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How Conscious Is a Compulsive Buyer? A Case Study

Yıl 2022, Cilt 9, Sayı 1, 15 - 36, 01.01.2022
https://doi.org/10.17541/optimum.976890

Öz

Compulsive buying is often studied in the field of psychiatry and marketing as a behavioral disorder. While individuals who exhibit compulsive (excessive) buying behavior hold common features in terms of some characteristics, there is limited information about the extent to which consciousness is included in the purchase decision, the awareness of the individual and the extent to which s/he can control himself / herself in purchase behavior. In this case study, I made in-depth investigations about the excessive purchase behavior of an individual whom I identified as a compulsive buyer according to a compulsive buying screener. I have developed the themes of excessive (compulsive) buying motivations and conditions, conscious consumption, buying process and buying consciousness and identified sub-themes. The findings I have obtained show that the compulsive buyer, who is a female consumer, exhibits similar characteristics with the relevant literature by excessive purchase behaviour especially in clothing and similar products. On the other hand, she also takes precautions by creating a consciousness to prevent excessive consumption during shopping process, which she sees as a leisure time activity. In other words, while making purchases with the motivation of public self-consciousness, she tries to prevent this by showing private self-consciousness. In the conclusion I related them to the relevant literature and proposed recommendations.

Kaynakça

  • Bailey, K.D. (1982) Methods of social research. Free Press, New York.
  • Bas, Y. (2016). The dimensions of consumers’ shopaholic behaviors and scale development. Journal of Man¬agement, Marketing and Logistics, 3(1), 64-86.
  • Baškarada, S. (2014). Qualitative case study guidelines. The Qualitative Report, 19(40), 1-18.
  • Baudrillard, Jean. 2010. Simülakrlar ve Simülasyon. (Translated by Oğuz Adanır, Designed by Taşkın Takış) Ankara: Doğu Batı Yayınları
  • Baumeister, R. F. (2002). Yielding to temptation: Self‐control failure, impulsive purchasing, and consumer behavior. Journal of Consumer Research, 28, 670–676.
  • Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The Qualitative Report, 13(4), 544–559.
  • Belk, R.W. (1977). Gift-giving behavior. Faculty Working Papers. University of Illinois at Urbana-Champaign.
  • Belk, R.W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139–168.
  • Belk, R.W., & Coon, G.S. (1993). Gift giving as agapic love: An alternative to the exchange paradigm based on dating experiences. Journal of Consumer Research, 20(December), 393-417.
  • Bighiu, G., Manolic, A., & Roman, C.T. (2015). Compulsive buying behavior on the internet. Procedia Economics and Finance. 7th International Conference on Globalization and Higher Education in Economics and Business Administration, GEBA 2013 20 (2015) 72 – 79.
  • Black, D.W. (2007). A review of compulsive buying disorder. World Psychiatric Association (WPA), 6(1), 14-18.
  • Brown, J. M. (1998). Self‐regulation and the addictive behaviors. In W. R. Miller, & N. Heather (Eds.), Treating addictive behaviors (2nd ed., pp. 61–73). New York, NY: Plenum Press.
  • Burnkrant, R.E., &Page, T.J. (1981). On the management of self-images in social situations: the role of public self-consciousness, in Mitchell, A. (Ed.), Advances in Consumer Research, Vol. 9, Association for Consumer Research, Ann Arbor, MI, 452-455.
  • Bushman, B. J. (1993). What’s in a name? The moderating role of public self-consciousness on the rela- tion between brand label and brand preference. Journal of Applied Psychology, 78, 857-861.
  • Chaker, A.M. (2003). Hello, I’m a shopaholic! There’s a move afoot to make compulsive shopping a diagnosable mental disorder: But should it be? Wall Street Journal (January 14), F-1.
  • Claes, L., Müller, A., & Luyckx, K. (2016). Compulsive buying and hoarding as identity substitutes: The role of materialistic value endorsement and depression. Comprehensive Psychiatry, 68 (2016) 65–71.
  • Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches (3rd ed.). Thousand Oaks, CA: Sage.
  • Deci, E. L., & Ryan, R. M. (1995). Human autonomy: The basis for true self-esteem. In M. H. Kemis (Ed.), Efficacy, agency, and self-esteem (pp. 31–49). New York: Plenum. Denzin, N. K., & Lincoln, Y. S., (2005). The sage handbook of qualitative research (3rd ed.). Thousand Oaks, CA: Sage.
  • Desarbo, Wayne S. & Eliabeth Edwards. (1996). Typologies of compulsive buying behavior: a constrained clusterwise regression approach. Journal of Consumer Psychology, 5(3),231-262.
  • Dittmar H. (2005). A new look at compulsive buying: self-discrepancies and materialistic values as predictors of compulsive buying tendency. Journal of Social Clinical Psychology, 24(6), 832-859.
  • Dittmar, H., & Drury, J. (2000). Self-image – Is it in the bag? A qualitative comparison between ‘‘ordinary’’ and ‘‘excessive’’ consumers. Journal of Economic Psychology, 21, 109–142.
  • Faber, R.J., & O'Guinn, T.C. (1992). A Clinical Screener for Compulsive Buying. Journal of Consumer Research, 19(3),459-469.
  • Faber, R.J., Christenson, G.A., de Zwaan, M. & Mitchell, J. (1995). Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and BingeEating. Journal of Consumer Research, 22(3),296-304.
  • Fenigstein, A., Scheier, M.F., & Buss, A.H. (1975). Public and private self-consciousness: assessment and theory. Journal of Consulting and Clinical Psychology, 43(4), 522-527.
  • Festinger, L. (1954). A Theory of social comparison process. Human Relations, 7, 117–140.
  • Flyvbjerg, B. (2006). Five misunderstandings about case-study research. Qualitative Inquiry, 12(2), 219-245.
  • Granero, R., Fernandez-Aranda, F., &… Jiménez-Murcia, S. (2016). Compulsive Buying Behavior: Characteristics of Comorbidity with Gambling Disorder. Frontiers in Psychology, 7(957), 1-10.
  • Harnish, R.J., Gump, J.T., Bridges, K.R., Slack, F.J. & Rottschaefer, K.M. (2018). Compulsive buying: The impact of attitudes toward body image, eating disorders, and physical appearance investment. Psychological Reports, 122(5), 1632–1650.
  • Harvanko, A., Lust, K., Odlaug, B.L.,………Grant, J.E. (2013). Prevalence and characteristics of compulsivebuying in college students. Psychiatry Research 210(2013), 1079–1085. Hirschman, E.C. (1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19(2), 155-179.
  • Horváth, C., Büttner, O.B., Belei, N., & Adıgüzel, F. (2015). Balancing the balance: Self-control mechanisms and compulsive buying. Journal of Economic Psychology, 49(2015), 120-132.
  • Kearney M, Stevens L. (2012). Compulsive buying: Litera¬ture review and suggestions for future research. The Marketing Review 12 (3), 233-251.
  • Konkolÿ, Thege, B.,Woodin,E.M.,Hodgins,D.C.,& Williams,R.J. (2015). Natural course of behavioral addictions: A 5-year longitudinal study. BMC Psychiatry 15(4).
  • Koran, L.M., Faber, R.J., Aboujaoude, E., D. Large, M., & Serpe, R.T. (2006). Estimated Prevalence of Compulsive Buying Behavior in the United States. American Journal of Psychiatry, 163(10), 1806-1812.
  • Krueger DW. (1988). On compulsive shopping and spending: a psychodynamic inquiry. American Journal of Psychotherapy, 42(4), 574-584.
  • Kukar-Kinney, M., Scheinbaum, A.C., & Schaefers, T. (2016). Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research, 69(2), 691-699.
  • Kwon, Y-H. (1992). Body consciousness, self-consciousness, and women’s attitudes toward clothing practices. Social Behavior and Personality: An International Journal, 20, 295-307.
  • Lawrence, L.M., Ciorciari, J., & Kyrios, M. (2014). Relationships that compulsive buying has with addiction, obsessive-compulsiveness, hoarding, and depression. Comprehensive Psychiatry, 55 (2014), 1137–1145.
  • Lejoyeux M, Ades J, Tassain V…. (1996). Phenomenology and psychopathology of uncontrolled buying. American Journal of Psychiatry, 153, 1524-1529.
  • Lejoyeux, M., & Weinstein, A. (2010). Compulsive Buying. The American Journal of Drug and Alcohol Abuse, Early Online,1–6. Levy, S. (1959). Symbols for sale. Harvard Business Review, (July/August), 117-124.
  • Lo, Hui-Yi & Harvey, N. (2011). Shopping without pain: Compulsive buying and the effects of credit card availability in Europe and the Far East. Journal of Economic Psychology, 32(2011), 79-92.
  • Marquis, M., & Filiatrault, P. (2000). Cognitive and affective reactions when facing an additional delay while waiting in line: A matter of self-consciousness disposition. Social Behavior and Personality, 28(4), 355-276.
  • Merriam, S. B. (1998). Qualitative research and case study applications in education. San Francisco, CA: Jossey-Bass.
  • Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook. Thousand Oaks, CA: Sage.
  • Miltenberger, R.G., Redlin, J., Crosby, R., Stickney, M., Mitchell, J., Wonderlich, S., Faber, R., & Smyth, J. (2003). Direct and retrospective assessment of factors contributing to compulsive buying. Journal of Behavior Therapy and Experimental Psychiatry, 34(1), 1-9.
  • Morse, A., & McEvoy, C.D. (2014). Qualitative research in sport management: Case study as a methodological approach. The Qualitative Report, 19, How To Article 17, 1-13.
  • Mueller, A., Mitchell, J.E., Peterson, L.A., &…….Claes, L. (2011). Depression, materialism, and excessive Internet use in relation to compulsive buying. Comprehensive Psychiatry, 52 (2011) 420–424.
  • Müller, A., Mitchell, J.E., & deZwaan, M. (2015). Compulsive Buying. American Journal of Addiction, 24, 132-137.
  • Park, Hye‐Jung, & Burns, L.D. (2005). Fashion orientation, credit card use, and compulsive buying. Journal of Consumer Marketing, 22(3),135-141.
  • Patrick, H., Neighbors, C., & Knee, C. R. (2004). Appearancerelated social comparisons: The role of contingent selfesteem and self-perceptions of attractiveness. Personality and Social Psychology Bulletin, 30, 501–514.
  • Patton, Q. M. (1987). How to use qualitative methods in evaluation. Newsbury Park, London, New Dehli Sage Publications.
  • Pirog, Stephen F., & Roberts, J.A. (2007). Personality and credit card misuse among college students: The mediating role of impulsiveness. Journal of Marketing Theory and Practice, 15 (1), 65–77.
  • Ridgway NM, Kukar-Kinney M, & Monroe K.M. (2008). An Expanded Conceptualization and New Measure of Compulsive Buying Journal of Consumer Research, 35 (4), 622–639.
  • Ridgway, N. M., Kukar-Kinney, M., & Monroe, K.B. (2008). An Expanded Conceptualization and a New Measure of Compulsive Buying. Journal of Consumer Research, 35(4), 622-639.
  • Roberts, J.A., Manolis, C., & Pullig, C. (2014). Contingent self‐esteem, self‐presentational concerns, and compulsive buying. Psychology and Marketing, 31(2), 147-160.
  • Scheier, M. F. (1980). Effects of public and private selfconsciousness on the public expression of personal beliefs. Journal of Personality and Social Psychology, 39, 514-521.
  • Scheier, M. F., & Carver, C. S. (1985). The Self-Consciousness Scale: A revised version for use with general populations. Journal of Applied Social Psychology, 15(8), 687-699.
  • Scherhorn G, Reisch LA, & Raab G. (1990). Addictive buying in West Germany: An empirical study. Journal of Consumer Policy,13, 355-387.
  • Schlenker, B. R., & Leary, M. R. (1982). Social anxiety and selfpresentation: A conceptualization model. Psychological Bulletin, 92(3), 641–669.
  • Solomon, M. R., & Schopler, J. (1982). Self-consciousness and clothing. Personality and Social Psychology Bulletin, 8, 508-514.
  • Stake, R. E. (1995). The art of case study research. Thousand Oaks, CA: Sage.
  • Starman, A.B. (2013). The case study as a type of qualitative research. Journal of Contemporary Educational Studies, 1/2013, 28–43.
  • Strauss, A. & Corbin, J. (1998). Basics of qualitative research: Techniques and procedures for developing grounded theory (2nd ed.). Thousand Oaks, CA: Sage. Tellis, W. M. (1997). Introduction to case study. The Qualitative Report, 3(2), 1-14.
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Kompulsif Tüketici Ne Kadar Bilinçli? Bir Örnek Olay Çalışması

Yıl 2022, Cilt 9, Sayı 1, 15 - 36, 01.01.2022
https://doi.org/10.17541/optimum.976890

Öz

Kompulsif satın alma, genellikle psikiyatri ve pazarlama alanında bir davranış bozukluğu olarak incelenir. Kompulsif (aşırı) satın alma davranışı sergileyen bireyler bazı özellikler açısından ortak özellikler taşırken, satın alma kararında bilincin ne ölçüde yer aldığı, bireyin farkındalığı ve satın alım sürecinde kontrolü ne ölçüde sağlayabildiği konusunda sınırlı bilgi bulunmaktadır. Bu örnek olay çalışmasında, bir kompulsif satın alma eleme aracına göre kompulsif alıcı olarak tanımladığım bir bireyin aşırı satın alma davranışı hakkında derinlemesine araştırmalar yaptım. Aşırı (zorlayıcı) satın alma motivasyonları ve koşulları, bilinçli tüketim, satın alma süreci ve satın alma bilinci temalarını geliştirdim ve alt temalar belirledim. Elde ettiğim bulgular kadın tüketici olan kompulsif alıcının özellikle giyim ve benzeri ürünlerde aşırı satın alım yaparak ilgili literatürle benzer özellikler sergilediğini, öte yandan bir boş zaman aktivitesi olarak da gördüğü alışveriş sürecinde aşırı tüketimin önüne geçmek için bir bilinç oluşturarak kendince önlemler de aldığını göstermektedir. Bir başka ifadeyle public self-consciousness motivasyonu ile satın alım yaparken private self-consciousness göstererek bunun önüne geçmeye çalışmaktadır. Sonuç bölümünde bunları ilgili literatürle ilişkilendirdim ve önerilerde bulundum.

Kaynakça

  • Bailey, K.D. (1982) Methods of social research. Free Press, New York.
  • Bas, Y. (2016). The dimensions of consumers’ shopaholic behaviors and scale development. Journal of Man¬agement, Marketing and Logistics, 3(1), 64-86.
  • Baškarada, S. (2014). Qualitative case study guidelines. The Qualitative Report, 19(40), 1-18.
  • Baudrillard, Jean. 2010. Simülakrlar ve Simülasyon. (Translated by Oğuz Adanır, Designed by Taşkın Takış) Ankara: Doğu Batı Yayınları
  • Baumeister, R. F. (2002). Yielding to temptation: Self‐control failure, impulsive purchasing, and consumer behavior. Journal of Consumer Research, 28, 670–676.
  • Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The Qualitative Report, 13(4), 544–559.
  • Belk, R.W. (1977). Gift-giving behavior. Faculty Working Papers. University of Illinois at Urbana-Champaign.
  • Belk, R.W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139–168.
  • Belk, R.W., & Coon, G.S. (1993). Gift giving as agapic love: An alternative to the exchange paradigm based on dating experiences. Journal of Consumer Research, 20(December), 393-417.
  • Bighiu, G., Manolic, A., & Roman, C.T. (2015). Compulsive buying behavior on the internet. Procedia Economics and Finance. 7th International Conference on Globalization and Higher Education in Economics and Business Administration, GEBA 2013 20 (2015) 72 – 79.
  • Black, D.W. (2007). A review of compulsive buying disorder. World Psychiatric Association (WPA), 6(1), 14-18.
  • Brown, J. M. (1998). Self‐regulation and the addictive behaviors. In W. R. Miller, & N. Heather (Eds.), Treating addictive behaviors (2nd ed., pp. 61–73). New York, NY: Plenum Press.
  • Burnkrant, R.E., &Page, T.J. (1981). On the management of self-images in social situations: the role of public self-consciousness, in Mitchell, A. (Ed.), Advances in Consumer Research, Vol. 9, Association for Consumer Research, Ann Arbor, MI, 452-455.
  • Bushman, B. J. (1993). What’s in a name? The moderating role of public self-consciousness on the rela- tion between brand label and brand preference. Journal of Applied Psychology, 78, 857-861.
  • Chaker, A.M. (2003). Hello, I’m a shopaholic! There’s a move afoot to make compulsive shopping a diagnosable mental disorder: But should it be? Wall Street Journal (January 14), F-1.
  • Claes, L., Müller, A., & Luyckx, K. (2016). Compulsive buying and hoarding as identity substitutes: The role of materialistic value endorsement and depression. Comprehensive Psychiatry, 68 (2016) 65–71.
  • Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches (3rd ed.). Thousand Oaks, CA: Sage.
  • Deci, E. L., & Ryan, R. M. (1995). Human autonomy: The basis for true self-esteem. In M. H. Kemis (Ed.), Efficacy, agency, and self-esteem (pp. 31–49). New York: Plenum. Denzin, N. K., & Lincoln, Y. S., (2005). The sage handbook of qualitative research (3rd ed.). Thousand Oaks, CA: Sage.
  • Desarbo, Wayne S. & Eliabeth Edwards. (1996). Typologies of compulsive buying behavior: a constrained clusterwise regression approach. Journal of Consumer Psychology, 5(3),231-262.
  • Dittmar H. (2005). A new look at compulsive buying: self-discrepancies and materialistic values as predictors of compulsive buying tendency. Journal of Social Clinical Psychology, 24(6), 832-859.
  • Dittmar, H., & Drury, J. (2000). Self-image – Is it in the bag? A qualitative comparison between ‘‘ordinary’’ and ‘‘excessive’’ consumers. Journal of Economic Psychology, 21, 109–142.
  • Faber, R.J., & O'Guinn, T.C. (1992). A Clinical Screener for Compulsive Buying. Journal of Consumer Research, 19(3),459-469.
  • Faber, R.J., Christenson, G.A., de Zwaan, M. & Mitchell, J. (1995). Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and BingeEating. Journal of Consumer Research, 22(3),296-304.
  • Fenigstein, A., Scheier, M.F., & Buss, A.H. (1975). Public and private self-consciousness: assessment and theory. Journal of Consulting and Clinical Psychology, 43(4), 522-527.
  • Festinger, L. (1954). A Theory of social comparison process. Human Relations, 7, 117–140.
  • Flyvbjerg, B. (2006). Five misunderstandings about case-study research. Qualitative Inquiry, 12(2), 219-245.
  • Granero, R., Fernandez-Aranda, F., &… Jiménez-Murcia, S. (2016). Compulsive Buying Behavior: Characteristics of Comorbidity with Gambling Disorder. Frontiers in Psychology, 7(957), 1-10.
  • Harnish, R.J., Gump, J.T., Bridges, K.R., Slack, F.J. & Rottschaefer, K.M. (2018). Compulsive buying: The impact of attitudes toward body image, eating disorders, and physical appearance investment. Psychological Reports, 122(5), 1632–1650.
  • Harvanko, A., Lust, K., Odlaug, B.L.,………Grant, J.E. (2013). Prevalence and characteristics of compulsivebuying in college students. Psychiatry Research 210(2013), 1079–1085. Hirschman, E.C. (1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19(2), 155-179.
  • Horváth, C., Büttner, O.B., Belei, N., & Adıgüzel, F. (2015). Balancing the balance: Self-control mechanisms and compulsive buying. Journal of Economic Psychology, 49(2015), 120-132.
  • Kearney M, Stevens L. (2012). Compulsive buying: Litera¬ture review and suggestions for future research. The Marketing Review 12 (3), 233-251.
  • Konkolÿ, Thege, B.,Woodin,E.M.,Hodgins,D.C.,& Williams,R.J. (2015). Natural course of behavioral addictions: A 5-year longitudinal study. BMC Psychiatry 15(4).
  • Koran, L.M., Faber, R.J., Aboujaoude, E., D. Large, M., & Serpe, R.T. (2006). Estimated Prevalence of Compulsive Buying Behavior in the United States. American Journal of Psychiatry, 163(10), 1806-1812.
  • Krueger DW. (1988). On compulsive shopping and spending: a psychodynamic inquiry. American Journal of Psychotherapy, 42(4), 574-584.
  • Kukar-Kinney, M., Scheinbaum, A.C., & Schaefers, T. (2016). Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research, 69(2), 691-699.
  • Kwon, Y-H. (1992). Body consciousness, self-consciousness, and women’s attitudes toward clothing practices. Social Behavior and Personality: An International Journal, 20, 295-307.
  • Lawrence, L.M., Ciorciari, J., & Kyrios, M. (2014). Relationships that compulsive buying has with addiction, obsessive-compulsiveness, hoarding, and depression. Comprehensive Psychiatry, 55 (2014), 1137–1145.
  • Lejoyeux M, Ades J, Tassain V…. (1996). Phenomenology and psychopathology of uncontrolled buying. American Journal of Psychiatry, 153, 1524-1529.
  • Lejoyeux, M., & Weinstein, A. (2010). Compulsive Buying. The American Journal of Drug and Alcohol Abuse, Early Online,1–6. Levy, S. (1959). Symbols for sale. Harvard Business Review, (July/August), 117-124.
  • Lo, Hui-Yi & Harvey, N. (2011). Shopping without pain: Compulsive buying and the effects of credit card availability in Europe and the Far East. Journal of Economic Psychology, 32(2011), 79-92.
  • Marquis, M., & Filiatrault, P. (2000). Cognitive and affective reactions when facing an additional delay while waiting in line: A matter of self-consciousness disposition. Social Behavior and Personality, 28(4), 355-276.
  • Merriam, S. B. (1998). Qualitative research and case study applications in education. San Francisco, CA: Jossey-Bass.
  • Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook. Thousand Oaks, CA: Sage.
  • Miltenberger, R.G., Redlin, J., Crosby, R., Stickney, M., Mitchell, J., Wonderlich, S., Faber, R., & Smyth, J. (2003). Direct and retrospective assessment of factors contributing to compulsive buying. Journal of Behavior Therapy and Experimental Psychiatry, 34(1), 1-9.
  • Morse, A., & McEvoy, C.D. (2014). Qualitative research in sport management: Case study as a methodological approach. The Qualitative Report, 19, How To Article 17, 1-13.
  • Mueller, A., Mitchell, J.E., Peterson, L.A., &…….Claes, L. (2011). Depression, materialism, and excessive Internet use in relation to compulsive buying. Comprehensive Psychiatry, 52 (2011) 420–424.
  • Müller, A., Mitchell, J.E., & deZwaan, M. (2015). Compulsive Buying. American Journal of Addiction, 24, 132-137.
  • Park, Hye‐Jung, & Burns, L.D. (2005). Fashion orientation, credit card use, and compulsive buying. Journal of Consumer Marketing, 22(3),135-141.
  • Patrick, H., Neighbors, C., & Knee, C. R. (2004). Appearancerelated social comparisons: The role of contingent selfesteem and self-perceptions of attractiveness. Personality and Social Psychology Bulletin, 30, 501–514.
  • Patton, Q. M. (1987). How to use qualitative methods in evaluation. Newsbury Park, London, New Dehli Sage Publications.
  • Pirog, Stephen F., & Roberts, J.A. (2007). Personality and credit card misuse among college students: The mediating role of impulsiveness. Journal of Marketing Theory and Practice, 15 (1), 65–77.
  • Ridgway NM, Kukar-Kinney M, & Monroe K.M. (2008). An Expanded Conceptualization and New Measure of Compulsive Buying Journal of Consumer Research, 35 (4), 622–639.
  • Ridgway, N. M., Kukar-Kinney, M., & Monroe, K.B. (2008). An Expanded Conceptualization and a New Measure of Compulsive Buying. Journal of Consumer Research, 35(4), 622-639.
  • Roberts, J.A., Manolis, C., & Pullig, C. (2014). Contingent self‐esteem, self‐presentational concerns, and compulsive buying. Psychology and Marketing, 31(2), 147-160.
  • Scheier, M. F. (1980). Effects of public and private selfconsciousness on the public expression of personal beliefs. Journal of Personality and Social Psychology, 39, 514-521.
  • Scheier, M. F., & Carver, C. S. (1985). The Self-Consciousness Scale: A revised version for use with general populations. Journal of Applied Social Psychology, 15(8), 687-699.
  • Scherhorn G, Reisch LA, & Raab G. (1990). Addictive buying in West Germany: An empirical study. Journal of Consumer Policy,13, 355-387.
  • Schlenker, B. R., & Leary, M. R. (1982). Social anxiety and selfpresentation: A conceptualization model. Psychological Bulletin, 92(3), 641–669.
  • Solomon, M. R., & Schopler, J. (1982). Self-consciousness and clothing. Personality and Social Psychology Bulletin, 8, 508-514.
  • Stake, R. E. (1995). The art of case study research. Thousand Oaks, CA: Sage.
  • Starman, A.B. (2013). The case study as a type of qualitative research. Journal of Contemporary Educational Studies, 1/2013, 28–43.
  • Strauss, A. & Corbin, J. (1998). Basics of qualitative research: Techniques and procedures for developing grounded theory (2nd ed.). Thousand Oaks, CA: Sage. Tellis, W. M. (1997). Introduction to case study. The Qualitative Report, 3(2), 1-14.
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Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Makaleler
Yazarlar

Semra DOĞAN (Sorumlu Yazar)
KÜTAHYA DUMLUPINAR ÜNİVERSİTESİ
0000-0002-6466-8734
Türkiye

Yayımlanma Tarihi 1 Ocak 2022
Başvuru Tarihi 31 Temmuz 2021
Kabul Tarihi 26 Ağustos 2021
Yayınlandığı Sayı Yıl 2022, Cilt 9, Sayı 1

Kaynak Göster

Bibtex @araştırma makalesi { optimum976890, journal = {Optimum Ekonomi ve Yönetim Bilimleri Dergisi}, issn = {}, eissn = {2148-4228}, address = {}, publisher = {Uşak Üniversitesi}, year = {2022}, volume = {9}, pages = {15 - 36}, doi = {10.17541/optimum.976890}, title = {How Conscious Is a Compulsive Buyer? A Case Study}, key = {cite}, author = {Doğan, Semra} }
APA Doğan, S. (2022). How Conscious Is a Compulsive Buyer? A Case Study . Optimum Ekonomi ve Yönetim Bilimleri Dergisi , 9 (1) , 15-36 . DOI: 10.17541/optimum.976890
MLA Doğan, S. "How Conscious Is a Compulsive Buyer? A Case Study" . Optimum Ekonomi ve Yönetim Bilimleri Dergisi 9 (2022 ): 15-36 <https://dergipark.org.tr/tr/pub/optimum/issue/66298/976890>
Chicago Doğan, S. "How Conscious Is a Compulsive Buyer? A Case Study". Optimum Ekonomi ve Yönetim Bilimleri Dergisi 9 (2022 ): 15-36
RIS TY - JOUR T1 - How Conscious Is a Compulsive Buyer? A Case Study AU - Semra Doğan Y1 - 2022 PY - 2022 N1 - doi: 10.17541/optimum.976890 DO - 10.17541/optimum.976890 T2 - Optimum Ekonomi ve Yönetim Bilimleri Dergisi JF - Journal JO - JOR SP - 15 EP - 36 VL - 9 IS - 1 SN - -2148-4228 M3 - doi: 10.17541/optimum.976890 UR - https://doi.org/10.17541/optimum.976890 Y2 - 2021 ER -
EndNote %0 Optimum Ekonomi ve Yönetim Bilimleri Dergisi How Conscious Is a Compulsive Buyer? A Case Study %A Semra Doğan %T How Conscious Is a Compulsive Buyer? A Case Study %D 2022 %J Optimum Ekonomi ve Yönetim Bilimleri Dergisi %P -2148-4228 %V 9 %N 1 %R doi: 10.17541/optimum.976890 %U 10.17541/optimum.976890
ISNAD Doğan, Semra . "How Conscious Is a Compulsive Buyer? A Case Study". Optimum Ekonomi ve Yönetim Bilimleri Dergisi 9 / 1 (Ocak 2022): 15-36 . https://doi.org/10.17541/optimum.976890
AMA Doğan S. How Conscious Is a Compulsive Buyer? A Case Study. OEYBD. 2022; 9(1): 15-36.
Vancouver Doğan S. How Conscious Is a Compulsive Buyer? A Case Study. Optimum Ekonomi ve Yönetim Bilimleri Dergisi. 2022; 9(1): 15-36.
IEEE S. Doğan , "How Conscious Is a Compulsive Buyer? A Case Study", Optimum Ekonomi ve Yönetim Bilimleri Dergisi, c. 9, sayı. 1, ss. 15-36, Oca. 2022, doi:10.17541/optimum.976890

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