Towards Transformation of Communication Strategy in Dealing with Russian Propaganda

Yıl 2021, Cilt: 18 Sayı: 39, 727 - 749, 01.07.2021

Eduard Melnikau

https://doi.org/10.26466/opus.783555

Öz

The article claims that there are other no less effective than purely “military” methods of successful opposing Putin’s propaganda both in Russia and abroad and aims at providing alternative approach towards organizing mass communication systems designed to change the situation both in Russia and the whole post-Soviet area. The article starts with the analysis of the transformation of “Soviet idea” into “Russian idea” and the KGB concept “active measures”. Then specifics of modern Russian media and its role in “hybrid warfare” are revealed. Finally, possible approaches in dealing with Russian propaganda are discussed. Authors conclude that stereotypes of Putin’s propaganda cannot be eradicated by purely “military”, “counter-propaganda” methods. Instead, it is necessary to break the vicious identity of both Russian mentality and Russian government. This can be done only by presenting the reality of Russian life through live examples, personal experience as well as by the development of constructive psychological stereotypes.

Anahtar Kelimeler

Russian idea, Putin’s propaganda, hybrid warfare, active measures.

Rus Propagandasıyla Mücadelede İletişim Stratejisinin Dönüşümüne Doğru

Öz

Bu makale, hem Rusya'da hem de yurtdışında Putin'in propagandasına karşı başarılı bir şekilde “askeri” yöntemlerden daha az etkili olmayan başka yöntemler olduğunu iddia etmekte ve Sovyet bölgesinde hem Rusya'daki durumu hem de olası Rusya sonrası durumu değiştirmek için tasarlanmış kitle iletişim sistemlerini organize etmeye alternatif bir yaklaşım sağlamayı hedefliyor. Ayrıca makale, “Sovyet fikrinin” “Rus fikrine” dönüşümünün ve KGB kavramının “aktif önlemler”in analiziyle başlarken sonrası için de öngörüler ve kestirimler içermektedir. Ardından modern Rus medyasının özellikleri ve “hibrit savaş”taki rolünü ortaya çıkarmak amacıyla yeni bir yaklaşımı ortaya koymaya çalışmaktadır. Son olarak, Rus propagandasıyla ilgili olası yaklaşımlar tartışılarak analitik bir çözümleme yapma çabası gerçekleştirilmiştir. Yazar, Putin'in propagandasının klişelerinin tamamen “askeri”, “karşı propaganda” yöntemlerle ortadan kaldırılamayacağı sonucuna varırken yapılan analiz sonrasında bunun yerine, hem Rus zihniyetinin hem de Rus hükümetinin kısır kimliğini kırmak gerekliliğinin altını çizmiştir. Bu, ancak Rus yaşamının gerçekliğini canlı örnekler, kişisel deneyimler ve yapıcı psikolojik stereotiplerin geliştirilmesi yoluyla sunarak yapılabilir.

Anahtar Kelimeler

Rus fikri, Putin, hibrit savaş, aktif önlemler

Kaynakça

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