A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs

Seray Kağıtcı; Begum Sahin

doi:10.26466/opusjsr.1153200

EN

A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs

Öz

The entrepreneurial marketing (EM) approach is a new phenomenon for SMEs. This study aims to reveal the orientation's consciousness and investigate the level of behavior among seven companies located in Ankara, Turkey. The selection is done through cluster representatives of the sectors including construction machinery, medical, renewable energy, rubber, defense & aviation, and communication. The companies are determined by theoretical (purposive) sampling and semi-structured face-to-face interviews are applied for data collection. Content analysis is used for the data-treatment technique. Entrepreneurial marketing activities are measured by EM dimensions as proactiveness, risk management, opportunity-driven, innovation-focused, resource utilization, customer density and value creation. Findings revealed that companies in the research sample have the approach of entrepreneurial marketing however the intensity differs according to sectors. It is aimed to increase the awareness of the approach among the SMEs to create superior customer value. Moreover, clarifying the activities built under entrepreneurial marketing will contribute to the practical side of marketing decisions and strategies as well as future studies filling the gap in the field.

Anahtar Kelimeler

Entrepreneurial Marketing, SMEs, Clusters

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Seray Kağıtcı
0000-0003-4998-789X
Türkiye

Begum Sahin ^*
0000-0003-2013-5060
Türkiye

Yayımlanma Tarihi

10 Ekim 2022

Gönderilme Tarihi

2 Ağustos 2022

Kabul Tarihi

3 Ekim 2022

Yayımlandığı Sayı

Yıl 2022 Cilt: 19 Sayı: 49

DOI

https://doi.org/10.26466/opusjsr.1153200

IZ

https://izlik.org/JA84ZH28XT

APA

Kağıtcı, S., & Sahin, B. (2022). A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs. OPUS Journal of Society Research, 19(49), 751-761. https://doi.org/10.26466/opusjsr.1153200

AMA

1.Kağıtcı S, Sahin B. A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs. OPUS TAD. 2022;19(49):751-761. doi:10.26466/opusjsr.1153200

Chicago

Kağıtcı, Seray, ve Begum Sahin. 2022. “A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs”. OPUS Journal of Society Research 19 (49): 751-61. https://doi.org/10.26466/opusjsr.1153200.

EndNote

Kağıtcı S, Sahin B (01 Ekim 2022) A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs. OPUS Journal of Society Research 19 49 751–761.

IEEE

[1]S. Kağıtcı ve B. Sahin, “A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs”, OPUS TAD, c. 19, sy 49, ss. 751–761, Eki. 2022, doi: 10.26466/opusjsr.1153200.

ISNAD

Kağıtcı, Seray - Sahin, Begum. “A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs”. OPUS Journal of Society Research 19/49 (01 Ekim 2022): 751-761. https://doi.org/10.26466/opusjsr.1153200.

JAMA

1.Kağıtcı S, Sahin B. A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs. OPUS TAD. 2022;19:751–761.

MLA

Kağıtcı, Seray, ve Begum Sahin. “A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs”. OPUS Journal of Society Research, c. 19, sy 49, Ekim 2022, ss. 751-6, doi:10.26466/opusjsr.1153200.

Vancouver

1.Seray Kağıtcı, Begum Sahin. A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs. OPUS TAD. 01 Ekim 2022;19(49):751-6. doi:10.26466/opusjsr.1153200

Cited By

Hizmet Sektöründe Faaliyet Gösteren KOBİ’ler Bağlamında Girişimsel Yönelimlere İlişkin Nitel Bir Araştırma

Uluslararası Ekonomi İşletme ve Politika Dergisi

https://doi.org/10.29216/ueip.1415108

Öz

A Qualitative Research on Entrepreneurial Marketing Activities of Cluster Member SMEs

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster

Cited By

Hizmet Sektöründe Faaliyet Gösteren KOBİ’ler Bağlamında Girişimsel Yönelimlere İlişkin Nitel Bir Araştırma