Effectiveness of Internal Communication in Managing Ethnically Diverse Workforce: Case Study of Nakheel
Abstract
This study is prepared to examine the effectiveness of internal communication in managing ethnically diverse work. To do this Nakheel development company from Dubai, UAE was chosen. To meet this purpose, the topic was examined from both managers’ and employees’ aspects. To examine how effective internal communication is in managing ethnically diverse workforce interpretivist approach is followed. Accordingly, the case study approach was followed as the study conducted within a single organization – Nakheel. In collecting primary data from the company, in-depth interview method was used since carrying out this study required exploring thoughts and experiences of managers in relation to managing diverse workforce and methods they use when communicating ethnically diverse employees. The findings suggested that managers at Nakheel are aware of the diversity in their workforce and the consequences of not acting on smoothing the differences. The company employs various channels to establish a good communication with its employees and implemented open door policy to hear their voice. However, it is found that the main concern of Nakheel is to overcome the language barriers and the company started to use English in an addition to Arabic which is evidently the proof of ineffective way of managing ethnically diverse workforce
Keywords
diversity , managing diversity , employee management, , Nakheel
Kaynakça
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