Investigation of Employees' Effect of Social Media on Innovative Performance

Yıl 2020, Cilt: 15 Sayı: 24, 2297 - 2334, 30.04.2020

Yunus Güler , Nurgül Göksal

https://doi.org/10.26466/opus.635371

Öz

The use of social media in enterprises has increased rapidly in recent years. The social media used by the employees in the enterprises are handled in two ways as business and social purposes. In the use of social media for business purposes, employees contribute to the corporate reputation as organizational ambassadors as well as providing basic business-related information and content exchange with colleagues and business stakeholders. In social media for social purposes, informal, personal, social and emotional interactions of employees are essential. One of the issues that the social media used by the employees in the enterprises may be related to is the innovative performance that expresses the employee's innovative behaviors beyond the job descriptions. This research was conducted to investigate the existence of the relationship between the use of social media for business and social purposes and innovative performance. Fort this purpose, a research was conducted on 127 employees working in the banking sector in Ankara. Survey method was used in the research. The results of the study indicated that there was no significant relationship between social use and innovative performance; The relationship between business social media use and innovative performance was found to be significant.

Anahtar Kelimeler

Social Media, Social Media for Business Purposes, Social Media for Social Purposes, Innovative Performance

Çalışanların Sosyal Medya Kullanımının Yenilikçi Performans Üzerindeki Etkisinin Araştırılması

Öz

İşletmelerde sosyal medya kullanımı son yıllarda hızlı bir artış göstermektedir. İşletmelerde çalışanlar tarafından kullanılan sosyal medya iş amaçlı ve sosyal amaçlı olmak üzere iki şekilde ele alınmaktadır. İş amaçlı sosyal medya kullanımında, çalışanlar iş arkadaşlarıyla ve işletme paydaşlarıyla temel işle ilgili bilgi ve içerik alışverişini sağlamalarının yanında örgütsel elçiler olarak kurumsal itibara da katkı sağlamaktadırlar. Sosyal amaçlı sosyal medyada ise çalışanların gayri resmi, kişisel, sosyal ve duygusal etkileşimleri esas olmaktadır. İşletmelerde çalışanlar tarafından kullanılan sosyal medyanın ilişkili olabileceği hususlardan biri de çalışanların iş tanımlarının ötesinde yenilikçi davranışlarda bulunmasını ifade eden yenilikçi performanstır. Bu araştırma işletmelerde iş amaçlı ve sosyal amaçlı sosyal medya kullanımı ile yenilikçi performans arasındaki ilişkinin varlığını sorgulamak amacı ile yapılmıştır. Bu amaçla Ankara ilinde Bankacılık sektöründe 127 çalışanı kapsayan bir araştırma yürütülmüştür. Araştırmada anket yöntemi kullanılmıştır. Araştırma sonucu, sosyal amaçlı sosyal medya kullanımı ile yenilikçi performans arasında anlamlı bir ilişki olmadığı; iş amaçlı sosyal medya kullanımı ile yenilikçi performans arasında ise anlamlı bir ilişkinin olduğu tespit edilmiştir.

Anahtar Kelimeler

Sosyal Medya, İş Amaçlı Sosyal Medya, Sosyal Amaçlı Sosyal Medya, Yenilikçi Performans

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