Towards Transformation of Communication Strategy in Dealing with Russian Propaganda
Öz
The article claims that there are other no less effective than purely “military” methods of successful opposing Putin’s propaganda both in Russia and abroad and aims at providing alternative approach towards organizing mass communication systems designed to change the situation both in Russia and the whole post-Soviet area. The article starts with the analysis of the transformation of “Soviet idea” into “Russian idea” and the KGB concept “active measures”. Then specifics of modern Russian media and its role in “hybrid warfare” are revealed. Finally, possible approaches in dealing with Russian propaganda are discussed. Authors conclude that stereotypes of Putin’s propaganda cannot be eradicated by purely “military”, “counter-propaganda” methods. Instead, it is necessary to break the vicious identity of both Russian mentality and Russian government. This can be done only by presenting the reality of Russian life through live examples, personal experience as well as by the development of constructive psychological stereotypes.
Anahtar Kelimeler
Russian idea, Putin’s propaganda, hybrid warfare, active measures.
Kaynakça
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