Incursion of Artificial Intelligence into News Production: Will AI Revive Journalism?

Yıl 2025, Cilt: 22 Sayı: 5, 1032 - 1045, 30.09.2025

Yağmur Çenberli

https://doi.org/10.26466/opusjsr.1743749

Öz

This study examines the integration of artificial intelligence (AI) into news production processes and analyzes its implications for journalism within independent digital news media in Türkiye. The research is based on semi-structured in-depth interviews with 29 participants, including 24 journalists and 5 experts. From a political economy perspective, the findings reveal that precarity and loss of professional control are the most significant concerns among journalists. Nevertheless, participants perceive AI technologies not only as a threat but also as an opportunity to liberate journalism from its profit-oriented structure. In particular, automation of routine news, visual content, and voiceovers is considered a way to enable journalists to focus on more qualitative, long-form, and investigative reporting. However, the study shows that the controlling power of AI in news distribution and content filtering is largely overlooked, which constitutes a blind spot in Türkiye’s media ecosystem. Limited financial and technical resources further restrict AI integration to basic functions. The study concludes that unless economic and ethical issues are addressed, AI will inevitably be instrumentalized for the needs of the capitalist market. Ensuring human oversight, adherence to ethical principles, and structural policies that support independent media organizations emerge as crucial conditions for safeguarding the future of journalism.

Anahtar Kelimeler

Journalism , Artificial Intelligence , Digital Media , News Production , Automation

Yapay Zekanın Haber Üretimine Girişi: Yapay Zeka Gazeteciliği Canlandıracak mı?

Öz

Bu çalışma, yapay zekânın (YZ) haber üretim süreçlerine entegrasyonunu inceleyerek, Türkiye’deki bağımsız dijital haber medyasında gazetecilik mesleğine yansımalarını analiz etmektedir. Araştırma, 24 gazeteci ve 5 uzmandan oluşan toplam 29 katılımcıyla yapılan yarı yapılandırılmış derinlemesine görüşmelere dayanmaktadır. Ekonomi politik perspektifle yürütülen analizlerde, gazetecilerin en önemli kaygılarının güvencesizlik ve mesleki kontrol kaybı olduğu ortaya çıkmıştır. Bununla birlikte, görüşmeciler YZ teknolojilerini yalnızca tehdit değil, aynı zamanda gazeteciliği ticarileşmiş yapısından kurtaracak bir fırsat olarak da değerlendirmektedir. Özellikle rutin haberlerin, görsel içeriklerin ve seslendirmelerin otomasyonu sayesinde gazetecilerin daha nitelikli, uzun soluklu ve araştırmacı haberlere yönelebileceği vurgulanmaktadır. Ancak bulgular, YZ’nin haber dağıtımı ve içerik filtreleme süreçlerindeki kontrol gücünün büyük ölçüde göz ardı edildiğini ve bunun Türkiye’deki haber ekosisteminin kör noktası olduğunu göstermektedir. Katılımcıların sınırlı finansal ve teknik kaynaklara sahip olması, YZ entegrasyonunu daha çok temel işlevlerle sınırlı kılmaktadır. Sonuç olarak araştırma, ekonomik ve etik sorunlar çözülmedikçe YZ’nin sermaye odaklı piyasa yapısının çıkarlarına hizmet etmesinin kaçınılmaz olacağını ortaya koymaktadır. Gazetecilik mesleğinin geleceği için insan denetimi, etik ilkelere bağlılık ve bağımsız medya kuruluşlarını destekleyecek yapısal politikaların hayati öneme sahip olduğu sonucuna ulaşılmıştır.

Anahtar Kelimeler

Gazetecilik , Yapay Zeka , Dijital Medya , Haber Üretimi , Otomasyon

Kaynakça

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