Rhetorics of resentment: A rhetorical critical discourse analysis of incel discourse on ekşi sözlük

Nehir Devrim Eserol

doi:10.26466/opusjsr.1804292

TR EN

Kin retoriği: Ekşi sözlük’teki incel söylemine retorik eleştirel söylem analizi

Öz

Bu araştırma, Ekşi Sözlük’teki incel (zorunlu bekârlık) söylemini retoriksel eleştirel söylem analizi yöntemiyle inceleyerek, toplumsal cinsiyet temelli mağduriyetlerin Anglofon dışı bir dijital alanda nasıl inşa edildiğini araştırmaktadır. Ocak 2023 - Ocak 2025 arası paylaşılan 250 entry’den oluşan külliyat, Aristotelesçi retorik modları (ethos, pathos, logos) ve eleştirel söylem çalışmaları ışığında analiz edilmiştir. Araştırma; kullanıcıların mağduriyet anlatılarıyla ethos inşa ettiğini, nefret ve nesneleştirme diliyle pathos yarattığını, sözdebilim ve komplo teorileriyle ise kadın düşmanlığını logos çerçevesinde meşrulaştırdığını ortaya koymaktadır. Türkiye’deki incel söylemi, küresel "manosphere" hareketinden beslenmekle birlikte yerel dini, milliyetçi ve anti-feminist unsurlarla şekillenmektedir. Anonimlik ve entelektüelleştirme imkânı sunan platformda nefret söylemi; mizah, rasyonellik ve sosyal eleştiri kisvesi altında meşrulaştırılmaktadır. Bu çalışma, Türkiye bağlamındaki özgün feminist yörüngeyi dikkate alarak, Batı dışı dijital toplumsal cinsiyet çalışmaları literatüründeki önemli bir boşluğu doldurmaktadır.

Anahtar Kelimeler

incel söylemi , Ekşi Sözlük , manosphere , kadın düşmanlığı , retorik stratejiler

Rhetorics of resentment: A rhetorical critical discourse analysis of incel discourse on ekşi sözlük

Abstract

This research employs rhetorical critical discourse analysis (CDA) to examine incel (involuntary celibate) discourse on Ekşi Sözlük, exploring how gendered grievances are constructed within a non-Anglophone digital space. Drawing on a corpus of 250 entries (40,000 words) posted between January 2023 and January 2025, the research synthesizes Aristotelian rhetorical modes (ethos, pathos, logos) with critical discourse studies. Findings reveal that users establish ethos through narratives of victimhood, evoke pathos through dehumanizing language, and utilize pseudo-scientific logos to justify misogyny. While inspired by the global manosphere, Turkish incel discourse is uniquely shaped by domestic religious, nationalist, and anti-feminist trajectories. Hate speech is further legitimized through humor, intellectualization, and social critique afforded by the platform’s anonymity. By investigating these everyday communication practices in a Turkish context, this study fills a significant gap in non-Western digital gender studies and provides a context-sensitive framework for understanding the translatability of online misogyny.

Keywords

incel discourse , Ekşi Sözlük , manosphere , misogyny , rhetorical strategies

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Sosyal Medya Çalışmaları , Yeni Medya

Bölüm

Araştırma Makalesi

Yazarlar

Nehir Devrim Eserol ^*
0000-0001-7753-5482
Türkiye

Yayımlanma Tarihi

9 Mart 2026

Gönderilme Tarihi

15 Ekim 2025

Kabul Tarihi

8 Mart 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 23 Sayı: 2026

DOI

https://doi.org/10.26466/opusjsr.1804292

IZ

https://izlik.org/JA59CN85FH

APA

Devrim Eserol, N. (2026). Rhetorics of resentment: A rhetorical critical discourse analysis of incel discourse on ekşi sözlük. OPUS Journal of Society Research, 23(2026), 1-14. https://doi.org/10.26466/opusjsr.1804292

Kin retoriği: Ekşi sözlük’teki incel söylemine retorik eleştirel söylem analizi

Öz

Anahtar Kelimeler

Rhetorics of resentment: A rhetorical critical discourse analysis of incel discourse on ekşi sözlük

Abstract

Keywords

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster