The Use of Artificial Intelligence for Decision-Making Process for Strategic Management

Yıl 2025, Cilt: 22 Sayı: 2, 195 - 210

Osman Kurter

https://doi.org/10.26466/opusjsr.1632110

Öz

Artificial intelligence (AI) is a rapidly developing technology with the potential to create profound changes across various domains, from societal structures to economic systems. This study focuses specifically on the impact of AI on strategic management decision-making processes. The primary aim is to explore how AI can enhance the quality of these processes and contribute to improved organizational performance. A literature review method was employed in the research, through which the theoretical foundations of artificial intelligence, its historical development, and its application areas in decision-making processes were thoroughly examined. The findings indicate that AI accelerates decision-making processes, leading to significant time and cost savings, while also minimizing human error. Decision support systems empowered by AI technologies enable organizations to make more accurate, consistent, and data-driven decisions in strategic management. However, to effectively integrate and benefit from these technologies, organizations must be adequately prepared in terms of both technological infrastructure and organizational culture. In this regard, the study emphasizes that AI is not merely a technical tool, but also a strategic asset that can offer competitive advantages when effectively adopted and utilized

Anahtar Kelimeler

Artificial Intelligence, Decision Making, Strategic Management, Application of Artificial Intelligence, Effective Decision Making

Etik Beyan

Makale içinde sunduğum verileri, bilgileri ve dokümanları akademik ve etik kurallar çerçevesinde elde ettiğimi, Tüm bilgi, belge, değerlendirme ve sonuçları bilimsel etik ve ahlak kurallarına uygun olarak sunduğumu, Atıfta bulunduğum eserlerin tümünü kaynak olarak gösterdiğimi, Kullanılan verilerde herhangi bir değişiklik yapmadığımı, Bu makalede sunduğum çalışmanın özgün olduğunu, bildirir, aksi bir durumda aleyhime doğabilecek tüm hak kayıplarını kabullendiğimi beyan ederim

Stratejik Yönetimde Karar Alma Sürecinde Yapay Zekanın Kullanımı

Öz

Yapay zeka, günümüzde toplumların işleyişinden ekonomik yapılara kadar pek çok alanda köklü değişimlere yol açma potansiyeline sahip, hızla gelişen bir teknolojidir. Bu çalışma, özellikle yapay zekanın stratejik yönetim karar süreçlerine olan etkisini incelemeye odaklanmaktadır. Temel amaç, yapay zekanın bu süreçlerin kalitesini nasıl artırabileceğini ve organizasyonel performansa nasıl katkı sağlayabileceğini ortaya koymaktır. Araştırmada, literatür taraması yöntemi kullanılmış ve bu bağlamda yapay zekanın teorik altyapısı, tarihsel gelişimi ve karar verme süreçlerindeki uygulama alanları detaylı biçimde ele alınmıştır. Elde edilen bulgular, yapay zekanın karar alma süreçlerini hızlandırarak zaman ve maliyet açısından önemli avantajlar sağladığını, ayrıca insan kaynaklı hataları büyük ölçüde azaltabildiğini ortaya koymaktadır. Yapay zeka destekli karar destek sistemleri sayesinde, stratejik yönetimde daha isabetli, tutarlı ve veriye dayalı kararlar alınması mümkün hale gelmektedir. Ancak bu teknolojilerin etkin bir şekilde kullanılabilmesi için, organizasyonların hem teknolojik altyapı açısından donanımlı olmaları hem de yeniliklere açık bir organizasyonel kültüre sahip olmaları büyük önem taşımaktadır. Bu yönüyle çalışma, yapay zekanın yalnızca teknik bir araç değil, aynı zamanda stratejik bir avantaj unsuru olduğuna dikkat çekmektedir.

Anahtar Kelimeler

Yapay Zeka, Karar Alma, Strategic Yönetim, Yapay Zeka Kullanımı, Etkili Karar Verme

Kaynakça

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