristics influencing milk consumption preference. the Turkey case. Theoretical and Applied Economics, 7(572): 25-42. Available: http://store.ectap.ro/articole/748.pdf
Toplam 18 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Tarım Ekonomisi
Yazarlar

Osman İnanç Güney 0000-0002-8467-2079

Levent Sangün

Proje Numarası FBA-2017-8251
Yayımlanma Tarihi 15 Ekim 2019
Kabul Tarihi 23 Eylül 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 34 Sayı: 3

Kaynak Göster

APA Güney, O. İ., & Sangün, L. (2019). Determination of consumers’ intention to purchase goat milk: the case of the Mediterranean Region. Anadolu Tarım Bilimleri Dergisi, 34(3), 289-295. https://doi.org/10.7161/omuanajas.560984
AMA Güney Oİ, Sangün L. Determination of consumers’ intention to purchase goat milk: the case of the Mediterranean Region. ANAJAS. Ekim 2019;34(3):289-295. doi:10.7161/omuanajas.560984
Chicago Güney, Osman İnanç, ve Levent Sangün. “Determination of consumers’ Intention to Purchase Goat Milk: The Case of the Mediterranean Region”. Anadolu Tarım Bilimleri Dergisi 34, sy. 3 (Ekim 2019): 289-95. https://doi.org/10.7161/omuanajas.560984.
EndNote Güney Oİ, Sangün L (01 Ekim 2019) Determination of consumers’ intention to purchase goat milk: the case of the Mediterranean Region. Anadolu Tarım Bilimleri Dergisi 34 3 289–295.
IEEE O. İ. Güney ve L. Sangün, “Determination of consumers’ intention to purchase goat milk: the case of the Mediterranean Region”, ANAJAS, c. 34, sy. 3, ss. 289–295, 2019, doi: 10.7161/omuanajas.560984.
ISNAD Güney, Osman İnanç - Sangün, Levent. “Determination of consumers’ Intention to Purchase Goat Milk: The Case of the Mediterranean Region”. Anadolu Tarım Bilimleri Dergisi 34/3 (Ekim 2019), 289-295. https://doi.org/10.7161/omuanajas.560984.
JAMA Güney Oİ, Sangün L. Determination of consumers’ intention to purchase goat milk: the case of the Mediterranean Region. ANAJAS. 2019;34:289–295.
MLA Güney, Osman İnanç ve Levent Sangün. “Determination of consumers’ Intention to Purchase Goat Milk: The Case of the Mediterranean Region”. Anadolu Tarım Bilimleri Dergisi, c. 34, sy. 3, 2019, ss. 289-95, doi:10.7161/omuanajas.560984.
Vancouver Güney Oİ, Sangün L. Determination of consumers’ intention to purchase goat milk: the case of the Mediterranean Region. ANAJAS. 2019;34(3):289-95.

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Online ISSN: 1308-8769