Analysis of the Relationship between Corporate Image and Organizational Citizenship Behavior in the Context of Configuration Theory: A Case Study in the Organized Industrial Zone
Abstract
This research aims to study the relationship between corporate image and organizational citizenship behavior in the context of configuration theory. Emphasizing that there are no general rules for businesses with different strategies and structures in different environments, configuration theory suggests that the highest organizational performance can be successed through different configurations produced by some methods. In this context, the positive corporate image perceptions of the employees of the organizaton will be analyzed within the scope of the study, which positively affects the organizational citizenship behavior. For this purpose, a survey was conducted with 53 food company employees operating in the Organized Industrial Zone in Kayseri. The results of the research revealed that employees whose corporate image is perceived positively by internal stakeholders develop a strong organizational citizenship behavior, which is a concrete indicator that organizational performance configurations can be maximized in organizations that basically build a positive image. In addition, the importance of choosing the appropriate configuration between the strategy and structure components of the organizations was once again revealed in this study. In this context, in the first part of the study, configuration theory, in the second part the concept of corporate image, and in the third part, an evaluation will be made in the con-text of domestic and foreign literature on organizational citizenship behavior. In the research part of the study, 53 food company employees and the effect of corporate image perceptions on organizational citizenship behavior will be analyzed in the context of various configurations.
Keywords
: Configuration Theory , Corporate Image , Organizational Citizenship Behavior
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